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Бережливый маркетинг. Меньше маргетинга, больше результата, и бизнес растет быстрее, Диб А, Библос

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Артикул Маркета
103108178535
ISBN
9785605086437
Переводчик
Чомахидзе-Доронина Мария
Год издания
Обложка
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Пэй
 
3 326 ₽
 
–2%
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Бережливый маркетинг. Меньше маргетинга, больше результата, и бизнес растет быст...
Бережливый маркетинг. Меньше маргетинга, больше результата, и бизнес растет быстрее, Диб А, Библос
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Цена с картой Яндекс Пэй:3 260 ₽
Скидка: 2%
–2 %
Вместо: 3 326 ₽
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Доставка
3 260 ₽Пэй
Завтра, курьер
Москва
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Торговый Дом БММ
Торговый Дом БММ
Магазин•4.8 4.2K оценок
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О товаре

Нас убеждают, что нужно больше маркетинга — более сложного, агрессивного и дорогостоящего. Так утомительно гоняться за новомодными веяниями. И чем больше усилий мы вкладываем, тем сильнее разочаровываемся. Предприниматели, маркетологи и бизнес-лидеры оказались в тупиковой ситуации. Но выход есть.
Система бережливых принципов работы преобразила производство, а теперь совершает революцию в маркетинге. Малые, средние и крупные предприятия добиваются больших и лучших результатов, занимаясь маркетингом меньше.
Из этой книги вы узнаете:
• почему многие общепринятые маркетинговые технологии больше не работают и чем их заменить;
• какие конкретные инструменты и тактики необходимы, чтобы выстроить потрясающе эффективную систему маркетинга;
• как добиться цели с помощью простого, структурированного и систематизированного подхода вместо использования рандомных маркетинговых инициатив, которые неизменно ведут к поражению;
• как заменить раздутые, неэффективные и расточительные маркетинговые решения на те, которые побуждают потенциальных клиентов действовать;
• как добиться четкого соответствия товара рынку, чтобы ваш целевой рынок мечтал заполучить то, что вы предлагаете;
• как построить маркетинг, которым вы будете гордиться, — без хайпа, обмана и давления;
• как создать сильный бренд с блестящей репутацией, привлекающий идеальных клиентов.
«Бережливый маркетинг» — продолжение международного феноменального бестселлера Аллана Диба «Одностраничный маркетинговый план».
Все еще пытаетесь перекричать конкурентов? Все еще бездумно пользуетесь традиционной маркетинговой тактикой, которая раздражает потенциальных клиентов, грубо вклинивается в их жизнь и вызывает отвращение? Хватит тратить время на теоретическую ерунду, которая не работает в реальном мире. Добейтесь мгновенного результата с помощью бережливого маркетинга.
Артикул Маркета
103108178535
Бренд
Библос
ISBN
9785605086437
Год издания
2025
Переводчик
Чомахидзе-Доронина Мария
Тираж
1000 шт.
Количество страниц
351
Обложка
твердый
Бумага
офсетная
Формат
25x17x2
Вес
681 г
Перед покупкой уточняйте характеристики и комплектацию у продавца.
Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Возрастное ограничение 18+
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Войдите в аккаунтИ тогда откроется корзина, а цены на Маркете могут стать ниже
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