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Описание
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Карл Сьюэлл, Пол Браун. Клиенты на всю жизнь. NEON Pocketbooks

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Артикул Маркета
102432560141
ISBN
9785002141784
Серия
NEON Pocketbooks
Автор
Карл Сьюэлл, Пол Браун
Переводчик
Фербер Михаил
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
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Цена с картой Яндекс Пэй:751 ₽
Скидка: 23%
–23 %
Вместо:
759 ₽979 ₽
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Клиенты на всю жизнь. NEON Pocketbooks
Карл Сьюэлл, Пол Браун. Клиенты на всю жизнь. NEON Pocketbooks
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Цена с картой Яндекс Пэй:751 ₽
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Завтра, пункт выдачи  0 ₽
Москва
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ЭКСМО
ЭКСМО
Магазин•4.8 178.5K оценок
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    Обнимите своих клиентов. Практика выдающегося обслуживания.
      , 
    Цена 2 371 ₽
    Пэй
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  • Браун Пол. Клиенты на всю жизнь. Маркетинг
    1 %
    {"widgets":{"@light/ToggleWishlist":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-xmgpeo4hh6/toggleWishlist":{"productId":1781304281,"skuId":"868725062","oskuId":102212300622,"offerId":"Rm4TmpR1QDcrT1DhZbtrHw","businessId":"741676","title":"Браун Пол. Клиенты на всю жизнь. Маркетинг","picture":"https://avatars.mds.yandex.net/get-mpic/5236177/img_id2344769675055347164.jpeg/orig","price":{"value":"1371","currency":"RUR"},"size":24,"color":"#BDBDBC","withNotification":true,"withText":false,"waitWishlistCollections":false,"initialWishState":false,"place":{"page":"market:product-osku","widget":"unknown"},"isAuth":false,"isWalter":false,"isWishlistPlace":false,"isSnippetClickArea":false,"isNotAuthUser":true}}},"meta":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-xmgpeo4hh6/toggleWishlist":{"name":"@light/ToggleWishlist"}}}
    {"widgets":{"@light/AddToCartButton":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-xmgpeo4hh6/addToCartButton":{"isNotAuthUser":true,"offerId":"Rm4TmpR1QDcrT1DhZbtrHw","pendingCartItem":{"productId":1781304281,"offerId":"Rm4TmpR1QDcrT1DhZbtrHw","showPlaceId":"GwM6DChmfuqz6z_PZ-V3a3SqlPf9dHGJDpnx_MPC9gR60yMCfluM4gGdyWlrRbkW_yC0XxVQ83gtINrfuE3LGQVJ26Y3KIl-azOMUL1TeYj72OvvPMU4-nJcxZLI1ff8VQ2rj9ItIdrHdgIdOCJsOagqg1uurakvVbJ49MU7x1lqWPsdZKPlQQ-jcpJ8UA44ct94UR4-WHrn7YrtLmoW72Op0V4FMTIiJQ7aa7z-KkjY3seUTp9iWnTjJN0wQ4FWG_xvn3NzPOuHRDC2kNTROx3-1Nrb2TJB5XqWzq55R8tDdWPqPWX_hHCh9eDPXy_ZiV2g-HyEykgnFZg7MMRXnyjDtKuvhFwAaSU9HPVh0zI,","feeShow":"GwM6DChmfuqz6z_PZ-V3a3SqlPf9dHGJDpnx_MPC9gR60yMCfluM4gGdyWlrRbkW_yC0XxVQ83gtINrfuE3LGQVJ26Y3KIl-azOMUL1TeYj72OvvPMU4-nJcxZLI1ff8VQ2rj9ItIdrHdgIdOCJsOagqg1uurakvVbJ49MU7x1lqWPsdZKPlQQ-jcpJ8UA44ct94UR4-WHrn7YrtLmoW72Op0V4FMTIiJQ7aa7z-KkjY3seUTp9iWnTjJN0wQ4FWG_xvn3NzPOuHRDC2kNTROx3-1Nrb2TJB5XqWzq55R8tDdWPqPWX_hHCh9eDPXy_ZiV2g-HyEykgnFZg7MMRXnyjDtKuvhFwAaSU9HPVh0zI,","skuId":"868725062","shopId":431782,"price":{"applicablePriceDiscounts":[{"priceWithDiscount":"1371","type":"ya-card","totalPercentWithDiscount":1}],"value":"1385","currency":"RUR","splitPayments":[{"payment":{"currency":"RUR","value":343},"count":4},{"payment":{"currency":"RUR","value":229},"count":6},{"payment":{"currency":"RUR","value":115},"count":12}]},"hid":"18540670","name":"Браун Пол. Клиенты на всю жизнь. Маркетинг","label":"ooiedmr3or9","count":0,"features":[],"imageMeta":{"namespace":"mpic","groupId":5236177,"key":"img_id2344769675055347164.jpeg"},"categoryId":"18540670","vendorId":"11054138"},"showUid":"17497684352204703966706002","theme":"snippet","amountSelectSize":"l","cpaUrl":"/safeclick/data=J_LVfyLzRQrwwq_jlT6X0Qe5MqUd_xmvSW7ZonS4whuazqbXY-DVnJtsgCJv4bFb-AFRGCGxKfnv5uV_by_GxgPvOc5vN_Mzmkyg5S5JdyGbEUXqjymkQ0IiACcD9Y8Wme6SS2ill5sWRAfozE9JLfMQVHEWczjkicZuyQBEMBdKj2u8seNUBfktDpbbeiAa5eVjN4Bdju5XnZExNXmIsF_qoMUv12DWobNVBsmCm1tTeCAtRTQPfgCBLET85SI4Z2c3qEEUL4UBPkDyUEgqpQhDQJeRruzVJIbMKKGOTrpW2o_i4vIvj-WnKzW7fLNo_uOWE8zazZ1mZn5tKljYjXSbiAdpVw793EFWiyo2oZlshk4hX6rQsv1lGb05gtBJBtPKTBH8qxIDEVft0yXek1O1IhS1pcKo2psumiiG1M5mMYKYU070MH3Uym6XH063H-AIhp5WGAf9sZiA9Bq6yaW3eUjxnU85z4SNPQzdMlGIgbqAT38XnMpbiIEgoqSiiOTsc8bhq5uCc7pHdrvpPTNtx3gt3Hhfpcm1NEBsB9lN_ysszAiZgL-_wptk9vmCtt-5Dt9xhwBBE6yGEZnoKw8UZ4Orp0lonM7KVUbLSTqMMFziE8p8eH-BbH_nDr64f7_8X_FTzzJS3clH5EuF1mONd5UltIorYa8SE_Hy-e-6rpdLJRGuGAayl6IKejN2qMunGUearVnmr1_NRU_SLXF9yvl10R6U5q46N7QfMK1umGvszAklFo0LZazap5Vzrm6eUgCFIop9aK9FG_xxkaUvReVDOp3_BkxGez3KRyKGLeIqmXoVHgjKUTWTLExCij2t79GonOYBL9Y5KV4cSPHvsay1yqNh7Ey0y90b99MD1plJzcrj9n9CqTQrWCaT9-3Zbhcd0yW9O_j3x3tt0QwqA7jolPpiIlxAae2jiepaC7OvL7z6Nx_6ZvaPcp7wRddjvi8OcYaKGlv0jCOCb-eJUJxAvHF9kn2SiB7YQsweIOJekXAxdt9-DvYl4rJXkInukpsDWL8Hy8Cu24gZfnwQ5XnxhkW2Z6x_amj9HVgX65DMyVwUkMCqSCCShkzMpQGJf0aK5ADigDELGGGxTTV-HoLHVv_wLb_H842BYZI0_z8k8dyQKEk5A2VhfN8yMLAvAbSChoQCV-Av09ZjwQXtu_6X1GI770EttxBj7nM-ujMEuTSHXeDVU9qZqLfGRU1N3iC90-Y41H-ZSbgeyvfg-Tj86rAG4auyoSBJoC8BDUmgl1Dwt9GF1950NoEVuIlkcXleoVgpmpb1MimIMHetovharpjtoYqmF3h9-n5_5Hntx36VnFjomYUVI53r1SouKirRcVtRrv3b849s9B19UQu8svAlkitMgvv6Y01v4e5fgSq9jIQA0Vx81MNycwZZ6Z0fVIC5Ude1G2ZhWkef02cmqW6bmcL3mM1Hu7yZ0GcWV00kstRghD5m0miQo5b7tjfHeP_r4fdPIu3JkBzkFxDvzwQuD_dfSleCn7A7ADVKnNXgeAK6sd6vn4D4N6UTbH3DX3ZH5UaDGJTL8o1BB9OMhP9dxNE1-N8E8FSNDh7ayvSp-vrKhcSo0XM4KukMbr1GQ0hke7PDKwTCIpu9yVbKcPsuMWsc9s2xIEen2nrTIj82TDMlHDS6WQFW/b64e=1/sign=f76c6490079fbc02a831bc29a0bef2bd/keyno=MARKET_1/*","hasFeeShow":true,"adultConfirmed":true,"isError":false,"isM2bEdoOnlyEnable":false,"quantity":{"step":1,"minimum":1,"maximum":19},"width":"max","isRoundButton":true,"showNotifications":true,"roundButtonSize":"l","isCartButtonNext":false,"withFastBuyFlowPopUp":true,"hasAnySize":false,"isMarketApp":false}}},"meta":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-xmgpeo4hh6/addToCartButton":{"name":"@light/AddToCartButton"}}}
    Браун Пол. Клиенты на всю жизнь. Маркетинг
      , 
    Цена 1 371 ₽
    Пэй
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  • Карл Сьюэлл. Клиенты на всю жизнь
    40 %
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    Карл Сьюэлл. Клиенты на всю жизнь
    Рейтинг товара: 4.9 из 5на основе 37 оценок
      , 
    Цена 781 ₽
    Пэй
    Твердый переплет
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  • Максим Батырев. 45 татуировок продавана. Правила для тех, кто продаёт и управляет продажами. NEON Pocketbooks
    33 %
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    Максим Батырев. 45 татуировок продавана. Правила для тех, кто продаёт и управляет продажами. NEON Pocketbooks
    Рейтинг товара: 4.8 из 5на основе 163 оценки
      , 
    Цена 558 ₽
    Пэй
    Советы для продаж
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  • Клиенты на всю жизнь
    1 %
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    Клиенты на всю жизнь
    Рейтинг товара: 5.0 из 5на основе 3 оценки
      , 
    Цена 955 ₽
    Пэй
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  • Кейт Феррацци при участии Тала Рэза. Никогда не ешьте в одиночку и другие правила нетворкинга. NEON Pocketbooks
    33 %
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    Кейт Феррацци при участии Тала Рэза. Никогда не ешьте в одиночку и другие правила нетворкинга. NEON Pocketbooks
    Рейтинг товара: 4.6 из 5на основе 33 оценки
      , 
    Цена 558 ₽
    Пэй
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  • Спин-продажи
    41 %
    НИЖЕ РЫНКА
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    Спин-продажи
      , 
    Цена 4 997 ₽
    Пэй
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  • Клиенты на всю жизнь
    50 %
    {"widgets":{"@light/ToggleWishlist":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-x38vyxaw7ba/toggleWishlist":{"productId":1775500938,"skuId":"1766153081","oskuId":103150530053,"offerId":"rmgSWP7BgJJ16sHytFe4vg","businessId":"54572057","title":"Клиенты на всю жизнь","picture":"https://avatars.mds.yandex.net/get-mpic/14706361/2a000001967afc1763a30bbf029402e0b62f/orig","price":{"value":"3485","currency":"RUR"},"size":24,"color":"#BDBDBC","withNotification":true,"withText":false,"waitWishlistCollections":false,"initialWishState":false,"place":{"page":"market:product-osku","widget":"unknown"},"isAuth":false,"isWalter":false,"isWishlistPlace":false,"isSnippetClickArea":false,"isNotAuthUser":true}}},"meta":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-x38vyxaw7ba/toggleWishlist":{"name":"@light/ToggleWishlist"}}}
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    Клиенты на всю жизнь
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    {"widgets":{"@marketfront/LinkSpeculation":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-x38vyxaw7ba/linkSpeculation":{"url":"/card/kliyenty-na-vsyu-zhizn/103150530053?do-waremd5=rmgSWP7BgJJ16sHytFe4vg&showUid=17497684352093996479006008&cpa=1&cpc=KYW0_Ll4V2RjXAbmps1wyfHaRyeAyybJJ0rwxNvwgiN1C4HQYCs8E732mV9kP2qK81NqyK5LU_WeZtIc8i2d-0vpq-vgNEoYZAHXPtDC7YQduva_yEJCIY5rK2f37W_7YpeG6CSISLj8YAKhKc6y2ta8xYkEZw5qxaNnSOdWH6tCXGeUoSROFWwbfvFZ-lCfPvlTLuVgz9xudVG7Fe3eT1OpPAi8slpE5_dgydfY_tMki48b5SZ1kpVAj-klbjQ9pCgZL36dWV_TZsV4jAAquYpx433Qcue7rljtf-Seen8K8iDUUnU7UaoK8kS8pYTdjYyEfTAL-UrCR4S0fa1gumrcE5dqIvjbEwkpi8m-c5Q-B5Scg1wehHlQWFMi5E6qmfB0fsQZBQ1beyZsGkwgxpe8cSfJf5G1JfqpQ5JrexD098OZQxrvtRK6PByeeQCDbNT_KtBD2zIWj-8W4kB_QVnTNRewmoBUNXXLE6dxXoc%2C","snippetLinkId":"sl_p2yc9pfd6ys","galleryLinkId":"gl_p2yc9pfd6ys"}}},"meta":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-x38vyxaw7ba/linkSpeculation":{"name":"@marketfront/LinkSpeculation"}}}
  • Максим Батырев. 45 татуировок менеджера. Правила российского руководителя. NEON Pocketbooks
    33 %
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    Максим Батырев. 45 татуировок менеджера. Правила российского руководителя. NEON Pocketbooks
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  • Гребенюк М. С. Гениальные скрипты продаж. Как завоевать лояльность клиентов. 10 шагов к удвоению продаж.
    35 %
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    Гребенюк М. С. Гениальные скрипты продаж. Как завоевать лояльность клиентов. 10 шагов к удвоению продаж.
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    Пэй
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  • Маркетинг для предпринимателей. Просто о сложном
    2 %
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    Маркетинг для предпринимателей. Просто о сложном
      , 
    Цена 974 ₽
    Пэй
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  • Эффективный или мертвый. 48 правил антикризисного менеджмента | Владимир Моженков
    31 %
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    Эффективный или мертвый. 48 правил антикризисного менеджмента | Владимир Моженков
      , 
    Цена 9 556 ₽
    Пэй
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О товаре

Практическое руководство от Карла Сьюэлла, СЕО одной из лучших автодилерских компаний США, которое поможет удержать имеющихся клиентов и привлечь новых.
Карл Сьюэлл — лучший автодилер Америки, успешный бизнесмен, которому удалось поднять продажи до невиданных высот благодаря привлечению и удержанию покупателей. Его книга являет собой практическое руководство по работе с клиентами (а попутно и по организации работы предприятия, маркетингу и мерчендайзингу).
Сьюэлл рекомендует всем делать ставку на постоянных клиентов, поскольку настрой на разовые продажи делает бизнес неустойчивым. И убедительно доказывает: чтобы удержать клиента, необходимо пересмотреть свои взгляды не только на обслуживание как таковое, но и на организацию работы, оплату труда, чистоту помещений, дизайн ландшафта и многие другие мелочи.
Рекомендации подойдут любой компании. В каждой главе вы найдете практические советы для вашего бизнеса, будь то торговля автомобилями, модной одеждой или банковские услуги.
Для кого эта книга:
Книга будет полезна как тем, кто только начинает свое дело, так и тем, кто хочет создать лояльное коммьюнити своего бизнеса.
Фишка книги:
Это любимая книга Тома Питерса — самого влиятельного представителя деловой мысли нашего времени, который заслужил титул гуру для гуру управленческой науки.
Награды книги:
Лучшая книга о практике удержания клиентов в рейтинге журнала "Маркетинг PRO".
Второе место в рейтинге "Лучшие книги для предпринимателей" журнала "Свой Бизнес" в категории "Бизнес-знания".
Лучшая книга в номинации "Бизнес-рецепты" по версии журнала "Свой бизнес".
Артикул Маркета
102432560141
Бренд
МИФ
ISBN
9785002141784
Серия
NEON Pocketbooks
Год издания
2025
Автор
Карл Сьюэлл, Пол Браун
Переводчик
Фербер Михаил
Направление нехудожественной литературы
бизнес и финансы
Количество страниц
288
Обложка
мягкий
Бумага
типографская
Формат
80x108/32
Вес
214 г
Перед покупкой уточняйте характеристики и комплектацию у продавца.
Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Возрастное ограничение 18+
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Отзывы

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23 оценки•3 отзыва
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user avatar
17 февраля 2024•Имя скрыто•Куплен на Маркете
Достоинства: Интересная история, которая легко читается и усваивается. Переведено простым языком, что расширяет круг лиц, которые могут прочитать и извлечь много полезного из этой книги
Недостатки: Желтая бумага, но это компенсируется низкой ценой
Комментарий: Обязательна к прочтению всем собственникам бизнеса, руководителям клиентского сервиса и менеджерам поддержки
user avatar
15 ноября 2024•Natali•Куплен на Маркете
Комментарий: Хорошая книга 📕
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27 июня 2024•Roman Bulatov•Куплен на Маркете
Недостатки: Очень плохое качество бумаги , не приятно читать
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Вопросы о товаре
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Войдите в аккаунтИ тогда откроется корзина, а цены на Маркете могут стать ниже
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