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Описание

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Андрей Коляда "Следующий уровень: Стратегический менеджмент новой эпохи (электронная книга)"

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Описание

О чем
В XX веке менеджеры пользовались такими широко известными инструментами, как PESTEL, пять сил Портера, SWOT, матрицы BCG, McKinsey и т. п. Автор книги «Следующий уровень: Стратегический менеджмент новой эпохи» Андрей Александрович Коляда, ректор российской бизнес-школы EMAS, утверждает, что в стенах его учреждения удалось разработать методику, которая намного превосходит все эти устаревшие инструменты.
Не раскрывая здесь секретов новой методики, скажем только, что в книге содержатся реальные кейсы и примеры расчетов, которые помогут освоить прогнозирование и анализ рынков, составление сценариев развития событий на внешнем и внутреннем уровне, а также моделирование. Примеры подобраны так, что их легко приложить к бизнесу в любой сфере. На этой теме автор останавливается особо, говоря о том, как повестку конкретного рынка можно обобщить и проанализировать с более глобальной точки зрения.
Особенно интересно, что автор готов поделиться своей методикой с преподавателями вузов бесплатно и даже без согласования с ним (однако преподавателям бизнес-школ нужно все же согласовать использование методики с автором). Понятно, что частные лица могут свободно применять методику на благо собственного бизнеса. Думается, что книга «Следующий уровень: Стратегический менеджмент новой эпохи» представляет своего рода вызов традиционной науке о менеджменте — кто же победит!
Вы узнаете
- Как отличить тактику от стратегии в менеджменте;
- Как составить эффективную бизнес-модель для вашего предприятия;
- Как составить систему мотивации персонала;
- Чем хорошая бизнес-стратегия отличается от плохой;
- Как управлять корпоративной культурой предприятия.
Для кого
Для менеджеров и консультантов, для владельцев бизнеса, для студентов экономических специальностей, для всех, кому интересен менеджмент.
Читать далее
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Коротко о товаре

Артикул Маркета
4414010355
Издательство
Тип
цифровая книга
Все характеристики
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Андрей Коляда "Следующий уровень: Стратегический менеджмент новой эпохи (электронная книга)"
Андрей Коляда "Следующий уровень: Стратегический менеджмент новой эпохи (электронная книга)"
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Комментарий: Лучшая книга о стратегическом менеджменте!
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