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Описание

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Барден Фил. Взлом маркетинга. Наука о том, почему мы покупаем (переупаковка). МИФ. Креатив

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Описание

Внимание: эта книга изменит ваши представления о маркетинге раз и навсегда.
Фил Барден — маркетер с 25-летним стажем — рассказывает о совершенно новом подходе к маркетингу. Новый подход основан на четких научных данных и результатах исследований, которые как на ладони показывают, почему люди покупают что-то. Научная концепция опровергает многие базовые установки маркетинга, но результаты просто ошеломляют.
Этот подход был использован в развитии бренда T-Mobile, и вот какие результаты на перенасыщенном рынке были получены:
- Возврат инвестиций составил 146 процентов.
- Продажи повысились на 49 процентов.
- Доля рынка увеличилась на 6 процентов.
- Вполовину снизилась стоимость привлечения новых клиентов.
- Втрое участилось упоминание бренда в списке предпочтений покупателей.
- Удвоились розничные продажи, и на 20 процентов увеличилось количество клиентов, перешедших из других компаний.
«Взлом маркетинга» рассказывает о десятках работающих кейсов, эффективность которых подтверждена результатами научных исследований. Вы узнаете всё о том, как сделать так, чтобы люди жаждали купить ваш товар или услугу.
Читать далее
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Коротко о товаре

Артикул Маркета
2925002001
Издательство
ISBN
978-5-00169-548-6
Серия
Главные книги о маркетинге
Автор
Барден Ф.
Все характеристики
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Ещё может подойти

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Барден Ф. "Взлом маркетинга. Наука о том, почему мы покупаем"
Барден Фил. Взлом маркетинга. Наука о том, почему мы покупаем (переупаковка). МИФ. Креатив
5.0
(1)
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4 вопроса
Характеристики
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5.0
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

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    Взлом маркетинга. Наука о том, почему мы покупаем

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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

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    Тревожные люди. Фредрик Бакман

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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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    Осман Ричард Томас . Человек, который умер дважды

    Цена 1 038 ₽ вместо 1 048
  • Ричард Осман. Клуб убийств по четвергам. Покетбук
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    Ричард Осман. Клуб убийств по четвергам. Покетбук

    Цена 363 ₽ вместо 563
  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Цена 1 188 ₽ вместо 1 392
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  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 535 ₽ вместо 920
  • Аберкромби Дж. Проблема с миром
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    Аберкромби Дж. Проблема с миром

    Цена 717 ₽ вместо 1 102
  • Результативность: Секреты эффективного поведения
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    Результативность: Секреты эффективного поведения

    Цена 535 ₽ вместо 863
  • Сергей Абдульманов, Дмитрий Кибкало. Бизнес на свои
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    Сергей Абдульманов, Дмитрий Кибкало. Бизнес на свои

    Цена 1 104 ₽ вместо 1 392
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 491 ₽ вместо 496
  • Дифференцируйся или умирай! Выживание в эпоху убийственной конкуренции. Новое издание
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    Дифференцируйся или умирай! Выживание в эпоху убийственной конкуренции. Новое издание

    Цена 1 293 ₽ вместо 2 320
  • Рита Хоффман. Мрачный Взвод. Пробуждение Нави
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    Рита Хоффман. Мрачный Взвод. Пробуждение Нави

    Цена 653 ₽ вместо 827
  • Годин С. Это маркетинг. О чем стоит задуматься каждому маркетологу, который хочет стать №1
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    Годин С. Это маркетинг. О чем стоит задуматься каждому маркетологу, который хочет стать №1

    Цена 893 ₽ вместо 1 269
  • Великий Гэтсби. Вечные истории. Young Adult
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    Великий Гэтсби. Вечные истории. Young Adult

    Цена 446 ₽ вместо 456
  • ПРОдвижение в Телеграме, ВКонтакте и не только. 27 инструментов для роста продаж Мишурко А. А.
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    ПРОдвижение в Телеграме, ВКонтакте и не только. 27 инструментов для роста продаж Мишурко А. А.

    Цена 550 ₽ вместо 794
  • Реклама
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  • Великий Гэтсби. Вечные истории
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    Великий Гэтсби. Вечные истории

    Цена 512 ₽ вместо 517
  • Натаниэль Бранден. Самооценка: шесть столпов фундаментального счастья (переупаковка)
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    Натаниэль Бранден. Самооценка: шесть столпов фундаментального счастья (переупаковка)

    Цена 904 ₽ вместо 1 153
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