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Описание

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Гарри Беквит "Продавая незримое: Руководство по современному маркетингу услуг (электронная книга)"

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Описание

О чем
Об одной из наиболее сложных сфер деятельности — о маркетинге услуг. На практических примерах работы как крупных компаний, таких как Federal Express и Citicorp, так и небольших частных предприятий, книга рассказывает о том, как продавать, стимулировать сбыт и увеличивать число продаж товара, который нельзя услышать, увидеть или потрогать.
Особенности
- Книга основана на двадцатипятилетнем опыте работы автора с тысячами профессиональных бизнесменов.
- Она лаконична, увлекательна и содержит сотни практичных и легких для реализации приемов и стратегий.
- Это инструкция к тому, как мыслить, чтобы добиваться впечатляющих успехов.
Для кого
Для всех специалистов, занимающихся маркетингом: и для тех 80%, кто не производит товары, и для оставшихся 20%, которые их производят.
Читать далее
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Коротко о товаре

Артикул Маркета
3386890440
Издательство
Тип
цифровая книга
Автор
Беквит Г.
Год издания
2016
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
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Где купить

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Цена с картой Яндекс Пэй:346 ₽

Скидка: 31%
–31 %
Вместо: 349 ₽499 ₽
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Беквит Г. "Продавая незримое: Руководство по современному маркетингу услуг"
Гарри Беквит "Продавая незримое: Руководство по современному маркетингу услуг (электронная книга)"
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 540 ₽ вместо 920
  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Цена 383 ₽ вместо 653
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 620 ₽ вместо 1 053
  • Книга Альпина Паблишер Продавая незримое. Руководство по современному маркетингу услуг 0+. 2022 год, Беквит Г.
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    Книга Альпина Паблишер Продавая незримое. Руководство по современному маркетингу услуг 0+. 2022 год, Беквит Г.

    Цена 866 ₽ вместо 3 383
  • Канеман Д. Думай медленно. Решай быстро. Думай и Решай
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    Канеман Д. Думай медленно. Решай быстро. Думай и Решай

    Цена 1 455 ₽ вместо 1 470
  • Атомные привычки. Как приобрести хорошие привычки и избавиться от плохих
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    Атомные привычки. Как приобрести хорошие привычки и избавиться от плохих

    Цена 816 ₽ вместо 1 463
  • Реклама
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  • Сказать жизни "ДА!": психолог в концлагере / Психология / Философия
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    Сказать жизни "ДА!": психолог в концлагере / Психология / Философия

    Цена 502 ₽ вместо 853
  • Тревожные люди / Бакман Ф.
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    Тревожные люди / Бакман Ф.

    Цена 961 ₽ вместо 981
  • Основы маркетинга
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    Основы маркетинга

    Цена 3 403 ₽ вместо 3 473
  • Правила мышления: Как найти свой путь к осознанности и счастью
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    Правила мышления: Как найти свой путь к осознанности и счастью

    Цена 567 ₽ вместо 579
  • О. Примаченко. "К себе нежно. Книга о том, как ценить и беречь себя"
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    О. Примаченко. "К себе нежно. Книга о том, как ценить и беречь себя"

    Цена 783 ₽ вместо 900
  • Продавая незримое. Руководство по современному маркетингу услуг
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    Продавая незримое. Руководство по современному маркетингу услуг

    Цена 2 154 ₽ вместо 2 176
  • Жесткий тайм-менеджмент. Возьмите свою жизнь под контроль
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