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Библия интернет-маркетолога

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Описание

Настройка сквозной аналитики или ремаркетинг? Поисковое продвижение или модернизация сайта? А может, все сразу? Иван Барчёнков — сертифицированный эксперт по обучению рекламным продуктам Яндекс — структурирует все доступные инструменты диджитал-продвижения и дает базовые знания по их использованию. Его книга — это библия современного интернет-маркетолога. Она поможет разобраться: • как работают каналы продвижения совокупно и по отдельности; • как настроить контекстную рекламу и может ли она окупиться сразу; • как функционирую модели атрибуции • и с какой стороны подходить к вопросам медиапланирования Полученные знания позволят легко принимать решения по настройке маркетинговой кампании, как бы не менялись тренды.
Читать далее
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Коротко о товаре

Артикул Маркета
4263595933
Издательство
ISBN
9785041652029
Автор
Барченков И.
Год издания
Все характеристики
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Цена с картой Яндекс Пэй:2 899 ₽

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Барченков Иван Владимирович "Библия интернет-маркетолога"
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 622 ₽ вместо 628
  • Барченков И. В. Библия интернет-маркетолога
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    Барченков И. В. Библия интернет-маркетолога

    Цена 941 ₽ вместо 1 102
  • Роузвуд Джек. Большая книга серийных убийц. 150 биографий маньяков со всего мира (закрашенный обрез, подарочное издание)
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    Гравицкий А. А, Волков С. Ю. Чикатило. Явление зверя

    Цена 611 ₽ вместо 848
  • Пономарева М. Настоящие художники не воруют. 100+ упражнений, которые помогут порождать оригинальные идеи с нуля и бороться с психологической
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    Пономарева М. Настоящие художники не воруют. 100+ упражнений, которые помогут порождать оригинальные идеи с нуля и бороться с психологической

    Цена 188 ₽ вместо 260
  • Котлер Ф. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете (тв.)
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    Котлер Ф. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете (тв.)

    Цена 829 ₽ вместо 1 555
  • Реклама
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  • Вуди А. Нулевая гравитация. Сборник сатирических рассказов Вуди Аллена
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    Цена 505 ₽ вместо 696
  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

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    Корона. Официальный путеводитель по сериалу. Елизавета II и Уинстон Черчилль. Становление юной королевы

    Цена 248 ₽ вместо 300
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 574 ₽ вместо 1 170
  • Реклама
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  • Асковд А. Как мы с Вовкой. История одного лета. Книга для взрослых, которые забыли о том, как были детьми
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    Асковд А. Как мы с Вовкой. История одного лета. Книга для взрослых, которые забыли о том, как были детьми

    Цена 533 ₽ вместо 645
  • Дорога из Освенцима: роман. Моррис Х. Азбука
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    Дорога из Освенцима: роман. Моррис Х. Азбука

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