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Описание

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Библия интернет-маркетолога

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Нет отзывов
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Описание

Настройка сквозной аналитики или ремаркетинг? Поисковое продвижение или модернизация сайта? А может, все сразу? Иван Барчёнков — сертифицированный эксперт по обучению рекламным продуктам Яндекс — структурирует все доступные инструменты диджитал-продвижения и дает базовые знания по их использованию. Его книга — это библия современного интернет-маркетолога. Она поможет разобраться: • как работают каналы продвижения совокупно и по отдельности; • как настроить контекстную рекламу и может ли она окупиться сразу; • как функционирую модели атрибуции • и с какой стороны подходить к вопросам медиапланирования Полученные знания позволят легко принимать решения по настройке маркетинговой кампании, как бы не менялись тренды.
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Коротко о товаре

Артикул Маркета
4263595933
Издательство
ISBN
9785041652029
Автор
Барченков И.
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Бомбора
Бомбора

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Цена с картой Яндекс Пэй:2 899 ₽

Скидка: 1%
–1 %
Вместо: 2 928 ₽
  • 3 июня, курьер Маркета • 0 ₽
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Барченков Иван Владимирович "Библия интернет-маркетолога"
Библия интернет-маркетолога
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    Барченков И. В. Библия интернет-маркетолога

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    Цена 863 ₽ вместо 990
  • Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

    Цена 740 ₽ вместо 1 080
  • Пономарева М. Настоящие художники не воруют. 100+ упражнений, которые помогут порождать оригинальные идеи с нуля и бороться с психологической
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    Пономарева М. Настоящие художники не воруют. 100+ упражнений, которые помогут порождать оригинальные идеи с нуля и бороться с психологической

    Цена 188 ₽ вместо 260
  • Котлер Ф. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете (тв.)
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    Котлер Ф. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете (тв.)

    Цена 829 ₽ вместо 1 555
  • Роузвуд Джек. Большая книга серийных убийц. 150 биографий маньяков со всего мира (закрашенный обрез, подарочное издание)
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    Роузвуд Джек. Большая книга серийных убийц. 150 биографий маньяков со всего мира (закрашенный обрез, подарочное издание)

    Цена 1 342 ₽ вместо 1 356
  • Настольная книга психолога: мастерство общения с клиентом (Старшенбаум Г. В.)
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    Настольная книга психолога: мастерство общения с клиентом (Старшенбаум Г. В.)

    Цена 1 249 ₽ вместо 1 403
  • Реклама
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  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Цена 1 188 ₽ вместо 1 392
  • Гравицкий А. А, Волков С. Ю. Чикатило. Явление зверя
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    Гравицкий А. А, Волков С. Ю. Чикатило. Явление зверя

    Цена 611 ₽ вместо 848
  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Корона. Официальный путеводитель по сериалу. Елизавета II и Уинстон Черчилль. Становление юной королевы

    Цена 248 ₽ вместо 300
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 574 ₽ вместо 1 170
  • Реклама
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  • Асковд А. Как мы с Вовкой. История одного лета. Книга для взрослых, которые забыли о том, как были детьми
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    Асковд А. Как мы с Вовкой. История одного лета. Книга для взрослых, которые забыли о том, как были детьми

    Цена 533 ₽ вместо 645
  • Дорога из Освенцима: роман. Моррис Х. Азбука
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    Дорога из Освенцима: роман. Моррис Х. Азбука

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