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Описание

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Стив Бланк "Четыре шага к озарению: Стратегии создания успешных стартапов (электронная книга)"

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Описание

О чем
«Четыре шага к озарению» — классическое руководство по стратегии бизнеса на все времена, от зарождения идеи до создания успешной компании, с помощью которого во всем мире работают и развиваются более 100 000 стартапов.
Именно здесь Стив Бланк впервые в мире сформулировал единственную на текущий момент эффективную методику разработки новых продуктов и создания новых бизнесов, основанную на научном методе проверки гипотез: методику развития потребителей (Customer Development). Стартапы — это не малые версии больших компаний и должны управляться радикально иначе, чем уже сложившиеся бизнесы; Стив Бланк объясняет, почему это так. Вместо того чтобы слепо следовать бизнес-плану, предпринимателю стоит пройти все четыре шага методики развития потребителей и создать такую систему обратной связи, которая позволит быстрее конкурентов проверять новые гипотезы и внедрять их в жизнь.
Особенности
- Автор книги Стив Бланк — один из самых влиятельных людей Кремниевой долины.
- Книга дает возможность разобраться, почему ваш стартап работает не так, как вам хотелось бы, и помогает устранить проблемы, мешающие достижению успеха.
- Вы узнаете множество секретов управления стартапами.
- «Четыре шага к озарению» — уникальное практическое руководство, снискавшее сотни тысяч восторженных отзывов предпринимателей во всем мире!
Читать далее
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Коротко о товаре

Артикул Маркета
3386892774
Издательство
Тип
цифровая книга
Автор
Бланк С.
Год издания
2014
Все характеристики
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Бланк С. "Четыре шага к озарению: Стратегии создания успешных стартапов"
Стив Бланк "Четыре шага к озарению: Стратегии создания успешных стартапов (электронная книга)"
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    Как продать что угодно кому угодно

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    Запуск! Быстрый старт для вашего бизнеса. Обновленное и расширенное издание

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    Семь навыков высокоэффективных людей. Мощные инструменты развития личности. Стивен Кови / Книга по психологии

    Цена 535 ₽ вместо 1 120
  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Цена 357 ₽ вместо 653
  • Когда мы надеемся
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    Когда мы надеемся

    Цена 2 887 ₽ вместо 2 916
  • Дараган В. А. Игра на бирже (мягк.)
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    Дараган В. А. Игра на бирже (мягк.)

    Цена 289 ₽ вместо 666
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    Реклама
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    Цена 442 ₽ вместо 793
  • Делай сегодня! Опыт 64 успешных российских стартапов. Елена Николаева
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    Делай сегодня! Опыт 64 успешных российских стартапов. Елена Николаева

    Цена 1 081 ₽ вместо 1 298
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