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Описание

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Феерверк идей. Метод Фокальных Объектов для бизнесменов и других творческих людей, Бубенцов В, Бубунцов Н, Шастина А.

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Нет отзывов

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Описание

Книга посвящена методу фокальных объектов - яркому и многоликому подходу к генерации идей. Особенностью метода является возможность придумывать идеи практически "на пустом месте", то есть при минимальном или полном отсутствии исходных данных. Нехватка информации - крайне частая, можно даже сказать, стандартная ситуация в жизни вообще и в бизнесе в частности, и данный метод позволяет успешно обходить подобный недостаток.
В методе фокальных объектов используются наиболее фундаментальные механизмы генерации идей - аналогия, метафора, ассоциация, комбинирование, перенос. Это - одна из причин, почему метод фокальных объектов среди множества других эвристических методов является почти безусловным лидером по производительности, то есть возможности создавать большое количество оригинальных идей в единицу времени.
Метод достаточно прост, и может применяться не только взрослыми и не только для бизнес-задач. С одинаковой легкостью его могут освоить инженер и студент, школьник и пенсионер.
В предлагаемой Вашему вниманию книге представлены несколько базовых и наиболее интересных вариантов метода. Дано подробное описание особенностей каждого варианта, алгоритмы работы, приведены примеры использования метода, чек-листы, необходимый справочный материал. По сути перед вами - своеобразный самоучитель по генерации первичных идей.
Книга может быть полезна для предпринимателей, дизайнеров, конструкторов, специалистов по брендингу, инновациям, рекламистов, стартаперов, педагогов высшей и средней школы. Также несомненно она будет полезна лицам, занимающимся творчеством и саморазвитием.

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Коротко о товаре

Артикул Маркета

3119348293

Издательство

Солон-Пресс

ISBN

978-5-91359-426-6

Серия

Библиотека создания инноваций

Автор

Бубенцов В.

Все характеристики

Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.

Все товары Солон-Пресс

Где купить

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Цена с картой Яндекс Пэй:512 ₽

Скидка: 2%

–2 %

Вместо: 522 ₽

19 мая, курьер Маркета • 99 ₽
19 мая, в пункт выдачи • 0 ₽

КТК Галактика

Рейтинг 5 из 5

547отзывов

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Феерверк идей. Метод Фокальных Объектов для бизнесменов и других творческих людей, Бубенцов В, Бубунцов Н, Шастина А.

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–2 %

Вместо: 522 ₽

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Пока нет отзывов на товар

Написать отзыв

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Рекомендуем

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Уиттен А. Еда для энергии. Как победить усталость, зарядить свой мозг и быть активным целый день

Цена 897 ₽ вместо 1 051

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Устинова Т., Романова Г., Калинина Д. "Детектив на море"

Цена 178 ₽ вместо 180

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Информационные методы оптимизации жизни. Старинская Н. Б.

Цена 351 ₽ вместо 382

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Кехо Джон "Подсознание может все!"

Цена 557 ₽ вместо 563

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Рак и беременность. Руководство

Цена 294 ₽ вместо 345

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"Четыре сезона" Кинг С, Таск С. Э.

Цена 544 ₽ вместо 794

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Степанова Т. Ю. ДНК неземной любви

Цена 227 ₽ вместо 284

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Хирург (Степнова М. Л.)

Цена 682 ₽ вместо 741

Тайны пандемий. Что странного и необычного скрывает первая п

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Тайны пандемий. Что странного и необычного скрывает первая п

Цена 221 ₽ вместо 371

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Трофобластическая болезнь

Цена 294 ₽ вместо 345

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Опухоли шейки матки

Цена 422 ₽ вместо 495

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Пратчетт Т. Господин Зима

Цена 545 ₽ вместо 747

Настольная игра HOBBY WORLD Свинтус, 1 шт.

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Настольная игра HOBBY WORLD Свинтус, 1 шт.

Цена 520 ₽ вместо 635

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Дюна

Цена 375 ₽ вместо 541

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Дэнс дэнс дэнс Книга Мураками Харуки 16+

Цена 967 ₽ вместо 1 073

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Четыре сезона

Цена 338 ₽ вместо 341

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1984. Скотный двор. Оруэлл Дж. 7641185

Цена 176 ₽ вместо 400

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Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

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Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

Цена 682 ₽ вместо 1 500

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Тревожные люди / Бакман Ф.

Цена 961 ₽ вместо 981

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Описание

Феерверк идей. Метод Фокальных Объектов для бизнесменов и других творческих людей, Бубенцов В, Бубунцов Н, Шастина А.

Описание

Коротко о товаре

Где купить

Цена с картой Яндекс Пэй:512 ₽

Тайны пандемий. Что странного и необычного скрывает первая п

История вашего будущего. Что технологии сделают с вашей работой и жизнью

Жизнь в катастрофе. Победи кризис сам

Уиттен А. Еда для энергии. Как победить усталость, зарядить свой мозг и быть активным целый день

Информационные методы оптимизации жизни. Старинская Н. Б.

Кехо Джон "Подсознание может все!"

Рак и беременность. Руководство

Тайны чисел

Блаво Р. Книга, защищающая от порчи и сглаза

Трофобластическая болезнь

Исцеление. Подсознание. Мозг. Пробуждение скрытых ресурсов

Опухоли шейки матки

Цена с картой Яндекс Пэй:512 ₽

Рекомендуем

История вашего будущего. Что технологии сделают с вашей работой и жизнью

Жизнь в катастрофе. Победи кризис сам

Мастер и Маргарита. Булгаков М.

Уиттен А. Еда для энергии. Как победить усталость, зарядить свой мозг и быть активным целый день

Устинова Т., Романова Г., Калинина Д. "Детектив на море"

Информационные методы оптимизации жизни. Старинская Н. Б.

Кехо Джон "Подсознание может все!"

Рак и беременность. Руководство

"Четыре сезона" Кинг С, Таск С. Э.

Степанова Т. Ю. ДНК неземной любви

Хирург (Степнова М. Л.)

Тайны пандемий. Что странного и необычного скрывает первая п

Трофобластическая болезнь

Опухоли шейки матки

Пратчетт Т. Господин Зима

Настольная игра HOBBY WORLD Свинтус, 1 шт.

Дюна

Дэнс дэнс дэнс Книга Мураками Харуки 16+

Четыре сезона

1984. Скотный двор. Оруэлл Дж. 7641185

Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

Тревожные люди / Бакман Ф.

Цена с картой Яндекс Пэй:512 ₽

Цена с картой Яндекс Пэй:512 ₽