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Описание

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Дифференцируйся или умирай! Выживание в эпоху убийственной конкуренции. Новое издание

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Описание

Джек Траут — это легенда, а не просто автор многочисленных бестселлеров, переведенных на многие языки мира и проданных стотысячными тиражами. Это человек, чья концепция позиционирования стала поворотной точкой в истории маркетинга и уже 30 лет помогает компаниям выживать в условиях бешеной конкуренции.
В книге «Дифференцируйся или умирай!» Джек Траут и его соавтор Стив Ривкин неопровержимо доказывают, что дифференцирование является краеугольным камнем успешного маркетинга, и дают своевременные и авторитетные рекомендации по правильным стратегиям маркетинга.
Последнее издание книги дополнено кейсами, в том числе из России и Китая. Авторы подробно разбирают разнообразные стратегии дифференцирования, показывают реальную «кухню» компаний — скрытые от посторонних глаз решения, приводящие к успехам в мировом маркетинге.
Читать далее
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Коротко о товаре

Артикул Маркета
3547595399
Издательство
ISBN
978-5-4461-0941-8
Серия
Деловой бестселлер
Автор
Траут Д.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Издательство Питер
Издательство Питер

Где купить

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Где купить

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Цена с картой Яндекс Пэй:1 293 ₽

Скидка: 44%
–44 %
Вместо: 1 306 ₽2 320 ₽
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  • 27 июня, курьер Маркета • 99 ₽
  • 27 июня, в пункт выдачи • 0 ₽
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knigi58
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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
    –42 %
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Рейтинг товара: 4.9 из 5
    на основе 89 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 613 ₽ вместо 632
    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  • Sony: Cделано в Японии
    –42 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-79o4yfufm3d/toggleWishlist":{"skuId":"863687010","productId":1781304076,"offerId":"mDYtU8y5wPtXp1OiwIJVrw","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQhPHqi/69luBZEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIjJay0QYQ4qLrmwMY/5roBiD+0OsI","sign":"j+irDlS9SaDB43KX0OeKSabCdb0nXX6KWlAeH8kIdCM="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-79o4yfufm3d/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Sony: Cделано в Японии

    Рейтинг товара: 4.7 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 609 ₽ вместо 628
    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Cделано в 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  • Как фиксировать прибыль, ограничивать убытки и выигрывать от падения цен. Продажа и игра на понижение
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    Как фиксировать прибыль, ограничивать убытки и выигрывать от падения цен. Продажа и игра на понижение

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  • Карл Бергстром, Джевин Уэст. Полный бред! Скептицизм в мире больших данных
    –32 %
    ПРОМОКОД –15 %
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    Карл Бергстром, Джевин Уэст. Полный бред! Скептицизм в мире больших данных

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 097 ₽ вместо 1 108
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Полный бред! Скептицизм в мире больших 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  • Алексей Ухтомский. Доминанта
    –2 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-cnztycvha68/toggleWishlist":{"skuId":"552690563","productId":1781840425,"offerId":"eWiIU4v4TgGOOC1oBbLQxg","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQhPHqi/69luBZEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIqfTS0QYQg8fFhwIYxv+oBSD+0OsI","sign":"uUmrBC6D4cMUMCAksPFEYe1WpOR/nABDWV3heIljyA4="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-cnztycvha68/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Алексей Ухтомский. Доминанта

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 442 ₽ вместо 450
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  • Статистические последствия жирных хвостов
    –41 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-5v3jajokhk/toggleWishlist":{"skuId":"102247714733","productId":1912286879,"offerId":"F2Yi-hqn3o5CaU7ct8jn6w","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQhPHqi/69luBZEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcIn93sjwcQrZ/B8/wCGPTcsQcg/tDrCA==","sign":"5MpI74HRyVIKLRBtApiBUpfXLqEWDLBa36+TUeY+SIc="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-5v3jajokhk/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Статистические последствия жирных хвостов

    Рейтинг товара: 5 из 5
    на основе 8 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 625 ₽ вместо 1 659
    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  • Миллер Д. Sticky Branding. 12,5 способов побудить клиента навсегда "прилипнуть" к компании
    –51 %
    ПРОМОКОД –15 %
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    Миллер Д. Sticky Branding. 12,5 способов побудить клиента навсегда "прилипнуть" к компании

    С картой  Пэй
    Цена с картой Яндекс Пэй 497 ₽ вместо 502
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  • Книга Принцип "черного ящика". Почему ошибки — основа наших достижений в спорте, бизнесе и жизни
    –1 %
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    Книга Принцип "черного ящика". Почему ошибки — основа наших достижений в спорте, бизнесе и жизни

    Рейтинг товара: 5 из 5
    на основе 10 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 706 ₽ вместо 713
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  • Взлом маркетинга. Наука о том, почему мы покупаем
    –2 %
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    Взлом маркетинга. Наука о том, почему мы покупаем

    Рейтинг товара: 5 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 5 806 ₽ вместо 5 924
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  • Школа литературного и сценарного мастерства. От замысла до результата: рассказы, романы, статьи, нон-фикшн, сценарии, новые медиа (покет)
    –42 %
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    Школа литературного и сценарного мастерства. От замысла до результата: рассказы, романы, статьи, нон-фикшн, сценарии, новые медиа (покет)

    Рейтинг товара: 5 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 321 ₽ вместо 331
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  • Дизайн всего: Как появляются вещи, о которых мы не задумываемся
    ВАМ–40 %
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    Дизайн всего: Как появляются вещи, о которых мы не задумываемся

    Рейтинг товара: 4.8 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 555 ₽ вместо 572
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всего: Как появляются вещи, о которых мы не 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  • Наши внутренние конфликты. Конструктивная теория неврозов
    –49 %
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    Наши внутренние конфликты. Конструктивная теория неврозов

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 854 ₽ вместо 863
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  • Экстремальное программирование: разработка через тестирование
    –49 %
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    Экстремальное программирование: разработка через тестирование

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 968 ₽ вместо 978
    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  • Елена наумова: выход из темного лабиринта чужих сценариев к счастью
    –2 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-xfnprvfryzs/toggleWishlist":{"skuId":"101980447643","productId":1830445294,"offerId":"A1Wuv6OHMjrRM-15ZX2uhA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQhPHqi/69luBZEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcI7sHp6AYQm8eI9PsCGL7ngQgg/tDrCA==","sign":"H4mcuqB3btOfGzm+Ema/3x8fASsuH2Sktlk8sS9bC9A="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-xfnprvfryzs/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Елена наумова: выход из темного лабиринта чужих сценариев к счастью

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 342 ₽ вместо 2 390
    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наумова: выход из темного лабиринта чужих сценариев к 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  • Рефрейминг. НЛП и трансформация смыслов
    –2 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-vkq2kyub0sf/toggleWishlist":{"skuId":"101877183631","productId":1787513379,"offerId":"50NUxv6ACHBj9rmLiUfInw","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQhPHqi/69luBZEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcIo5St1AYQj+npwvsCGLLQlBQg/tDrCA==","sign":"CFOwiEPqdEO2xRqBnEH8qib96OOVn27SxcefOwK2xY4="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-vkq2kyub0sf/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Рефрейминг. НЛП и трансформация смыслов

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 3 034 ₽ вместо 3 096
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  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
    ВАМ–33 %
    ПРОМОКОД –15 %
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Рейтинг товара: 5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 928 ₽ вместо 937
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  • Спокойствие. Стоицизм – путь мудреца (#экопокет)
    ВАМ–55 %
    ПРОМОКОД –15 %
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    Спокойствие. Стоицизм – путь мудреца (#экопокет)

    Рейтинг товара: 5 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 365 ₽ вместо 369
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  • "Статистика и котики"Савельев В.
    –31 %
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    "Статистика и котики"Савельев В.

    Рейтинг товара: 4.8 из 5
    на основе 57 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 681 ₽ вместо 688
    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  • Самоанализ (#экопокет)
    –49 %
    ПРОМОКОД –15 %
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    Самоанализ (#экопокет)

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 420 ₽ вместо 424
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  • Молчанов Н. В. Человек покупающий и продающий. Как законы эволюции влияют на психологию потребителя и при чем здесь Люк Скайуокер
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    Молчанов Н. В. Человек покупающий и продающий. Как законы эволюции влияют на психологию потребителя и при чем здесь Люк Скайуокер

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  • Ненасильственное общение. Язык жизни
    ВАМ–8 %
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    Ненасильственное общение. Язык жизни

    Рейтинг товара: 4.9 из 5
    на основе 75 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 697 ₽ вместо 704
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  • Миллионы миллиардов. Как стартовать в игровой индустрии, работая удаленно, заработать денег и создать игру своей мечты
    –51 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-06hgs1hu8gyc/toggleWishlist":{"skuId":"745063009","productId":1781865208,"offerId":"w11PB0L-8qRy5-sjpHa_zg","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQhPHqi/69luBZEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI+LXU0QYQ4YSj4wIYxv+oBSD+0OsI","sign":"eKLwwcDSuPT+8baEvt0MjZngmbTUrv/C+iRs56VC0GQ="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-06hgs1hu8gyc/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Миллионы миллиардов. Как стартовать в игровой индустрии, работая удаленно, заработать денег и создать игру своей мечты

    Рейтинг товара: 3.5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 310 ₽ вместо 313
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  • Джейсон Грегори. Игровой движок. 3-е издание
    –2 %
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    Джейсон Грегори. Игровой движок. 3-е издание

    С картой  Пэй
    Цена с картой Яндекс Пэй 6 322 ₽ вместо 6 450
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  • Дариус Фору. Выбирай, что думать. Навести порядок в голове, чтобы возможным стало даже немыслимое
    –36 %
    ПРОМОКОД –15 %
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    Дариус Фору. Выбирай, что думать. Навести порядок в голове, чтобы возможным стало даже немыслимое

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 344 ₽ вместо 347
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Выбирай, что думать. Навести порядок в голове, чтобы возможным стало даже немыслимое","label":"bvemju3nooi","count":0,"features":[],"imageMeta":{"namespace":"mpic","groupId":11462999,"key":"2a0000018ca10424c91ee808907517984c4f"}},"quantity":{"step":1,"minimum":1,"maximum":999},"cpaUrl":"/safeclick/data=TxNGOK9vJEN7oLFLeCTKEutJXRXT4Bna2cyXspp8hi6T8-JHX6au2X1K4JrKlatlx4nnbsk3kqWCnyWKdP-Yi3KLl3uFXTQNZDdpxWbgKfgdoPj-r5ceP_O7v1-mNObxNN30AtNSDd2OxTau83g4PnC2ooE-e48QOpE2GeB04D9EEXTN70n9i8N706L6w8RK7K_HS_QO4wjmp4DaE0-OdEHRSu7a5qob_QogsHxlvJ4fGvDhrXRKTbzP5rgOLRQYJmnIjI0tf6niylT0hfc1b4ghKTERs9oV_EKJXGJc_YvMkDdTxcqrEfxMVqWMOWgMXgWCVEjAKhaJnNvsm6NZegE76kB6SZVyFb-UQleqH6Rb0q1PbS3119Zbvgc4hzjBXrfuumBhgEdl5O0D0JTgzJplGaY5xASey-bINAKFOEaPShX0gSn2WPsFnMJ-gz90aYoVTpjpbg4U6gtSkEppPqk-_wlZPX769dLioIUmqsMWCUXkOUHBhhxgWoie2MIDf9q0ZO3H1YChNpAOsYX_XFhmuxF1SNRjAaoD6JhDWI-5AGiwHUeF5HhFYg6V-x6KgoTMGA-Rs3y7Lqdc9tQSXfmZxJsxokE_j3voRbzURge1dXg6ocmsoqP8kjUdClLQLPmjXkNi9rhKzh4qdo-mB_Uyv5sbJ-Vms2si7i1_X1J4csjryCfIlacaa2eeALEuVC5MvJmvGLSTUn70mnmX816zal_ZMC8UXcGK6QYp_SpII8kfjgu5LC3NFXGXD0pKzfOjd70ne1NWQSiSxx5l343uL_kIhj4yXk9-O_SfZPx1jYbqEZp4WbV7WNyShinyQnkfnL7QROUC0UcGIYDpJOEuHkHveKy7xWs95u2NcxlgJQg06GZvlzlNDvhCUzCCwSFijXXLsBFLPNsPFdKJq45r-gYGBKMpmXtk8XK3PsjWV8kIBPoKEIMY-uqt-eHrglthb-W6z96UElJwta55dyfIEZLlgthvlcvgUG8fLGAh5dSFqzGX7B5Mi17ccNXCapLLE3QDvVImsDJZdIUmEZewZxh3T1Jd5pF7U7OkW9kl9DUxkux7F2sbdp68OCoW4hOD91ra9EAr8MVagkEFch2copK4KoDcm0NKrxXgLPBMtmGGwTVvUXEURI_QeVKQvfnzg_xrlW-TgNJL8hC1Krve9qZkb4oPQqLLsG1gvwwq5rYm5yWjRcvKXjxueeJLKfgLR8rLtABqcEM-q6UO_eYfc8UWaKRnO-k-vlrkB7Ze30Q-pwLs0oMioDw1kkoIcsjwX4ybR0KSvUdVmeMHjlHJg7esTQYInkEHDGHnenEIKgN9ukHvw23QI21zHNis4gYEtlsHtPd4r0jO2fUPOqMD5UAoTMsyd62gF6YqUswQ6FdpJX1WhB7ZakibltcgwYqu9rC4vm2fWhWIvhliNwz0ifON32i4YvwKyTGSan7TioCRm5WGdx8KDw1fdjNwmjltb0fEoGc0Za8szk9k5bNoo2cCPYudBLNN5RJZM69hiNdQCd2a0tUkScZm5bcUdoM8WPHOHfJB1a6CY_kTNqfcIVj0KFHctdSaRc1QlzOD1DMUykuHTt08ll30GzT1yhPwyEy5ndIbIBWnAl11_ciRAgajrWitZJW1-WAe1YBnsjVnTLl9kK5u-d2qWiS0fo6uNvlkdfMp_lNu7Ime-g3BSkqCIuIj14u-w8R0SbY9qBoTTJu1eh6AScPqAhFXep1X4vALOK19ZGgtogSisdkwkYfXWMmKB0rc6-vtRfLwvMfwqFwUfngsgGOevD0FgCJ5klTiNhvWNVds_RAaVmEMlJzi-JT-UJm5_ayDz9O11GjHQVUknZKo9jkvYox795a0HpYW9PQfkq8QfJk7-Ka47o4hvnZPfnV2hgD9kOWZQyLcG8LBcw-NWKQCLqI6YbXViSxKkl23RAJf63iBvodllvJhXCUVe49YQ0vjaLWlysMigE4zh0MoN5oniIPgakf4-VyyYhi2flcYYsDrRxPMVemsYSh4Wm3PBfIZvvwKLQL8rAufzmHoOtB-HIM794jaGzrks911p7f3uixDQNt_gtzAym3x1xv2R7wZBr1omtdkvvaznYSd_-og8bPwedEHBCr28HJWCdZhcaHa_V5De1xGqmbV3RBmzJeQXkq4YhulwnQybCF31SqPE0Qv6cnsEVy1C96E3Es-SCwDo1sY7llyFZY2HWFq5gWqlbmrzGEzND3RmhzV3eSGgF8E_UgaHhnyANkmh6EIyQAfKTrBfaTHDxYbFeRsTmPIleKXV8f6F9LGzm5RE0j4AM7RoFdJqTSUtJrJRz5GQkT2FDNqnvxmgl66zZZ_P0QhkK3qYP1ELLV3JmHDyK5GFnj6pSoEqftBBgaxi9-hcnlYPLvGL_C-VPcD0CnbzKR7tbGdFcWUC2xMDJfKHwYpx_jimz7fPR0c6-wSjEgwu-SGE4r70o4UlP92zOPeM6S7_a0AfTSiPoN1957bN1qGM1sQB_aQsrSSE6aYM6xBWwzeA20GnYZloXSDNRL4uWaODVoqOcoH048a2t2d9C5iYGKJ2Ao71mCxJ7-fq2KUTJ7CWtZWQ3G54oY_oQlBvhO-SHfsXgbYNQ54EmmNSQNGZrEX4Rlk81PKhbQl4rojVq4fAKhj1viUlkPPLZsACS4J7mt7UOGCLt3mE76sIJ0ampWAsqGlUsc1rhIMa9bpix3GMNZ5zUWoAZoEbOx3b4VuLBZJfXmCz4a1dUE_3yzrBSefhGqnXQswSHWMwp6uc09_rp1J6sSBBnATZa9c_vj2L2HHhdB4MBh45Y1py9cCYVQ3rT4C_tl6_FMEiIoqfzA918qRWPrxP4RnVyftqtGeqSie1baUi_3ZhiNdH5PQ9BM_BfJkDwvX89GlD6OPkTakBy-yZ09uSOzX1X0h2ZDG-HX8BAnp0-s2L0lnoZNTacLpnxPdGfMJMjeDkIMz7XwOsZ3bz1LxCopCHCMo41Fv7HMxGaWh7LKAvO7KHKJiyTXBRwI7T7ZhO3uYMqfPCfvUO0vsT-5f0XJ5ApJqFNM08DkIMpuzc1t2rSOF5SZRy8SkQVpOKdeM3u0BAtkR5xgF7btH61_ItOeG0dLlNnmMF8p8yE2T2PvoO10LObWoYBlsKCvWDjqpmm7gLz2MLmILfFEwQU-Z1kFIQ0pDh1H5P_jqLKabbE2j9uslCMqlsREK7XCUiDrhi4SRf04A1-ndpAZAtVelUc9jlyB2-dHzFmCOvo69MkxL5X6L0pg23RSEj-vxh7ArbPYJOL61gTVlypYY_qhP6KKxehgUYCjcrMxxZLBbJLHN8crstDQ4_2kpruDOXAlSNAtRdBTPHZKRBaqxsoyD0Ckl5co9lHUiXrXgiUJJ0jXmGfuLLUGQNa-YdZyS6Z5oSdeduzV-SY5kMZigq5U5lmFRbMmLsYNle6UgJHKvOBRCeKPi9KW2ZcHtvMALJ4m-W0nVzxPx_8nU6LxpXnz0Se6s9OG-qeP7mol3P98AQi8fqcdpLupP8uTX0IIZqSHct0giwlFVfDTCFNeGqJSsRb-NIV_0lj8g4pjnZghZIGea4-7QD1yrS_uOfoTz6gxDD7abblzHbZFeAcSqn3vwp6JQWCwFAlc_fMMbNSrzv0_6lbkC5f4VaaGufPV3N0BP1moPe3j9cKNMG19aqOkgKcRuABjDI_6kkQAGtqPTDmfCy1r4pnbg1gTK/b64e=1/sign=f5351c51c6fa3903888e955d4563f79b/keyno=MARKET_1/*","showUid":"17190042935239132714506027","cartLink":"/my/cart","showNotificationWhenDeleteItem":true,"isLavka":false,"isError":false,"isEats":false,"isCR":false,"isM2bEdoOnlyEnable":false,"isEatsMarketIntegration":true,"isCartButtonNext":false,"isUpsalePopupCRExp":false,"baobabClientDataAdditionToCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQhPHqi/69luBZEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIiuaZFRCc/Y+k/gIYutiiBSD+0OsI","sign":"JP+mBhqwhTiPqM3ckgwVgfV3/rPoy9TmmWowgFrIg6A="},"target":"cart_addition"},"baobabClientDataDeletionFromCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQhPHqi/69luBZEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIiuaZFRCc/Y+k/gIYutiiBSD+0OsI","sign":"JP+mBhqwhTiPqM3ckgwVgfV3/rPoy9TmmWowgFrIg6A="},"target":"cart_deletion"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-mldp03rrh1/addToCartButton":{"name":"@light/AddToCartButtonS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  • Грюневальд С. Скетчинг каждый день. 100+ упражнений для развития стиля и техники
    –17 %
    ПРОМОКОД –15 %
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    Грюневальд С. Скетчинг каждый день. 100+ упражнений для развития стиля и техники

    Рейтинг товара: 5 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 256 ₽ вместо 1 269
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  • Искусство шпионажа. Тайная история спецтехники ЦРУ
    –25 %
    УЦЕНКА
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    Искусство шпионажа. Тайная история спецтехники ЦРУ

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 294 ₽ вместо 2 340
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Траут Д. "Дифференцируйся или умирай! Выживание в эпоху убийственной конкуренции"
Дифференцируйся или умирай! Выживание в эпоху убийственной конкуренции. Новое издание
5.0
(5)
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Задать вопрос
Характеристики

Цена с картой Яндекс Пэй:1 293 ₽

Скидка: 44%
–44 %
Вместо: 1 306 ₽2 320 ₽
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5.0
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У продавца:5 оценок·0 отзывов
У всех продавцов:16 оценок·2 отзыва
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Идеи для покупок

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Посмотреть всё
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    Зощенко М. Рассказы для детей. Чтение - лучшее учение

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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 613 ₽ вместо 1 053
  • Sony: Cделано в Японии
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    Sony: Cделано в Японии

    Цена 609 ₽ вместо 1 050
  • Журнал За рулем №06,2024. Июнь
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    Журнал За рулем №06,2024. Июнь

    Цена 172 ₽ вместо 195
  • Рисуем за 30 секунд любых животных Дмитриева В. Г.
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    Рисуем за 30 секунд любых животных Дмитриева В. Г.

    Цена 167 ₽ вместо 241
  • Квест книга "Детективные дела Гарольда Флинта", 36 стр.
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    Квест книга "Детективные дела Гарольда Флинта", 36 стр.

    Цена 295 ₽ вместо 301
  • Аллен Карр "Лёгкий способ бросить курить"
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    Аллен Карр "Лёгкий способ бросить курить"

    Цена 424 ₽ вместо 793
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    Реклама
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    Метафорические ассоциативные карты МАК «Любовь к себе», 50 карт, 16+

    Цена 216 ₽ вместо 351
  • Комбинированные летние задания за курс 1 класса. 50 занятий по русскому языку и математике. ФГОС
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    Комбинированные летние задания за курс 1 класса. 50 занятий по русскому языку и математике. ФГОС

    Цена 357 ₽ вместо 361
  • "Статистика и котики"Савельев В.
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    "Статистика и котики"Савельев В.

    Цена 681 ₽ вместо 982
  • Молчанов Н. В. Человек покупающий и продающий. Как законы эволюции влияют на психологию потребителя и при чем здесь Люк Скайуокер
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    Молчанов Н. В. Человек покупающий и продающий. Как законы эволюции влияют на психологию потребителя и при чем здесь Люк Скайуокер

    Цена 1 146 ₽ вместо 1 392
  • Вредные советы
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    Вредные советы

    Цена 298 ₽ вместо 301
  • Летняя тетрадь. Идём во 2-ой класс. Тренажёр. Новый ФГОC
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    Летняя тетрадь. Идём во 2-ой класс. Тренажёр. Новый ФГОC

    Цена 357 ₽ вместо 450
  • Ненасильственное общение. Язык жизни
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    Ненасильственное общение. Язык жизни

    Цена 697 ₽ вместо 760
  • Французские дети не плюются едой. Секреты воспитания из Парижа. Друкерман П. Синдбад
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    Французские дети не плюются едой. Секреты воспитания из Парижа. Друкерман П. Синдбад

    Цена 777 ₽ вместо 793
  • Coraline Gaiman N.
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    Coraline Gaiman N.

    Цена 464 ₽ вместо 670
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 535 ₽ вместо 920
  • ПрикладнаяПсихология Литвак М. Е. 7 шагов к стабильной самооценке
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Цена 928 ₽ вместо 1 392
  • Стрелеки Джон. Не ищите апельсины в черничном поле. Сборник озарений о том, что действительно важно #1
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    Стрелеки Джон. Не ищите апельсины в черничном поле. Сборник озарений о том, что действительно важно #1

    Цена 432 ₽ вместо 615
  • Роулинг Джоан Кэтлин. Гарри Поттер и философский камень. Гарри Поттер
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    Роулинг Джоан Кэтлин. Гарри Поттер и философский камень. Гарри Поттер

    Цена 1 179 ₽ вместо 1 191
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