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Описание

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Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

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Описание

Книга "Digital-маркетинг" - это уникальное руководство для всех, кто хочет научиться эффективно использовать цифровые технологии в своей маркетинговой стратегии. Авторы книги - Гавриков А, Давыдов В, Федоров М. - представляют подробные кейсы, примеры и самую актуальную информацию о современном интернет-маркетинге, а также дают советы по стратегическому планированию, принятию бизнес-решений и использованию инноваций. Книга содержит более 480 страниц, переведена на русский язык и доступна в твердом переплете. Она станет незаменимым помощником для тех, кто ищет новые способы продвижения своего бизнеса в цифровой среде.
Преимущества товара:
1. Подробный и актуальный контент: книга содержит актуальные исследования и примеры цифрового маркетинга, которые помогут вам оставаться в курсе последних тенденций и успешно применять их в своей работе.
2. Стратегическое планирование: авторы показывают, как правильно планировать свою маркетинговую стратегию, учитывая все факторы, такие как бюджет, целевая аудитория и конкуренты.
3. Инновации: книга поможет вам научиться использовать последние достижения в области цифрового маркетинга и внедрять инновации в свою работу.
4. Эксперименты и измерения: вы научитесь экспериментировать и измерять результаты своих действий, чтобы понимать, какие методы работают лучше всего и как их корректировать в зависимости от результатов.
5. Стабильное лидерство: книга поможет вам стать лидером на рынке и занять устойчивые позиции благодаря правильному применению цифрового маркетинга.
Ключевые свойства товара:
- Уникальное руководство по цифровому маркетингу
- Кейсы и примеры современного интернет-маркетинга
- Стратегическое планирование и принятие бизнес-решений
- Использование инноваций и экспериментирование
- Измерение результатов и корректировка тактики
- Стабильное лидерство на рынке
Использование товара:
Книгу "Digital-маркетинг" можно использовать в качестве учебного пособия для маркетологов, предпринимателей и всех, кто интересуется цифровым маркетингом. Она поможет вам улучшить свои навыки и знания в этой области и успешно продвигать свой бизнес в цифровой среде.
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Коротко о товаре

Артикул Маркета
3502301662
Издательство
ISBN
9785171451370
Серия
Бизнес тренды
Автор
Гавриков А.В., Давыдов В.В., Федоров М.В.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары АСТ

Где купить

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Цена с картой Яндекс Пэй:748 ₽

Скидка: 31%
–31 %
Вместо: 756 ₽1 080 ₽
  • 21 июня, курьер Маркета • 99 ₽
  • 21 июня, в пункт выдачи • 0 ₽
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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
    –42 %
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Рейтинг товара: 4.7 из 5
    на основе 56 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 535 ₽ вместо 552
    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  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
    ВАМ–25 %
    ПРОМОКОД –15 %
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Рейтинг товара: 5 из 5
    на основе 11 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 829 ₽ вместо 837
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С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению 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  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
    –23 %
    ПРОМОКОД –15 %
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Рейтинг товара: 5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 071 ₽ вместо 1 082
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  • 487 хаков для интернет-маркетологов: Как получить еще больше трафика и продаж
    ВАМ–37 %
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    487 хаков для интернет-маркетологов: Как получить еще больше трафика и продаж

    С картой  Пэй
    Цена с картой Яндекс Пэй 856 ₽ вместо 883
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  • ПРОдвижение в Телеграме, ВКонтакте и не только. 27 инструментов для роста продаж Мишурко А. А.
    ВАМ–39 %
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    ПРОдвижение в Телеграме, ВКонтакте и не только. 27 инструментов для роста продаж Мишурко А. А.

    Рейтинг товара: 4.8 из 5
    на основе 12 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 481 ₽ вместо 491
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  • Digital-маркетинг. Главная книга интернет-маркетолога 2022
    –25 %
    УЦЕНКА
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    Digital-маркетинг. Главная книга интернет-маркетолога 2022

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 294 ₽ вместо 2 340
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Главная книга интернет-маркетолога 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  • Книга Альпина Паблишер Стратегический маркетинг. 2023 год
    –70 %
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    Книга Альпина Паблишер Стратегический маркетинг. 2023 год

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 275 ₽ вместо 1 288
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  • Product Management без ошибок: гид по созданию, управлению и успешному запуску продукта
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    Product Management без ошибок: гид по созданию, управлению и успешному запуску продукта

    Рейтинг товара: 4.7 из 5
    на основе 19 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 2 570 ₽ вместо 2 596
    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    Книга. Digital-маркетинг. Главная книга интернет-маркетолога 2023 (2039256993543)

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Digital-маркетинг. Главная книга интернет-маркетолога 2023 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  • Digital-маркетинг. Главная книга интернет-маркетолога 2023
    –25 %
    УЦЕНКА
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    Digital-маркетинг. Главная книга интернет-маркетолога 2023

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 656 ₽ вместо 1 690
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Главная книга интернет-маркетолога 2023","label":"mwvuqric5kr","count":0,"features":[],"imageMeta":{"namespace":"mpic","groupId":5238263,"key":"2a0000018e453a18927a6897f02d7ab3fca9"}},"quantity":{"step":1,"minimum":1,"maximum":999},"cpaUrl":"/safeclick/data=TxNGOK9vJEN7oLFLeCTKEixJYuEMI0EzvZFs82AjjgjhTwweZ7mRXd_AQ0K184sfZmy5nQz7U8xIc-qdVOMFoxnoSww2ObzLEs1KJpltGipDSanCui6QCq9AjwRcRDsVtIN8CWKLuiVIPO4bUpAxK4YNqJweOKk7OzFzSjxoydgMwkI6korxWtyguoXMQg8tP3LtttbHl2QW5MIPGnyZ7eIKBwLKUPfRFmTtXW15yhihl17zzau8RcA_VwiqVduuBwQoVn__wVPCLoEaVjmUPIa5KVvTL7PcVjntJ0k23w6-rWHwn34NMIisDRKezl0AID5tMUmNa1fVQMom25jiSNM1GFLVDYdS_fUlNFtn8S1HgowA0ZrpfTT9crb2YsXdw3b9DJ--4V9si1dRtLF62ukuEkkJKaKp2tg8_EIqRN1kRB4Ktb9cbOFlZgTQjHr6d0vCHvSSA4SiOYKsBnyDm6MvnsjMTg3dD0DTD7tPbTzsM5BiY_xh3aX5XCGjw2kV1WbNaijpB_Wav9hMSIMlSuioZGKs2i2nvEvLWtkUSldwLX_GbXQgAAN2aLQbjHn4N8wfVsRnbUe9Xd96I92wkBphXeXUEXlpnuwHRqckq6rXjL9g7rU7MGpOzV6yoyGwlU3W1RUTzEVs2-tICKkgxOh4kVMNRBcstyeYhyZKt4-iZAuNkY4XmqLgCuFIFbcb0i2XwB05ZN6amjlQrNDMiEZ3DugUdyHudFwF8Qxi_jEPcIKi8jVGdukjyLrCBON6wXtoOodyPkCMr6LNLDpD3pRfaSxrtUwpP7HNMVtljS4hdbSA7bCMUBi6t0prTEkUpCPoU-iQhNky40J03806cpCFLuLg88l_0TZxlEO3SDAdS1nCva39MvdmI6w6CXvljb-tgn023CuHhQnFCDg1tmHQtF0sVG_Y1bHC5eEdJ-zlZoaAyGKnz5IPAU3Y00eFIKHd8nce-9jpX4F_sdfJfq-Tbk8XK8uivBL5U6z5LJ3yiDOfmb_srRJQJk5JMQyFQ1LIxa8MXW8AgEE0YFTQ4jSUFogNF5cyntkuxWJodHvSzvsxZ00Jd5ZFQayKv0m9NehXNRUzMD0dlU48RNVD-HkcU_g5xpeSaS6KrI3ny_ITacooLXdIG6z-RzD9q3X6dL01lv_IHlrBPIoz9xdn91TjZ6-efof9cV8W5Zkxi1FUf9vEf0Ez1RPCaR_7sBDtz1WvyLxZYpDjiKfM4xUPP7tfky36r-xyRf7ZIz_hddU3AMirFTdes4tZV6htJ69Q7ry-gf5ECmdNgi8OifD4vMqTl6pazRM0sVgSX0HeaF35py0mhlQBq3Igd_qo0Jba9QNeCMyG3XpFuwd9nIVQxPxvWwtDkX6FhntENd_fOzmR6mraICZGUCoIEwEgdK7OKsX97qote4GbwdbTGEZ5XsBrgpTR6imFcRV5efjUZ6UsCjBtrKRbDE4TXatk3om32-myDvNwt-piq7eIFhIBtWw-8Chlzr7wTIJH7-x0qIL7jsGH7S93AXOfMFFJv7weq13rXoqf7C1jA_uvibcMElN4nAXKM09Y6LmBu7LdgAwurCGSm0BN8SiFqDVZ2YqXaXat25_2N0Tydi4T-gJ78Y0M1PBxoJII2UqCHGOd78VqoC6w3YzXtWRAkvdNN4ImYLzVK3D7L3k08BXVCgKyyqqwNC0b-lpL4MyBGDOpFO7Sf3r8IICBooPSUPO5Mye1kaqn4T9EnWUqrhefN3Dax5cwn2leksEH3Qsxd3MF_y_maR3jU3AcEb8XkjO0qcD6z4ugK981aQddv6CsIUAHSKaIy6tnc1_bTgUTxSrX4uGqowKCZUWlQxmAleeqBkMIWhZM6fGxbwpReIKPuTHxhhdfak7x1XFzPqrBiq5XgDRzyntiDh52-2RJLomicFMQg6FMJZNfHzAGKhf9pwIitRfKg5GlofFgZzj5HcRODTmFbec2l7FvmapiZjFEaBNA1ctCCZEa4Y46geE1HQy2RAs-cKnCC5tQnkEZu4Mr3xi8WjjwZRP_XA3LySuwsMmq8qYltvbewxRhoSv1Dq8XxwfdU6nboG7Z_D1fDRxdKCYimmOFPJlPT51YbTsfZSjBLeBkw9IXc6xhpWgE2rDmE6Z4_W8_OTFg2xuAyGtoeSm3juayDqtpuPJf3hlKy42gL3mFX0ALtV3cZEN3pw2QeozN0SXt4GejObBniQh1LUl2RjVp9ce4BhVR883mrW-e0RZC8bLZ-F-x3PHNnIOGuL9BQ1j0pp4f2Ha5ZIXxAfvTWJ5P2iRywJNBCiNXVcN2rS9HyVqFgIkQ91p4r5AaS8p-N0BrbL2khmaZr-Byg_Ukz7Ry7GtYLGECuk5Vj-OiKe-apqftFpTC4h4eUBkGiJS9ZQeSVUyBOgHMDp-na2j_qQO9z5h1P40GgDR0nW0zLcMwtLweTg2032_ZZMLueIRkS4qJ3ttbVxCO25xL1izE8i5yt34AC1Vd1PUSv_g-ikayiXbXOw0i4qKKczS2YtNqljSyK6j7qSizOhfMOuGkA34G77uj3uEZWVRs6GGZWiwLtAI7nPKbt0DKIJHIQR2uuBstyJA4r0ACVMyEnjQqrNFFzgN5_sfohsKwov2bpF87OfY3HwpZvnkT7XCQacfDX86IWD4PKMy2rTRnrDCu1gCtr6kBVHIWGgjar9FLA68N-bINceAS3jUUrdxOJiQyxg3v93PmuOui6PXGiP1AfRvdOIXYyqzECDBwSGCvHTnDNV5YnLbaYNh1cchNHiZj64dxqaMGwGZS2kpxF5WZRX2GaRjvKguQIKWAywIkGSK-tTmcLg8B3Uq1Ssb2n462TLPFz3EzG0y2Ac8V-DootYSBJdIJ_qBdURw5crfd3UeKHkMXloz-mpr-4i3GkR1Dko-4YwmCIav8WfOa-y8h1okdgnZvE3JkgFZMMc511hnOxM-TkvXitZjFNDNZ-RdO7cc3XfuYHahsLZ5UYTbHaV8yOvUgtCHIUgpD354HY4wnHE7LlX8-AaZvaKOuh5KPQDfsDK6YtWhyhbOmquI3srY7HgrEaCROomLrfW_zUlZrWELFrUoGuBGqTFPAJVpPAI6IQhd-U5-CKNdWjbGo7pleCMIZ9b_yQZ5CbUJzxgSlXZyFmJuWB5Tz_qhzL1P6mwIDfFtuxLZ2CULQY6wgaJMNx9kfZQCCLXV_xrnNSdEOyyCG--PQ1-4Z06pJAbqX5MDqjP9w57vUAoVVJG4QygeS9mhiWKGtRXirDMthlk0dZMwFWHBraQ6ikER5yXaGUcJG7BxgQLCd2P34KtMq4DpGOqvsXEErslgjPxTyHiFBygUOKdiUutrreO7wKKalSYoJjEiLF8XP_U1Vq4ENvgpEpmSNu721BhkInHUU-bCn4odWwKV1E7Unkbj2cfIj1rOzajxnJ303zdrnFTMjE9XmLb7THrNQKe6fNF66dnHV2eLKhIrmWVCFTx-A0qYRMnmdjMgAVSyTxGVOzrrcMWmvAcMKnYHz-262Wx_nfNjAhpykIdmWqrUsfIkKZUIasTaaBMmS9VHDE0npoML35wNypZyDHWHFW8VDtCpoh6tnd_oWvPfp6Ve9vrp5U7DoXXOXYii8x6iItrUCgJXjdH-CwUvoiOOoOqedV52n40ZKFczksoCVTfKQ607uOEUo__k-KOR430Kl5XTiem76NJO1qXNIfg,,/b64e=1/sign=12725c2317814ee63bb404ea5b9fb242/keyno=MARKET_1/*","showUid":"17187474724527504931906011","cartLink":"/my/cart","showNotificationWhenDeleteItem":true,"isLavka":false,"isError":false,"isEats":false,"isCR":false,"isM2bEdoOnlyEnable":false,"isEatsMarketIntegration":true,"isCartButtonNext":false,"isUpsalePopupCRExp":false,"baobabClientDataAdditionToCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQguLAiYrCxqo0EjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIrtyWJxDshuWZ/wIYtsKYBSD+0OsI","sign":"F7X7rYyMvVOfvb+dEPGEWoB1WRDHDaPIFuDuU2I1eUs="},"target":"cart_addition"},"baobabClientDataDeletionFromCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQguLAiYrCxqo0EjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIrtyWJxDshuWZ/wIYtsKYBSD+0OsI","sign":"F7X7rYyMvVOfvb+dEPGEWoB1WRDHDaPIFuDuU2I1eUs="},"target":"cart_deletion"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-nq2j9uznyp/addToCartButton":{"name":"@light/AddToCartButtonSnippet"}}}
  • Цифровой маркетинг. Учебное пособие
    –23 %
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    Цифровой маркетинг. Учебное пособие

    С картой  Пэй
    Цена с картой Яндекс Пэй 588 ₽ вместо 600
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Digital-маркетинг. Главная книга интернет-маркетолога
Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
4.8
(21)
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Характеристики

Цена с картой Яндекс Пэй:748 ₽

Скидка: 31%
–31 %
Вместо: 756 ₽1 080 ₽
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4.8
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У продавца:21 оценка·9 отзывов
У всех продавцов:35 оценок·15 отзывов
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user avatar
6 месяцев назад • andrew_ego • Куплен на Маркете
Достоинства: Структурированная книга для интернет/digital маркетологов. Все основные направления раскрыты
Недостатки: Полиграфия могла бы быть и получше (я бы доплатил за это), не улавливает новейшие тренды в дисциплине
Комментарий: Книжка хорошая, но в этой сфере важно и подкрепление практикой, а наилучшее обучение "плечом к плечу с профи/наставником". Есть много нюансов и сама дисциплина интернет маркетинга стремительно развивается, поэтому книга физически не может уловить последние тренды в направлении.
user avatar
2 месяца назад • Vladimir S. • Куплен на Маркете
Достоинства: Цифровой Маркетинг - это уже не просто фоточки в соц сетях. Он охватывает всю нашу жизнь. Если вы планируете торговать в интернете, то Цифровой Маркетинг обязателен к прочтению.
Недостатки: Все там отлично. В одной книге последние знания из этой области.
Комментарий: В дополнении к этой книге я купил книгу про ChatGPT. Ведь в наше время именно нейросеть создает цифровой маркетинг. А уметь управлять нейросетью обязательно для любой активности в интернете.
user avatar
5 месяцев назад • Имя скрыто • Куплен на Маркете
Достоинства: Все как в описании, содержание полезно
Недостатки: Офсетная бумага не меловая, ну и вес книги)
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Цена 829 ₽ вместо 1 102
  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

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    Цена 172 ₽ вместо 195
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 535 ₽ вместо 920
  • Книга-квест "Детективные дела Гарольда Флинта", 36 стр.
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    Книга-квест "Детективные дела Гарольда Флинта", 36 стр.

    Цена 130 ₽ вместо 239
  • Книга Альпина Паблишер Стратегический маркетинг. 2023 год
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    Книга Альпина Паблишер Стратегический маркетинг. 2023 год

    Цена 1 275 ₽ вместо 4 293
  • "Триумфальная арка"Ремарк Э. М.
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    "Триумфальная арка"Ремарк Э. М.

    Цена 352 ₽ вместо 514
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    Реклама
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  • Летняя тетрадь. Идём во 2-ой класс. Тренажёр. Новый ФГОC
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    Летняя тетрадь. Идём во 2-ой класс. Тренажёр. Новый ФГОC

    Цена 357 ₽ вместо 450
  • 487 хаков для интернет-маркетологов: Как получить еще больше трафика и продаж
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    Антонова Н. А. . Комбинированные летние задания за курс 5 класса. 50 занятий по русскому языку и математике. ФГОС. Каникулы с пользой

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  • Манга Магическая битва. Книга 4. Начало повиновения. Пагубный талант
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    Манга Магическая битва. Книга 4. Начало повиновения. Пагубный талант

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    Игра престолов

    Цена 686 ₽ вместо 693
  • Зощенко М. Рассказы для детей. Чтение - лучшее учение
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    Зощенко М. Рассказы для детей. Чтение - лучшее учение

    Цена 346 ₽ вместо 349
  • Комбинированные летние задания за курс 3 класса. 50 занятий по русскому языку и математике. ФГОС
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    ПРОдвижение в Телеграме, ВКонтакте и не только. 27 инструментов для роста продаж Мишурко А. А.

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    Цифровой маркетинг. Учебное пособие

    Цена 588 ₽ вместо 760
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    Реклама
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  • Coraline Gaiman N.
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    Coraline Gaiman N.

    Цена 464 ₽ вместо 670
  • Защита Лужина
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    Защита Лужина

    Цена 555 ₽ вместо 561
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