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Описание

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Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

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4.8
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Описание

Книга "Digital-маркетинг" - это уникальное руководство для всех, кто хочет научиться эффективно использовать цифровые технологии в своей маркетинговой стратегии. Авторы книги - Гавриков А, Давыдов В, Федоров М. - представляют подробные кейсы, примеры и самую актуальную информацию о современном интернет-маркетинге, а также дают советы по стратегическому планированию, принятию бизнес-решений и использованию инноваций. Книга содержит более 480 страниц, переведена на русский язык и доступна в твердом переплете. Она станет незаменимым помощником для тех, кто ищет новые способы продвижения своего бизнеса в цифровой среде.
Преимущества товара:
1. Подробный и актуальный контент: книга содержит актуальные исследования и примеры цифрового маркетинга, которые помогут вам оставаться в курсе последних тенденций и успешно применять их в своей работе.
2. Стратегическое планирование: авторы показывают, как правильно планировать свою маркетинговую стратегию, учитывая все факторы, такие как бюджет, целевая аудитория и конкуренты.
3. Инновации: книга поможет вам научиться использовать последние достижения в области цифрового маркетинга и внедрять инновации в свою работу.
4. Эксперименты и измерения: вы научитесь экспериментировать и измерять результаты своих действий, чтобы понимать, какие методы работают лучше всего и как их корректировать в зависимости от результатов.
5. Стабильное лидерство: книга поможет вам стать лидером на рынке и занять устойчивые позиции благодаря правильному применению цифрового маркетинга.
Ключевые свойства товара:
- Уникальное руководство по цифровому маркетингу
- Кейсы и примеры современного интернет-маркетинга
- Стратегическое планирование и принятие бизнес-решений
- Использование инноваций и экспериментирование
- Измерение результатов и корректировка тактики
- Стабильное лидерство на рынке
Использование товара:
Книгу "Digital-маркетинг" можно использовать в качестве учебного пособия для маркетологов, предпринимателей и всех, кто интересуется цифровым маркетингом. Она поможет вам улучшить свои навыки и знания в этой области и успешно продвигать свой бизнес в цифровой среде.
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Коротко о товаре

Артикул Маркета
3502301662
Издательство
ISBN
9785171451370
Серия
Бизнес тренды
Автор
Гавриков А.В., Давыдов В.В., Федоров М.В.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары АСТ

Где купить

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Цена с картой Яндекс Пэй:740 ₽

Скидка: 31%
–31 %
Вместо: 756 ₽1 080 ₽
  • 5 июня, курьер Маркета • 99 ₽
  • 5 июня, в пункт выдачи • 0 ₽
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Digital-маркетинг. Главная книга интернет-маркетолога
Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
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4.8
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У продавца:20 оценок·9 отзывов
У всех продавцов:34 оценки·15 отзывов
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Нейросеть YandexGPT: С|
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user avatar
6 месяцев назад • andrew_ego • Куплен на Маркете
Достоинства: Структурированная книга для интернет/digital маркетологов. Все основные направления раскрыты
Недостатки: Полиграфия могла бы быть и получше (я бы доплатил за это), не улавливает новейшие тренды в дисциплине
Комментарий: Книжка хорошая, но в этой сфере важно и подкрепление практикой, а наилучшее обучение "плечом к плечу с профи/наставником". Есть много нюансов и сама дисциплина интернет маркетинга стремительно развивается, поэтому книга физически не может уловить последние тренды в направлении.
user avatar
5 месяцев назад • Имя скрыто • Куплен на Маркете
Достоинства: Все как в описании, содержание полезно
Недостатки: Офсетная бумага не меловая, ну и вес книги)
user avatar
2 месяца назад • Vladimir S. • Куплен на Маркете
Достоинства: Цифровой Маркетинг - это уже не просто фоточки в соц сетях. Он охватывает всю нашу жизнь. Если вы планируете торговать в интернете, то Цифровой Маркетинг обязателен к прочтению.
Недостатки: Все там отлично. В одной книге последние знания из этой области.
Комментарий: В дополнении к этой книге я купил книгу про ChatGPT. Ведь в наше время именно нейросеть создает цифровой маркетинг. А уметь управлять нейросетью обязательно для любой активности в интернете.
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 613 ₽ вместо 1 053
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 574 ₽ вместо 1 170
  • Бремя страстей человеческих
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    Бремя страстей человеческих

    Цена 378 ₽ вместо 382
  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Цена 778 ₽ вместо 1 102
  • Длинные нарды (Чеботарев)
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    Длинные нарды (Чеботарев)

    Цена 782 ₽ вместо 1 185
  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Цена 1 188 ₽ вместо 1 392
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 539 ₽ вместо 920
  • Книга Альпина Паблишер Стратегический маркетинг. 2023 год
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    Книга Альпина Паблишер Стратегический маркетинг. 2023 год

    Цена 1 297 ₽ вместо 4 367
  • Реклама
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  • Барден Ф. Взлом маркетинга. Наука о том, почему мы покупаем (мягк.)
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    Барден Ф. Взлом маркетинга. Наука о том, почему мы покупаем (мягк.)

    Цена 2 423 ₽ вместо 3 555
  • Убить пересмешника?
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    Убить пересмешника?

    Цена 378 ₽ вместо 382
  • 487 хаков для интернет-маркетологов: Как получить еще больше трафика и продаж
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    487 хаков для интернет-маркетологов: Как получить еще больше трафика и продаж

    Цена 863 ₽ вместо 1 363
  • ПРОдвижение в Телеграме, ВКонтакте и не только. 27 инструментов для роста продаж Мишурко А. А.
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    ПРОдвижение в Телеграме, ВКонтакте и не только. 27 инструментов для роста продаж Мишурко А. А.

    Цена 544 ₽ вместо 794
  • "Божественная комедия с иллюстрациями Гюстава Доре"Данте Алигьери
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    "Божественная комедия с иллюстрациями Гюстава Доре"Данте Алигьери

    Цена 1 606 ₽ вместо 2 340
  • Цифровой маркетинг. Учебное пособие
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    Цифровой маркетинг. Учебное пособие

    Цена 594 ₽ вместо 760
  • БКВосп. Бол. кн. д/детей. О страхах, дружбе, школе, перв.
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    БКВосп. Бол. кн. д/детей. О страхах, дружбе, школе, перв.

    Цена 580 ₽ вместо 586
  • Product Management без ошибок: гид по созданию, управлению и успешному запуску продукта Перри Мелисса
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    Product Management без ошибок: гид по созданию, управлению и успешному запуску продукта Перри Мелисса

    Цена 698 ₽ вместо 1 017
  • Ремарк Э.М. "Триумфальная арка"
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    Ремарк Э.М. "Триумфальная арка"

    Цена 337 ₽ вместо 340
  • Портрет Дориана Грея
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    Портрет Дориана Грея

    Цена 246 ₽ вместо 358
  • Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642
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    Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642

    Цена 319 ₽ вместо 465
  • Руки света. Барбара Бреннан
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    Руки света. Барбара Бреннан

    Цена 2 030 ₽ вместо 4 985
  • Реклама
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  • Журнал За рулем №05,2024. Май
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    Журнал За рулем №05,2024. Май

    Цена 172 ₽ вместо 195
  • "Сто лет одиночества"Гарсиа Маркес Г.
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    "Сто лет одиночества"Гарсиа Маркес Г.

    Цена 759 ₽ вместо 1 107
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