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Елена Пономарева. Время делать бизнес. Извлечь максимальную выгоду и открыть новые возможности на российском рынке
Елена Пономарева. Время делать бизнес. Извлечь максимальную выгоду и открыть новые возможности на российском рынке
5.0
(1)
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Елена Пономарева. Время делать бизнес. Извлечь максимальную выгоду и открыть новые возможности на российском рынке

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Описание

Кандидат экономических наук Елена Пономарева, среди клиентов которой около 100 компаний разных отраслей, рассказывает о недавних изменениях, коснувшихся российского маркетинга, и о том, как найти возможности для своего бизнеса даже в меняющихся, кризисных условиях.
Книга, написанная на основе данных последних исследований и многочисленных реализованных проектов, поможет собственнику и топ-менеджеру оценить обстановку внутри и вне компании:
Что происходит сегодня с российским бизнесом в целом?
Какие ошибки фатальны в условиях ценовых войн и снижения рентабельности?
Куда и почему от вас уходят клиенты? В чем вы проигрываете конкурентам?
Как создавать продукты, которые идеально соответствуют запросам потребителей?
Как научиться первым замечать новые тренды и окна возможностей? Как поставить это на поток?
Как сделать маркетинг в своей компании системным и эффективным?
Все это в формате "бери и делай": с готовыми практиками и подходами, опросниками и чек-листами.
Время перемен — это время делать бизнес по-новому.
Для кого книга
Для собственников бизнеса и сотрудников, которые удерживают дело на плаву в сложной среде, ищут возможности в любой ситуации.
Фишки книги
— Свежие исследования и опросы
— Взгляд профессионала на новый ландшафт
Как читать книгу
Для оценки состояния компании и понимания пути развития рекомендуется читать книгу от начала до конца, отвечая на вопросы в конце каждой части.
От автора
У этой книги важная задача: помочь вам разобраться, что происходит сейчас в бизнесе, и увидеть направления развития для вашей компании.
Сегодня это, вероятно, единственная книга, дающая рекомендации по работе в новых условиях, в которые попал российский бизнес в феврале 2022 года. Она будет полезна владельцам бизнеса и руководителям, перед которыми стоят новые вызовы и задачи по сохранению и спасению своих компаний. Я постаралась объединить в ней обзоры, размышления, наблюдения, рекомендации, практические инструменты, результаты исследований, ссылки на качественную бизнес-литературу и свой многолетний опыт. Все это — чтобы вы могли получить ответы на вопросы "почему именно так?", "что дальше?", "что стоит начать делать, а что перестать?", "что делать, чтобы…" и еще десятки других.
Это взгляд на бизнес одновременно изнутри и снаружи: здесь вы найдете как описание основных маркетинговых и стратегических болячек российского бизнеса и рекомендации по их лечению, так и понимание того, что происходит в бизнесе в целом и в конкретных его сферах в частности.

Подробные характеристики

Общие характеристики

Издательство
Серия
Российский бизнес
Серия
Российский бизнес
Тип
цифровая книга
Автор
Елена Пономарева
Язык издания
rus
Предмет

Дополнительные характеристики

Книги: ISBN
9785001958369
Год издания книги
2024
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