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Эстетика как код бренда. Привлекайте клиентов совершенным бизнес-продуктом

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У продавца: 
нет • На Маркете: 5.0
(4)
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Описание

Риккардо Илли, член совета директоров компании Illy, рассказывает, как конкурировать на современном рынке, используя проверенные бизнес-принципы итальянских брендов.
Известно, что итальянские бренды создают самые востребованные продукты премиум-класса в мире. Компания Illy — не исключение. Несмотря на жесткую конкуренцию со стороны Starbucks и Coffee Bean, ей все еще удается оставаться на вершине кофейной индустрии.
В этой книги Риккардо Илли, бывший топ-менеджер компании, рассказывает о том, какие ключевые принципы и ценности помогают бренду быть успешным и востребованным, и как использовать проверенные временем итальянские стандарты ведения бизнеса.
Вы узнаете:
— какие исследования необходимо провести, чтобы найти способы повысить качество своей продукции и бренда;
— как итальянцы создали так много брендов, выдержавших испытание временем;
— как превратить ваш товар в продукт премиум-уровня.
Применяя эти принципы в своем бизнесе, вы сможете успешно конкурировать на современном рынке.
Для кого эта книга
Для тех, кто стремится преуспеть в ведении бизнеса.
Для всех, кто интересуется Италией.
Читать далее
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Коротко о товаре

Артикул Маркета
4263593851
Издательство
ISBN
9785001958482
Серия
Tastemakers. Код красоты
Автор
Илли Р.
Все характеристики
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–32 %
Вместо: 617 ₽
  • 30 июня, курьер Маркета • 99 ₽
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ЭКСМО
Рейтинг 5 из 5
48Котзывов
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  • Марина Голубева. Главное в истории мифологии. Ключевые сюжеты, темы, образы, символы
    –31 %
    ПРОМОКОД –15 %
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    Марина Голубева. Главное в истории мифологии. Ключевые сюжеты, темы, образы, символы

    Рейтинг товара: 5 из 5
    на основе 8 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 969 ₽ вместо 979
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  • Полин Браун Эстетический интеллект. Как его развивать и использовать в бизнесе и жизни
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    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-ss39jbnfn1k/toggleWishlist":{"skuId":"862563140","productId":1781303746,"offerId":"zY71SrrgxTiJvnhpV_ALbQ","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQrNbzs7L76LMnEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIwpOy0QYQxNammwMYutiiBSD+0OsI","sign":"GCdq+D6Sv4nMYgC8WUNsKAwUJlddw0wBhmUBcrg8Zwc="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-ss39jbnfn1k/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Полин Браун Эстетический интеллект. Как его развивать и использовать в бизнесе и жизни

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  • Брианна Уист. От важных инсайтов к реальным переменам. Как мыслить и жить по-новому
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    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-4qduu6pe4x7/toggleWishlist":{"skuId":"101876609601","productId":1786997457,"offerId":"vHblqEcHcQaLSRoYB8A4vA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQrNbzs7L76LMnEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcI0dWN1AYQweTGwvsCGLrYogUg/tDrCA==","sign":"mNeX4h2nRhANPaaWIF1xleqh5G5npG3dXwNPX1cgCRc="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-4qduu6pe4x7/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Брианна Уист. От важных инсайтов к реальным переменам. Как мыслить и жить по-новому

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    С картой  Пэй
    Цена с картой Яндекс Пэй 682 ₽ вместо 689
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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
    –42 %
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Рейтинг товара: 4.9 из 5
    на основе 90 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 613 ₽ вместо 632
    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  • Турист. Новая теория праздного класса, Макканел Д.
    –1 %
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    Турист. Новая теория праздного класса, Макканел Д.

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 844 ₽ вместо 853
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  • Гэрри Шоу. Египетские мифы. От пирамид и фараонов до Анубиса и "Книги мертвых"
    –23 %
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    Гэрри Шоу. Египетские мифы. От пирамид и фараонов до Анубиса и "Книги мертвых"

    Рейтинг товара: 5 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 982 ₽ вместо 992
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Египетские мифы. 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  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
    –53 %
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Рейтинг товара: 4.9 из 5
    на основе 35 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 528 ₽ вместо 544
    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  • Управление проектами от А до Я
    –51 %
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    Управление проектами от А до Я

    Рейтинг товара: 5 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 455 ₽ вместо 469
    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  • Майкл Микалко. Рисовый штурм и еще 21 способ мыслить нестандартно
    –26 %
    ПРОМОКОД –15 %
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    Майкл Микалко. Рисовый штурм и еще 21 способ мыслить нестандартно

    Рейтинг товара: 5 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 986 ₽ вместо 996
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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
    –42 %
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Рейтинг товара: 4.7 из 5
    на основе 56 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 535 ₽ вместо 552
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  • Новая стратегия продаж. 2-е изд
    –2 %
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    Новая стратегия продаж. 2-е изд

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 2 082 ₽ вместо 2 124
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  • Шон Стивенсон. Здоровый сон. 21 шаг на пути к хорошему самочувствию. NEON Pocketbooks
    –36 %
    ПРОМОКОД –15 %
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    Шон Стивенсон. Здоровый сон. 21 шаг на пути к хорошему самочувствию. NEON Pocketbooks

    Рейтинг товара: 3.9 из 5
    на основе 7 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 344 ₽ вместо 347
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  • Культурный диалог Англии и Италии. Образы итальянского Ренессанса в английской культуре XIX-начала XX века
    –61 %
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    Культурный диалог Англии и Италии. Образы итальянского Ренессанса в английской культуре XIX-начала XX века

    С картой  Пэй
    Цена с картой Яндекс Пэй 4 363 ₽ вместо 4 453
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  • Грэхем Джейн. Письмо молодому себе. Как не упустить самое важное. 70 инсайтов от людей, вошедших в историю
    –42 %
    ПРОМОКОД –15 %
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    Грэхем Джейн. Письмо молодому себе. Как не упустить самое важное. 70 инсайтов от людей, вошедших в историю

    С картой  Пэй
    Цена с картой Яндекс Пэй 150 ₽ вместо 152
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  • Олсен MVP. Как выводить на рынок товары и услуги, которые нравятся покупателям
    –32 %
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    Олсен MVP. Как выводить на рынок товары и услуги, которые нравятся покупателям

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 524 ₽ вместо 1 539
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  • Века перемен. Тысячелетняя история великих событий, изменивших мир
    –27 %
    ПРОМОКОД –15 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-be0do75ts7s/toggleWishlist":{"skuId":"101859819758","productId":1778673460,"offerId":"Tro1iQ-gf33eXfbFOMOq7Q","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQrNbzs7L76LMnEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcItM6R0AYQ7oHGuvsCGIL9zwcg/tDrCA==","sign":"DwogmN1ozebc7fhaPK4SlTzsglvnxzOCbTItXALVC24="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-be0do75ts7s/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Века перемен. Тысячелетняя история великих событий, изменивших мир

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 710 ₽ вместо 717
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  • Райан Холидей, Стивен Хансельман. Дневник стоика. 366 вопросов к себе
    ВАМ–37 %
    ПРОМОКОД –15 %
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    Райан Холидей, Стивен Хансельман. Дневник стоика. 366 вопросов к себе

    Рейтинг товара: 5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 663 ₽ вместо 670
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  • Дэниел Гоулман. Эмоциональный интеллект. Почему он может значить больше, чем IQ. NEON Pocketbooks
    –37 %
    ПРОМОКОД –15 %
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    Дэниел Гоулман. Эмоциональный интеллект. Почему он может значить больше, чем IQ. NEON Pocketbooks

    Рейтинг товара: 4.7 из 5
    на основе 60 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 306 ₽ вместо 309
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  • Дизайн всего: Как появляются вещи, о которых мы не задумываемся
    ВАМ–40 %
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    Дизайн всего: Как появляются вещи, о которых мы не задумываемся

    Рейтинг товара: 4.8 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 555 ₽ вместо 572
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всего: Как появляются вещи, о которых мы не 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  • Модернисты и бунтари. Бэкон, Фрейд, Хокни и Лондонская школа
    –1 %
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    Модернисты и бунтари. Бэкон, Фрейд, Хокни и Лондонская школа

    Рейтинг товара: 5 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 228 ₽ вместо 1 240
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  • Мир, полный демонов: Наука - как свеча во тьме
    –2 %
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    Мир, полный демонов: Наука - как свеча во тьме

    Рейтинг товара: 4.8 из 5
    на основе 21 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 880 ₽ вместо 898
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  • Синдром самозванца. Как перестать обесценивать свои успехи и постоянно доказывать себе и другим, что ты достоин
    –19 %
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    Синдром самозванца. Как перестать обесценивать свои успехи и постоянно доказывать себе и другим, что ты достоин

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 686 ₽ вместо 693
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  • Чирилло Ф. Метод Помидора. Управление временем, вдохновением и концентрацией
    –30 %
    ПРОМОКОД –15 %
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    Чирилло Ф. Метод Помидора. Управление временем, вдохновением и концентрацией

    Рейтинг товара: 3.5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 226 ₽ вместо 228
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  • Жиры против углеводов. Книга-компас о том, как правильные жиры из продуктов «расплавляют» нездоровые жиры в организме и возвращают стройность и здоровье
    –2 %
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    Жиры против углеводов. Книга-компас о том, как правильные жиры из продуктов «расплавляют» нездоровые жиры в организме и возвращают стройность и здоровье

    Рейтинг товара: 4.7 из 5
    на основе 6 оценок
    С картой  Пэй
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    Молчанов Н. В. Человек покупающий и продающий. Как законы эволюции влияют на психологию потребителя и при чем здесь Люк Скайуокер

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  • Книга Принцип "черного ящика". Почему ошибки — основа наших достижений в спорте, бизнесе и жизни
    –1 %
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    Книга Принцип "черного ящика". Почему ошибки — основа наших достижений в спорте, бизнесе и жизни

    Рейтинг товара: 5 из 5
    на основе 10 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 706 ₽ вместо 713
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  • Бакстер-Райт, Эмма. CHANEL. История модного дома
    –27 %
    ПРОМОКОД –15 %
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    Бакстер-Райт, Эмма. CHANEL. История модного дома

    Рейтинг товара: 4.9 из 5
    на основе 43 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 968 ₽ вместо 978
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  • Клиническая эхокардиография
    –8 %
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    Клиническая эхокардиография

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 3 585 ₽ вместо 3 621
    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  • София/Кастанеда(мяг)/Отдельная реальность/
    –1 %
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    София/Кастанеда(мяг)/Отдельная реальность/

    С картой  Пэй
    Цена с картой Яндекс Пэй 321 ₽ вместо 324
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Рикардо Илли. Эстетика как код бренда. Привлекайте клиентов совершенным бизнес-продуктом
Эстетика как код бренда. Привлекайте клиентов совершенным бизнес-продуктом
У продавца: 
нет • На Маркете: 5.0
(4)
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Характеристики

Цена с картой Яндекс Пэй:3 082 ₽

Скидка: 2%
–2 %
Вместо: 3 144 ₽
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Идеи для покупок

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    Рисуем за 30 секунд любых животных Дмитриева В. Г.

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    Журнал За рулем №06,2024. Июнь

    Цена 172 ₽ вместо 195
  • Манга Магическая битва. Книга 4. Начало повиновения. Пагубный талант
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    Манга Магическая битва. Книга 4. Начало повиновения. Пагубный талант

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  • Полин Браун. Эстетический интеллект. Как его развивать и использовать в бизнесе и жизни
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    Полин Браун. Эстетический интеллект. Как его развивать и использовать в бизнесе и жизни

    Цена 940 ₽ вместо 1 269
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 528 ₽ вместо 1 120
  • Метафорические ассоциативные карты МАК «Любовь к себе», 50 карт, 16+
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    Метафорические ассоциативные карты МАК «Любовь к себе», 50 карт, 16+

    Цена 221 ₽ вместо 360
  • Майкл Микалко. Рисовый штурм и еще 21 способ мыслить нестандартно
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    Майкл Микалко. Рисовый штурм и еще 21 способ мыслить нестандартно

    Цена 986 ₽ вместо 1 334
  • Бакстер-Райт, Эмма. CHANEL. История модного дома
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    Бакстер-Райт, Эмма. CHANEL. История модного дома

    Цена 968 ₽ вместо 1 334
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    Реклама
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    Книга Одураченные случайностью. О скрытой роли шанса в бизнесе и в жизни

    Цена 930 ₽ вместо 939
  • Молчанов Н. В. Человек покупающий и продающий. Как законы эволюции влияют на психологию потребителя и при чем здесь Люк Скайуокер
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    Молчанов Н. В. Человек покупающий и продающий. Как законы эволюции влияют на психологию потребителя и при чем здесь Люк Скайуокер

    Цена 1 146 ₽ вместо 1 392
  • Манга Человек-бензопила. Кн.3. Несовершеннолетний. Бум-бум-бум. Фудзимото Т.
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    Манга Человек-бензопила. Кн.3. Несовершеннолетний. Бум-бум-бум. Фудзимото Т.

    Цена 497 ₽ вместо 1 349
  • Управление проектами от А до Я
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    Управление проектами от А до Я

    Цена 455 ₽ вместо 925
  • Аллен Карр "Лёгкий способ бросить курить"
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    Аллен Карр "Лёгкий способ бросить курить"

    Цена 424 ₽ вместо 793
  • Счастливый карман, полный денег: Формирование сознания изобилия
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    Счастливый карман, полный денег: Формирование сознания изобилия

    Цена 415 ₽ вместо 419
  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 504 ₽ вместо 1 349
  • Комбинированные летние задания за курс 1 класса. 50 занятий по русскому языку и математике. ФГОС
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    Комбинированные летние задания за курс 1 класса. 50 занятий по русскому языку и математике. ФГОС

    Цена 300 ₽ вместо 303
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 613 ₽ вместо 1 053
  • Комбинированные летние задания за курс 3 класса. 50 занятий по русскому языку и математике. ФГОС
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    Райан Холидей, Стивен Хансельман. Дневник стоика. 366 вопросов к себе

    Цена 663 ₽ вместо 1 051
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    Реклама
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  • Квест книга "Детективные дела Гарольда Флинта", 36 стр.
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    Квест книга "Детективные дела Гарольда Флинта", 36 стр.

    Цена 311 ₽ вместо 317
  • Владимир Пропп. Русский героический эпос
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    Владимир Пропп. Русский героический эпос

    Цена 884 ₽ вместо 1 334
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