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Описание

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Филип Котлер, Роланд Бергер, Нильс Бикхофф "Стратегический менеджмент по Котлеру: Лучшие приемы и методы (электронная книга)"

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Нет отзывов

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Описание

О чем
О стратегическом менеджменте. Обо всем, что вам действительно нужно знать, чтобы выжить в условиях жесткой конкуренции. Ключевые идеи каждой рассматриваемой теории проиллюстрированы многочисленными примерами из разных сфер бизнеса, как вымышленными, так и из реальной жизни.
Особенности
- Это новая книга Филипа Котлера, легендарного бизнес-гуру, автора «Библии маркетинга», чьи книги изданы тиражом более чем 3 млн экземпляров на 20 языках;
- В книге сформулирована «квинтэссенция» стратегического менеджмента;
- Вы получите всестороннее представление о процессе стратегического менеджмента, ознакомитесь с самыми важными инструментами и поймете, как они взаимодействуют друг с другом.
Для кого
Для руководителей, а также для всех, кто призван разрабатывать успешные стратегии и принимать верные решения на благо своей компании и ее сотрудников.

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Коротко о товаре

Артикул Маркета

3386890791

Издательство

Alpina Digital

Тип

цифровая книга

Автор

Котлер Ф., Бергер Р., Бикхофф Н.

Год издания

2017

Все характеристики

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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.

Все товары Alpina Digital

Где купить

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Цена с картой Яндекс Пэй:494 ₽

Скидка: 1%

–1 %

Вместо: 499 ₽

Сегодня, по электронной почте

Возврату не подлежит

Alpina Digital

Рейтинг 3.8 из 5

13отзывов

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Филип Котлер, Роланд Бергер, Нильс Бикхофф "Стратегический менеджмент по Котлеру: Лучшие приемы и методы (электронная книга)"

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Читаем с Алисой

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Наушники и Bluetooth-гарнитуры

Художественная литература

Цена с картой Яндекс Пэй:365 ₽

Вместо: ~~653~~ ₽

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Семь навыков высокоэффективных людей. Мощные инструменты развития личности. Стивен Кови / Книга по психологии

Цена с картой Яндекс Пэй:626 ₽

Вместо: ~~1 120~~ ₽

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Стрелеки Джон. Кафе на краю земли. Как перестать плыть по течению и вспомнить, зачем ты живешь

Цена с картой Яндекс Пэй:248 ₽

Вместо: ~~321~~ ₽

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Тренируй свой мозг. Японская система развития интеллекта и памяти. Продвинутая версия

Цена с картой Яндекс Пэй:442 ₽

Вместо: ~~793~~ ₽

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Правила мышления: Как найти свой путь к осознанности и счастью

Цена с картой Яндекс Пэй:567 ₽

Вместо: ~~579~~ ₽

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Книга 1984. Оруэлл Дж.

Цена с картой Яндекс Пэй:185 ₽

Вместо: ~~187~~ ₽

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Книга Зеленый свет. Макконахи М.

Цена с картой Яндекс Пэй:725 ₽

Вместо: ~~732~~ ₽

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Уоррен Баффет и анализ финансовой отчетности. Поиск компаний с устойчивым конкурентным преимуществом

Цена с картой Яндекс Пэй:1 443 ₽

Вместо: ~~1 473~~ ₽

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Стратегический менеджмент по Котлеру. Лучшие приемы и методы

Цена с картой Яндекс Пэй:776 ₽

Вместо: ~~1 238~~ ₽

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Ричард Шварц. Внутренние семейные системы. Принципы и методы подхода от основателя IFS-терапии

Цена с картой Яндекс Пэй:550 ₽

Вместо: ~~798~~ ₽

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Атлант расправил плечи. В 3 книгах. Альпина Паблишер

Цена с картой Яндекс Пэй:974 ₽

Вместо: ~~1 853~~ ₽

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Тревожные люди. Фредрик Бакман

Цена с картой Яндекс Пэй:574 ₽

Вместо: ~~1 170~~ ₽

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Университет Berkshire Hathaway

Цена с картой Яндекс Пэй:1 443 ₽

Вместо: ~~1 473~~ ₽

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Книга 1984

Цена с картой Яндекс Пэй:177 ₽

Вместо: ~~179~~ ₽

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Управление талантами: Руководство по выращиванию сильной команды

Цена с картой Яндекс Пэй:626 ₽

Вместо: ~~1 050~~ ₽

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Жесткий тайм-менеджмент. Возьмите свою жизнь под контроль

Цена с картой Яндекс Пэй:617 ₽

Вместо: ~~925~~ ₽

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Канеман Д. Думай медленно. Решай быстро. Думай и Решай

Цена с картой Яндекс Пэй:1 455 ₽

Вместо: ~~1 470~~ ₽

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Описание

Филип Котлер, Роланд Бергер, Нильс Бикхофф "Стратегический менеджмент по Котлеру: Лучшие приемы и методы (электронная книга)"

Описание

Коротко о товаре

Где купить

Цена с картой Яндекс Пэй:494 ₽

Цена с картой Яндекс Пэй:494 ₽

Читаем с Алисой

Рекомендуем

Цена с картой Яндекс Пэй:365 ₽

Цена с картой Яндекс Пэй:626 ₽

Цена с картой Яндекс Пэй:248 ₽

Цена с картой Яндекс Пэй:442 ₽

Цена с картой Яндекс Пэй:567 ₽

Цена с картой Яндекс Пэй:185 ₽

Цена с картой Яндекс Пэй:725 ₽

Цена с картой Яндекс Пэй:1 443 ₽

Цена с картой Яндекс Пэй:776 ₽

Цена с картой Яндекс Пэй:550 ₽

Цена с картой Яндекс Пэй:974 ₽

Цена с картой Яндекс Пэй:574 ₽

Цена с картой Яндекс Пэй:1 443 ₽

Цена с картой Яндекс Пэй:177 ₽

Цена с картой Яндекс Пэй:626 ₽

Цена с картой Яндекс Пэй:617 ₽

Цена с картой Яндекс Пэй:1 455 ₽

Описание

Филип Котлер, Роланд Бергер, Нильс Бикхофф "Стратегический менеджмент по Котлеру: Лучшие приемы и методы (электронная книга)"

Описание

Коротко о товаре

Где купить

Цена с картой Яндекс Пэй:494 ₽

Цена с картой Яндекс Пэй:494 ₽

Читаем с Алисой

Рекомендуем

Цена с картой Яндекс Пэй:365 ₽

Цена с картой Яндекс Пэй:626 ₽

Цена с картой Яндекс Пэй:248 ₽

Цена с картой Яндекс Пэй:442 ₽

Цена с картой Яндекс Пэй:567 ₽

Цена с картой Яндекс Пэй:185 ₽

Цена с картой Яндекс Пэй:725 ₽

Цена с картой Яндекс Пэй:1 443 ₽

Цена с картой Яндекс Пэй:776 ₽

Цена с картой Яндекс Пэй:550 ₽

Цена с картой Яндекс Пэй:974 ₽

Цена с картой Яндекс Пэй:574 ₽

Цена с картой Яндекс Пэй:1 443 ₽

Цена с картой Яндекс Пэй:177 ₽

Цена с картой Яндекс Пэй:626 ₽

Цена с картой Яндекс Пэй:617 ₽

Цена с картой Яндекс Пэй:1 455 ₽

Цена с картой Яндекс Пэй:494 ₽

Цена с картой Яндекс Пэй:494 ₽

Цена с картой Яндекс Пэй:365 ₽

Цена с картой Яндекс Пэй:626 ₽

Цена с картой Яндекс Пэй:248 ₽

Цена с картой Яндекс Пэй:442 ₽

Цена с картой Яндекс Пэй:567 ₽

Цена с картой Яндекс Пэй:185 ₽

Цена с картой Яндекс Пэй:725 ₽

Цена с картой Яндекс Пэй:1 443 ₽

Цена с картой Яндекс Пэй:776 ₽

Цена с картой Яндекс Пэй:550 ₽

Цена с картой Яндекс Пэй:974 ₽

Цена с картой Яндекс Пэй:574 ₽

Цена с картой Яндекс Пэй:1 443 ₽

Цена с картой Яндекс Пэй:177 ₽

Цена с картой Яндекс Пэй:626 ₽

Цена с картой Яндекс Пэй:617 ₽

Цена с картой Яндекс Пэй:1 455 ₽