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Описание

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Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

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Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут? 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4.9
(60)
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Описание

О чем

Стив Бланк, гуру стартап-движения, говорит, что главное для начинающего предпринимателя - это "выйти из офиса", то есть начать напрямую узнавать у клиентов, что им нужно. Однако получите ли вы действительно важную информацию, зависит от того, какие вопросы вы будете задавать. Кстати, самый популярный вопрос - "Нравится ли вам наша идея или продукт"? - неверен. Это все равно что спрашивать маму, по душе ли ей ваша идея: она любит вас и в любом случае похвалит, не желая расстраивать. Так же поступают и 99% клиентов. В общем, чтобы быть успешным предпринимателем, надо знать, как и что именно спрашивать, и по книге Роба Фитцпатрика вы научитесь это делать!
Автор поможет вам понять, когда ответ дается из вежливости и не несет никакой ценности, подскажет, в каком направлении следует развивать беседу, какие уточняющие вопросы задавать, как избегать социально желаемых ответов, как понять, что в продукте хорошо или плохо, нужен ли он рынку, как его правильно позиционировать - и все это со множеством реальных примеров.
Перед вами краткое, полезное и написанное с хорошим юмором практическое руководство по эффективному общению предпринимателя с клиентами. Оно поможет вам сэкономить время, деньги и нервы.

Цитата

"Я технарь, а не продавец. Все книги, посвященные искусству продаж, которые мне довелось читать, были написаны теми и для тех, кто уже достаточно хорошо освоил работу с людьми. Они знакомы с негласными правилами общения. Мне же пришлось осваивать их с превеликим трудом, буквально с нуля. Вы наверняка слышали эту фразу: “Вы мне не звоните, я сам вам позвоню”? Мне ее тоже говорили (и я верил этим словам). Благодаря бесценной помощи коллег и наставников я наконец научился понимать, что к чему, и смог заключить сделки с такими компаниями, как Sony и MTV. Но я узнал и о том, какая глубокая пропасть лежит между цифрами в учебниках и в выписках с банковских счетов."

Зачем читать

• Научитесь общаться с клиентами так, чтобы получать от них максимально актуальную информацию о своей бизнес-идее или товаре.
• Изучите множество примеров правильных и неправильных вопросов, с которыми стоит или не стоит заходить к клиентам.
• Узнайте, как правильно интерпретировать ответы клиентов и какие встречные вопросы нужно задать для прояснения их потребностей.

Для кого

Для предпринимателей, стартаперов, менторов, продавцов, студентов экономических вузов.
Читать далее
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Коротко о товаре

Артикул Маркета
4229465896
Издательство
ISBN
978-5-9614-3045-5
Серия
Альпина.Бизнес
Автор
Фитцпатрик Р.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Alpina Digital
Alpina Digital

Где купить

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Цена с картой Яндекс Пэй:403 ₽

Скидка вам: 38%
ВАМ–38 %
Вместо: 415 ₽653 ₽
  • Завтра, курьер Маркета • 249 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:814 ₽

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Фитцпатрик Р. "Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?"
Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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Цена с картой Яндекс Пэй:403 ₽

Скидка: 38%
–38 %
Вместо: 415 ₽653 ₽
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4.9
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У продавца:60 оценок·17 отзывов
У всех продавцов:92 оценки·26 отзывов
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user avatar
3 месяца назад • РОМАН ПРОКУРОНОВ • Куплен на Маркете
Комментарий: Для тех кто не читал - прочитать стоит. В целом суть всей книги можно описать в словах "если ты будешь спрашивать близких как им твоя идея, они скажут что "это гениально" просто что бы не расстраивать тебя. " - все остальное про то как правильно сформулировать свой вопрос что бы тебя не "пожалели".
user avatar
Год назад • Константин Б. • Куплен на Маркете
Достоинства: Действительно полезная книга для маркетологов, для владельцев бизнеса, начинающих стартаперов. Очевидные вещи собраны воедино и логично. По сути, набор решений, как вести переговоры, как общаться с клиентом/заказчиком/спонсором/партнером.
user avatar
10 месяцев назад • Слава С • Куплен на Маркете
Достоинства: Качество науличшие, отпечатано прекрасно
Недостатки: нет
Комментарий: Советую эту книгу кто хоть как то связан с менеджментом/продажами, эта книга перевернет мир большинства людей которые работаю в данной сфере деятельности
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 1 079 ₽ вместо 1 853
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

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    Золотые правила продаж. 75 техник успешных холодных звонков, убедительных презентаций и коммерческих предложений, от которых невозможно отказаться

    Цена 2 043 ₽ вместо 2 064
  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 748 ₽ вместо 756
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    Иляшенко, Щеглова. Комбинированные летние задания за курс 3 класса. ФГОС (МТО-инфо)

    Цена 254 ₽ вместо 295
  • Реклама
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  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

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    Бауэр М. "Курс на лидерство"

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    Тревожные люди. Фредрик Бакман

    Цена 574 ₽ вместо 1 170
  • Дюна
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    Дюна

    Цена 375 ₽ вместо 541
  • Комбинированные летние задания за курс 1 класса. 50 занятий по русскому языку и математике. ФГОС
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    Комбинированные летние задания за курс 1 класса. 50 занятий по русскому языку и математике. ФГОС

    Цена 300 ₽ вместо 303
  • Кахелин Д. "Светлая книга: Ученик паладина"
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    Кахелин Д. "Светлая книга: Ученик паладина"

    Цена 468 ₽ вместо 473
  • Это прорыв! 100 уроков бизнес-инноваций (Бидвелл Д.)
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    Это прорыв! 100 уроков бизнес-инноваций (Бидвелл Д.)

    Цена 994 ₽ вместо 1 014
  • Метод волка с Уолл-стрит: Откровения лучшего продавца в мире
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    Метод волка с Уолл-стрит: Откровения лучшего продавца в мире

    Цена 2 887 ₽ вместо 2 916
  • Матесон Р. "Книга Куда приводят мечты. Матесон Р."
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    Матесон Р. "Книга Куда приводят мечты. Матесон Р."

    Цена 200 ₽ вместо 202
  • Жванецкий М. М. Куда ведут наши следы
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    Жванецкий М. М. Куда ведут наши следы

    Цена 860 ₽ вместо 1 008
  • Руки света. Барбара Бреннан
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    Руки света. Барбара Бреннан

    Цена 2 030 ₽ вместо 4 985
  • Реклама
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  • Тайная опора: привязанность в жизни ребенка
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    Тайная опора: привязанность в жизни ребенка

    Цена 424 ₽ вместо 428
  • Длинные нарды (Чеботарев)
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    Длинные нарды (Чеботарев)

    Цена 1 190 ₽ вместо 1 513
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