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Описание

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Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

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Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут? 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Описание

О чем

Стив Бланк, гуру стартап-движения, говорит, что главное для начинающего предпринимателя - это "выйти из офиса", то есть начать напрямую узнавать у клиентов, что им нужно. Однако получите ли вы действительно важную информацию, зависит от того, какие вопросы вы будете задавать. Кстати, самый популярный вопрос - "Нравится ли вам наша идея или продукт"? - неверен. Это все равно что спрашивать маму, по душе ли ей ваша идея: она любит вас и в любом случае похвалит, не желая расстраивать. Так же поступают и 99% клиентов. В общем, чтобы быть успешным предпринимателем, надо знать, как и что именно спрашивать, и по книге Роба Фитцпатрика вы научитесь это делать!
Автор поможет вам понять, когда ответ дается из вежливости и не несет никакой ценности, подскажет, в каком направлении следует развивать беседу, какие уточняющие вопросы задавать, как избегать социально желаемых ответов, как понять, что в продукте хорошо или плохо, нужен ли он рынку, как его правильно позиционировать - и все это со множеством реальных примеров.
Перед вами краткое, полезное и написанное с хорошим юмором практическое руководство по эффективному общению предпринимателя с клиентами. Оно поможет вам сэкономить время, деньги и нервы.

Цитата

"Я технарь, а не продавец. Все книги, посвященные искусству продаж, которые мне довелось читать, были написаны теми и для тех, кто уже достаточно хорошо освоил работу с людьми. Они знакомы с негласными правилами общения. Мне же пришлось осваивать их с превеликим трудом, буквально с нуля. Вы наверняка слышали эту фразу: “Вы мне не звоните, я сам вам позвоню”? Мне ее тоже говорили (и я верил этим словам). Благодаря бесценной помощи коллег и наставников я наконец научился понимать, что к чему, и смог заключить сделки с такими компаниями, как Sony и MTV. Но я узнал и о том, какая глубокая пропасть лежит между цифрами в учебниках и в выписках с банковских счетов."

Зачем читать

• Научитесь общаться с клиентами так, чтобы получать от них максимально актуальную информацию о своей бизнес-идее или товаре.
• Изучите множество примеров правильных и неправильных вопросов, с которыми стоит или не стоит заходить к клиентам.
• Узнайте, как правильно интерпретировать ответы клиентов и какие встречные вопросы нужно задать для прояснения их потребностей.

Для кого

Для предпринимателей, стартаперов, менторов, продавцов, студентов экономических вузов.
Читать далее
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Коротко о товаре

Артикул Маркета
4229465896
Издательство
ISBN
978-5-9614-3045-5
Серия
Альпина.Бизнес
Автор
Фитцпатрик Р.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Alpina Digital
Alpina Digital

Где купить

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Цена с картой Яндекс Пэй:383 ₽

Скидка вам: 41%
ВАМ–41 %
Вместо: 391 ₽653 ₽
  • Завтра, курьер Маркета • 249 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:699 ₽

Скидка: 24%
–24 %
Вместо: 713 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽

Цена с картой Яндекс Пэй:752 ₽

Скидка: 70%
–70 %
Вместо: 760 ₽
  • 17 мая, курьер Маркета • 99 ₽
  • 17 мая, в пункт выдачи • 0 ₽
Юмаркет
Рейтинг 4.9 из 5
17Котзывов
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Фитцпатрик Р. "Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?"
Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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Достоинства: Качество науличшие, отпечатано прекрасноНедостатки: нетКомментарий: Советую эту книгу кто хоть как то связан с менеджментом/продажами, эта книга перевернет мир большинства людей которые работаю в да...
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6 декабря 2023 • WriterEvgen
Достоинства: Затрагивает важнейшие темы. Учит разговаривать, и получать от этого результат.Комментарий: Почти всю разрисовал заметками. Книга крутая для начинающего маркетолога.
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14 января • girnal
Комментарий: Книга Котора была прочитана на одном дыхании и было очень жалко когда я ее пропитала. Выводы сделаны, они применимы в практике!
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21 ноября 2023 • Михаил Наместников
Достоинства: Упакована хорошо, все качественно
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15 февраля • Имя скрыто
Достоинства: хорошая книга
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2 июня 2023 • Имя скрыто
Достоинства: Хорошее издательство, отличная печать, доступная ценаНедостатки: Не заметил
user avatar
21 февраля 2023 • Игорь Шишикин
Достоинства: Достойная и полезная книга, в хорошей, качественной обложкеНедостатки: Нет
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  • Дощинский Р. А. и др. ЕГЭ-2024. Русский язык. Типовые экзаменационные варианты. 36 вариантов. ЕГЭ. ФИПИ - школе
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  • Реклама
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  • Хватит быть славным парнем! Как добиться желаемого в любви, работе и жизни
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    Хватит быть славным парнем! Как добиться желаемого в любви, работе и жизни

    Цена 396 ₽ вместо 653
  • Ремарк Э. М. Жизнь взаймы, или У неба любимчиков нет. Зарубежная классика
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    Цена 1 136 ₽ вместо 1 160
  • Бизнес-книга «Инструкция номер ноль: Дал задачу и забыл. Взял задачу – дальше сам!» без автографов авторов
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    Бизнес-книга «Инструкция номер ноль: Дал задачу и забыл. Взял задачу – дальше сам!» без автографов авторов

    Цена 142 ₽ вместо 299
  • Даниил Туленков. У вас нет других нас. Шторм Z. Военная проза ХХI века
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    Даниил Туленков. У вас нет других нас. Шторм Z. Военная проза ХХI века

    Цена 1 013 ₽
  • Иванов А. "Как придумать идею, если вы не Огилви"
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    Иванов А. "Как придумать идею, если вы не Огилви"

    Цена 1 019 ₽ вместо 1 029
  • Мольц Б. "Бизнес: Restart"
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    Мольц Б. "Бизнес: Restart"

    Цена 407 ₽ вместо 411
  • 48 законов власти. Грин Р. рипол Классик
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    48 законов власти. Грин Р. рипол Классик

    Цена 903 ₽ вместо 921
  • Управление жизненным циклом компании: Как организации растут, развиваются и умирают и что с этим делать
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    Управление жизненным циклом компании: Как организации растут, развиваются и умирают и что с этим делать

    Цена 838 ₽ вместо 1 363
  • "Трансформация бизнес-модели"
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    "Трансформация бизнес-модели"

    Цена 379 ₽ вместо 607
  • Харизма: Как влиять, убеждать и вдохновлять + Покет-серия
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    Харизма: Как влиять, убеждать и вдохновлять + Покет-серия

    Цена 363 ₽ вместо 520
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  • Договориться можно обо всем! Как добиваться максимума в любых переговорах
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    Договориться можно обо всем! Как добиваться максимума в любых переговорах

    Цена 580 ₽ вместо 986
  • Бизнес-модели. 55 лучших шаблонов
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    Бизнес-модели. 55 лучших шаблонов

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