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Описание

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Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

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Описание

О чем

Стив Бланк, гуру стартап-движения, говорит, что главное для начинающего предпринимателя - это "выйти из офиса", то есть начать напрямую узнавать у клиентов, что им нужно. Однако получите ли вы действительно важную информацию, зависит от того, какие вопросы вы будете задавать. Кстати, самый популярный вопрос - "Нравится ли вам наша идея или продукт"? - неверен. Это все равно что спрашивать маму, по душе ли ей ваша идея: она любит вас и в любом случае похвалит, не желая расстраивать. Так же поступают и 99% клиентов. В общем, чтобы быть успешным предпринимателем, надо знать, как и что именно спрашивать, и по книге Роба Фитцпатрика вы научитесь это делать!
Автор поможет вам понять, когда ответ дается из вежливости и не несет никакой ценности, подскажет, в каком направлении следует развивать беседу, какие уточняющие вопросы задавать, как избегать социально желаемых ответов, как понять, что в продукте хорошо или плохо, нужен ли он рынку, как его правильно позиционировать - и все это со множеством реальных примеров.
Перед вами краткое, полезное и написанное с хорошим юмором практическое руководство по эффективному общению предпринимателя с клиентами. Оно поможет вам сэкономить время, деньги и нервы.

Цитата

"Я технарь, а не продавец. Все книги, посвященные искусству продаж, которые мне довелось читать, были написаны теми и для тех, кто уже достаточно хорошо освоил работу с людьми. Они знакомы с негласными правилами общения. Мне же пришлось осваивать их с превеликим трудом, буквально с нуля. Вы наверняка слышали эту фразу: “Вы мне не звоните, я сам вам позвоню”? Мне ее тоже говорили (и я верил этим словам). Благодаря бесценной помощи коллег и наставников я наконец научился понимать, что к чему, и смог заключить сделки с такими компаниями, как Sony и MTV. Но я узнал и о том, какая глубокая пропасть лежит между цифрами в учебниках и в выписках с банковских счетов."

Зачем читать

• Научитесь общаться с клиентами так, чтобы получать от них максимально актуальную информацию о своей бизнес-идее или товаре.
• Изучите множество примеров правильных и неправильных вопросов, с которыми стоит или не стоит заходить к клиентам.
• Узнайте, как правильно интерпретировать ответы клиентов и какие встречные вопросы нужно задать для прояснения их потребностей.

Для кого

Для предпринимателей, стартаперов, менторов, продавцов, студентов экономических вузов.
Читать далее
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Коротко о товаре

Артикул Маркета
4229465896
Издательство
ISBN
978-5-9614-3045-5
Серия
Альпина.Бизнес
Автор
Фитцпатрик Р.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Alpina Digital
Alpina Digital

Где купить

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Цена с картой Яндекс Пэй:384 ₽

Скидка: 41%
–41 %
Вместо: 392 ₽653 ₽
  • Завтра, курьер Маркета • 249 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:699 ₽

Скидка: 24%
–24 %
Вместо: 713 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
Иглика-Пресс
Рейтинг 5 из 5
971отзыв

Цена с картой Яндекс Пэй:814 ₽

Скидка: 2%
–2 %
Вместо: 830 ₽
  • 28 мая, курьер Маркета • 99 ₽
  • 28 мая, в пункт выдачи • 0 ₽
COMBOOK
Рейтинг 4.9 из 5
3Котзывов
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Фитцпатрик Р. "Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?"
Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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21 февраля 2023 • Игорь Шишикин
Достоинства: Достойная и полезная книга, в хорошей, качественной обложкеНедостатки: Нет
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Очевидные вещи собраны воедино и логично. 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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 549 ₽ вместо 1 120
  • Матесон Р. "Книга Куда приводят мечты. Матесон Р."
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    Матесон Р. "Книга Куда приводят мечты. Матесон Р."

    Цена 242 ₽ вместо 244
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 974 ₽ вместо 1 853
  • Книга Компромисс
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    Книга Компромисс

    Цена 242 ₽ вместо 244
  • Дюна
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    Дюна

    Цена 375 ₽ вместо 541
  • Как создать продукт, который купят. Метод Lean Customer Development
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    Как создать продукт, который купят. Метод Lean Customer Development

    Цена 658 ₽ вместо 1 050
  • Ричард Матесон. Куда приводят мечты
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    Ричард Матесон. Куда приводят мечты

    Цена 638 ₽ вместо 650
  • Реклама
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  • Роджер Бест. Маркетинг от потребителя (новинка)
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    Роджер Бест. Маркетинг от потребителя (новинка)

    Цена 3 179 ₽ вместо 3 829
  • Марти Каган. Вдохновленные. Все, что нужно знать продакт-менеджеру
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    Марти Каган. Вдохновленные. Все, что нужно знать продакт-менеджеру

    Цена 1 040 ₽ вместо 1 334
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    Бауэр М. "Курс на лидерство"

    Цена 349 ₽ вместо 353
  • Это прорыв 100 уроков бизнес инноваций Книга Бидуэлл Джеймс 12+
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    Это прорыв 100 уроков бизнес инноваций Книга Бидуэлл Джеймс 12+

    Цена 867 ₽ вместо 994
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 574 ₽ вместо 1 170
  • Книга 1984
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    Книга 1984

    Цена 177 ₽ вместо 179
  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 733 ₽ вместо 740
  • Атлас География 9 класс. (Традиционный комплект) (РГО). Новый ФП (Просвещение) 2024 г.
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    Атлас География 9 класс. (Традиционный комплект) (РГО). Новый ФП (Просвещение) 2024 г.

    Цена 389 ₽ вместо 476
  • Мольц Б. "Бизнес: Restart"
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    Мольц Б. "Бизнес: Restart"

    Цена 422 ₽ вместо 426
  • "Тайная опора: привязанность в жизни ребенка"Петрановская Л. В.
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    "Тайная опора: привязанность в жизни ребенка"Петрановская Л. В.

    Цена 420 ₽ вместо 680
  • Роулинг Дж. К. "Гарри Поттер и философский камень. Иллюстрированное издание"
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    Роулинг Дж. К. "Гарри Поттер и философский камень. Иллюстрированное издание"

    Цена 2 276 ₽ вместо 2 500
  • Манга Naruto. Наруто Книга 1. Наруто Удзумаки
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    Манга Naruto. Наруто Книга 1. Наруто Удзумаки

    Цена 1 226 ₽ вместо 1 250
  • Реклама
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  • Журнал За рулем №05,2024. Май
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    Журнал За рулем №05,2024. Май

    Цена 172 ₽ вместо 195
  • Фудзимото Т. Человек-бензопила. Книга 1. Пес и бензопила. Бензопила против нетопыря. Графические романы
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    Фудзимото Т. Человек-бензопила. Книга 1. Пес и бензопила. Бензопила против нетопыря. Графические романы

    Цена 1 358 ₽ вместо 1 372
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