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Описание

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Гарри Беквит "Продавая незримое: Руководство по современному маркетингу услуг (электронная книга)"

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Нет отзывов
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Описание

О чем
Об одной из наиболее сложных сфер деятельности — о маркетинге услуг. На практических примерах работы как крупных компаний, таких как Federal Express и Citicorp, так и небольших частных предприятий, книга рассказывает о том, как продавать, стимулировать сбыт и увеличивать число продаж товара, который нельзя услышать, увидеть или потрогать.
Особенности
- Книга основана на двадцатипятилетнем опыте работы автора с тысячами профессиональных бизнесменов.
- Она лаконична, увлекательна и содержит сотни практичных и легких для реализации приемов и стратегий.
- Это инструкция к тому, как мыслить, чтобы добиваться впечатляющих успехов.
Для кого
Для всех специалистов, занимающихся маркетингом: и для тех 80%, кто не производит товары, и для оставшихся 20%, которые их производят.
Читать далее
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Коротко о товаре

Артикул Маркета
3386890440
Издательство
Тип
цифровая книга
Автор
Беквит Г.
Год издания
2016
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Alpina Digital
Alpina Digital

Где купить

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Цена с картой Яндекс Пэй:346 ₽

Скидка: 31%
–31 %
Вместо: 349 ₽499 ₽
  • Сегодня, по электронной почте
Возврату не подлежит
Alpina Digital
Рейтинг 3.8 из 5
13отзывов
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Он начинается с понимания отличительных особенностей услуги - ее невидимости и неосязаемости - и особенностей потенциальных потребителей и пользователей этой услуги: их страха, нехватки времени, зачастую нелогичных путей, которыми они приходят к принятию решения, важнейших стимулов и потребностей, определяющих их поведение». \u003Cbr /\u003EГарри Беквит \u003Cbr /\u003E\u003Cbr /\u003EО чем книга «Продавая незримое: Руководство по современному маркетингу услуг»\u003Cbr /\u003E\u003Cbr /\u003EОб одной из наиболее сложных сфер деятельности - о маркетинге услуг. На практических примерах работы как крупных компаний, таких как Federal Express и Citicorp, так и небольших частных предприятий, книга рассказывает о том, как продавать, стимулировать сбыт и увеличивать число продаж товара, который нельзя услышать, увидеть или потрогать. \u003Cbr /\u003E\u003Cbr /\u003EПочему книга «Продавая незримое» достойна прочтения\u003Cbr /\u003E\u003Cbr /\u003EКнига основана на двадцатипятилетнем опыте работы автора с тысячами профессиональных бизнесменов.\u003Cbr /\u003E Она лаконична, увлекательна и содержит сотни практичных и легких для реализации приемов и стратегий.\u003Cbr /\u003E Это инструкция к тому, как мыслить, чтобы добиваться впечатляющих успехов.\u003Cbr /\u003E\u003Cbr /\u003EДля кого эта книга\u003Cbr /\u003E\u003Cbr /\u003EДля всех специалистов, занимающихся маркетингом: и для тех 80%, кто не производит товары, и для оставшихся 20%, которые их производят. \u003Cbr /\u003E\u003Cbr /\u003EКто автор\u003Cbr /\u003E\u003Cbr /\u003EГарри Беквит - основатель компании Beckwith Advertising and Marketing, работал с четырьмя из 100 лучших американских предприятий сферы услуг, девятью фирмами, входящими в рейтинг 500 наиболее успешных компаний журнала Fortune. В прошлом творческий руководитель одного из наиболее уважаемых рекламных агентств Америки, обладатель премии Effie Американской ассоциации маркетинга.","modelName":{"raw":"Продавая незримое: Руководство по современному маркетингу услуг"},"pictures":[{"entity":"picture","original":{"containerWidth":532,"containerHeight":756,"url":"//avatars.mds.yandex.net/get-mpic/5217165/img_id8290878247988080491.jpeg/orig","width":532,"height":756},"thumbnails":[{"containerWidth":50,"containerHeight":50,"url":"//avatars.mds.yandex.net/get-mpic/5217165/img_id8290878247988080491.jpeg/1hq","width":50,"height":50},{"containerWidth":100,"containerHeight":100,"url":"//avatars.mds.yandex.net/get-mpic/5217165/img_id8290878247988080491.jpeg/2hq","width":100,"height":100},{"containerWidth":75,"containerHeight":75,"url":"//avatars.mds.yandex.net/get-mpic/5217165/img_id8290878247988080491.jpeg/3hq","width":75,"height":75},{"containerWidth":150,"containerHeight":150,"url":"//avatars.mds.yandex.net/get-mpic/5217165/img_id8290878247988080491.jpeg/4hq","width":150,"height":150},{"containerWidth":200,"containerHeight":200,"url":"//avatars.mds.yandex.net/get-mpic/5217165/img_id8290878247988080491.jpeg/5hq","width":200,"height":200},{"containerWidth":250,"containerHeight":250,"url":"//avatars.mds.yandex.net/get-mpic/5217165/img_id8290878247988080491.jpeg/6hq","width":250,"height":250},{"containerWidth":120,"containerHeight":120,"url":"//avatars.mds.yandex.net/get-mpic/5217165/img_id8290878247988080491.jpeg/7hq","width":120,"height":120},{"containerWidth":240,"containerHeight":240,"url":"//avatars.mds.yandex.net/get-mpic/5217165/img_id8290878247988080491.jpeg/8hq","width":240,"height":240},{"containerWidth":500,"containerHeight":500,"url":"//avatars.mds.yandex.net/get-mpic/5217165/img_id8290878247988080491.jpeg/9hq","width":500,"height":500},{"containerWidth":166,"containerHeight":124,"url":"//avatars.mds.yandex.net/get-mpic/5217165/img_id8290878247988080491.jpeg/x124_trim","width":166,"height":124},{"containerWidth":248,"containerHeight":166,"url":"//avatars.mds.yandex.net/get-mpic/5217165/img_id8290878247988080491.jpeg/x166_trim","width":248,"height":166},{"containerWidth":332,"containerHeight":248,"url":"//avatars.mds.yandex.net/get-mpic/5217165/img_id8290878247988080491.jpeg/x248_trim","width":332,"height":248},{"containerWidth":496,"containerHeight":332,"url":"//avatars.mds.yandex.net/get-mpic/5217165/img_id8290878247988080491.jpeg/x332_trim","width":496,"height":332}]}],"rating":0,"preciseRating":0,"reasonsToBuy":[],"titles":{"raw":"Беквит Г. \"Продавая незримое: Руководство по современному маркетингу услуг\"","highlighted":[{"value":"Беквит Г. \"Продавая незримое: Руководство по современному маркетингу услуг\""}]},"titlesWithoutVendor":{"raw":"","highlighted":[]},"slug":"bekvit-g-prodavaia-nezrimoe-rukovodstvo-po-sovremennomu-marketingu-uslug","warnings":{"common":[{"type":"age_12","value":{"full":"Возрастное ограничение 12+","short":"Возрастное ограничение 12+"}},{"type":"appearance","value":{"full":"Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.","short":"Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете."}}],"specification":[]},"filters":[{"id":"7893318","type":"enum","name":"Издательство","xslname":"vendor","subType":"","originalSubType":"","kind":1,"isGuruLight":true,"position":1,"noffers":0,"valuesCount":1,"precision":0,"unit":"","values":[{"id":"18191670","initialFound":1,"popularity":1,"found":1,"value":"Alpina Digital","ranges":"","max":0,"min":0,"initialMax":0,"initialMin":0,"vendor":{"id":"18191670","name":"Alpina Digital"},"group":"","code":"","unit":""}],"valuesGroups":[{"type":"all","valuesIds":["18191670"]}],"defaultUnit":"","units":[]},{"id":"27142411","type":"enum","name":"Язык издания","xslname":"language_gl","subType":"","originalSubType":"","kind":1,"isGuruLight":true,"position":2,"noffers":0,"valuesCount":1,"precision":0,"unit":"","values":[{"id":"28729004","initialFound":1,"popularity":1,"found":1,"value":"русский","ranges":"","max":0,"min":0,"initialMax":0,"initialMin":0,"group":"","code":"","unit":""}],"valuesGroups":[{"type":"all","valuesIds":["28729004"]}],"defaultUnit":"","units":[]},{"id":"30785750","type":"enum","name":"Носитель","xslname":"disk_gl","subType":"","originalSubType":"","kind":1,"isGuruLight":true,"position":5,"noffers":0,"valuesCount":1,"precision":0,"unit":"","values":[{"id":"37418290","initialFound":1,"popularity":1,"found":1,"value":"цифровой файл","ranges":"","max":0,"min":0,"initialMax":0,"initialMin":0,"group":"","code":"","unit":""}],"valuesGroups":[{"type":"all","valuesIds":["37418290"]}],"defaultUnit":"","units":[]}],"video":[],"isFashion":false,"opinions":0,"isAdult":false,"persRatingId":"1792581837"}},"relevanceInfo":{}}}
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Беквит Г. "Продавая незримое: Руководство по современному маркетингу услуг"
Гарри Беквит "Продавая незримое: Руководство по современному маркетингу услуг (электронная книга)"
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    Книга Альпина Паблишер Продавая незримое. Руководство по современному маркетингу услуг 0+. 2022 год, Беквит Г.

    Цена 1 060 ₽ вместо 3 570
  • Продавая незримое. Руководство по современному маркетингу услуг
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    Продавая незримое. Руководство по современному маркетингу услуг

    Цена 557 ₽ вместо 863
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 558 ₽ вместо 920
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 619 ₽ вместо 1 053
  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

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    Практикум по консультированию. Арт-решения

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  • Семь навыков высокоэффективных людей. Мощные инструменты развития личности. Стивен Кови / Книга по психологии
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    Цена 391 ₽ вместо 399
  • Реклама
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  • Канеман Д. Думай медленно. Решай быстро. Думай и Решай
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    Канеман Д. Думай медленно. Решай быстро. Думай и Решай

    Цена 1 455 ₽ вместо 1 470
  • Критика - это критики. Версия 2.0. Чупринин С. И. Время
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    Критика - это критики. Версия 2.0. Чупринин С. И. Время

    Цена 393 ₽ вместо 522
  • Свободен! Как вырваться из ментальной тюрьмы
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    Свободен! Как вырваться из ментальной тюрьмы

    Цена 817 ₽ вместо 833
  • Продавая незримое. Руководство по современному маркетингу услуг
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    Продавая незримое. Руководство по современному маркетингу услуг

    Цена 2 154 ₽ вместо 2 176
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    Основы маркетинга

    Цена 3 403 ₽ вместо 3 473
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    Правила мышления: Как найти свой путь к осознанности и счастью

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  • Сказать жизни "ДА!": психолог в концлагере / Психология / Философия
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