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Экономика впечатлений: Как превратить покупку в захватывающее действие

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5.0

(11)

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Описание

Экономика впечатлений Как превратить покупку в захватывающее действие В настоящее время зарождается новая экономика - экономика впечатлений, ориентированная на ощущения потребителя. В ее контексте авторы советуют отказаться от традиционных отношений между компанией и клиентами, вместо этого компания должна стать режиссером впечатлений, а клиенты - зрителями или гостями. В книге рассматриваются принципы успешной постановки впечатлений, а также театральные приемы, которые может использовать компания. Эта книга написана для тех, кто ищет новые пути и стремится повысить потребительскую ценность своего предложения. С ее помощью вы обретете инструменты и методы, необходимые для постановки захватывающих впечатлений и выполнения удивительных трансформаций для ваших настоящих и будущих клиентов.

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Коротко о товаре

Артикул Маркета

4229464525

Издательство

Альпина PRO

ISBN

978-5-6042879-7-2

Переводчик

Ливинская Н., Борисов Е.

Год издания

2019, 2020, 2024

Все характеристики

Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.

Все товары Альпина PRO

Где купить

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Цена с картой Яндекс Пэй:669 ₽

Скидка вам: 43%

ВАМ–43 %

Вместо: 690 ₽~~1 175~~ ₽

5 июня, курьер Маркета • 99 ₽
5 июня, в пункт выдачи • 0 ₽

Альпина книги

Рейтинг 5 из 5

7Котзывов

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Цена с картой Яндекс Пэй:3 136 ₽

Скидка: 1%

–1 %

Вместо: 3 168 ₽

8 июня, курьер Маркета • 0 ₽
8 июня, в пункт выдачи • 0 ₽

BookMaster

Рейтинг 4.8 из 5

894отзыва

Цена с картой Яндекс Пэй:1 414 ₽

Скидка: 2%

–2 %

Вместо: 1 442 ₽

7 июня, курьер Маркета • 99 ₽
7 июня, в пункт выдачи • 0 ₽

COMBOOK

Рейтинг 4.9 из 5

3Котзывов

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Экономика впечатлений: Как превратить покупку в захватывающее действие

5.0

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Вчера • Екатерина Ф. • Куплен на Маркете

Достоинства: Книга пришла отлично упакована, в пленке и картонке. Без повреждений. Бумага мелованная, белоснежная. Пока не читала, купила по рекомендации. Цена была ниже, чем в других местах.
Недостатки: Не обнаружено, страницы хорошо пропечатаны
Комментарий: к покупке рекомендую. В Яндексе периодически бывают промокоды на разные категории товаров, очень пригождаются.Благодарю

3 дня назад • SERGEY P. • Куплен на Маркете

Достоинства: Хороший твердый переплет. Видный шрифт. Качественная книга.
Недостатки: Пока не обнаружил. Минус, если только, в том что маркая.
Комментарий: Купил по рекомендации авторитетного человека.

3 дня назад • Яна Золотарева • Куплен на Маркете

Достоинства: отличная книга, рекомендую)

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Рекомендуем

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Шантарам. Комплект из 2-х томов. Робертс Г.Д.

Цена 622 ₽ вместо 628

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Мастер и Маргарита. Булгаков М.

Цена 180 ₽ вместо 182

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Экономика впечатлений: как превратить покупку в захватывающее действие. 2-е изд, пересм. Гилмор Дж. Х, Пайн II Б. Дж. Альпина про

Цена 958 ₽ вместо 978

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Россман Дизайн впечатлений: Инструменты и шаблоны создания у клиента положительных эмоций от взаимодействия с компанией и продуктом

Цена 860 ₽ вместо 1 269

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Полин Браун Эстетический интеллект. Как его развивать и использовать в бизнесе и жизни

Цена 1 177 ₽ вместо 1 729

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Маленькая всемирная история / Развивающие книги / История для детей

Цена 728 ₽ вместо 751

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Дюна

Цена 375 ₽ вместо 541

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В своём стиле: Гид по осознанному выбору одежды

Цена 574 ₽ вместо 925

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М. К. К. Между хейтом и хайпом. Экономика эмоций в действии

Цена 188 ₽ вместо 260

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Банаян А. Третья дверь. Секретный код успеха Билла Гейтса, Уоррена Баффетта, Стива Возняка, Леди Гаги и других богатейших людей мира

Цена 1 034 ₽ вместо 1 211

Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

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Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

Цена 682 ₽ вместо 1 500

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Джойс Дж. "Улисс"

Цена 1 230 ₽ вместо 1 242

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Настольная игра «Пластиковые кубики. Где мой кот?», жестяная коробочка

Цена 340 ₽ вместо 445

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Книга 1984

Цена 130 ₽ вместо 179

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Офис без риска для здоровья. Зарядка для офисного планктона

Цена 494 ₽ вместо 499

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Симада С. Токийская головоломка

Цена 638 ₽ вместо 747

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Не все ли равно, что думают другие?

Цена 346 ₽ вместо 349

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Тренажер утренних привычек: Дневник-помощник / Книги по саморазвитию / Личная эффективность

Цена 562 ₽ вместо 925

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Настольная игра «Поймай монстрика» (жестяная коробочка)

Цена 266 ₽ вместо 453

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