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Описание

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Переломный момент. Как незначительные изменения приводят к глобальным переменам (покет)

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Описание

Как возникает мода? Почему происходит рост и спад уровня преступности? Как книги неизвестных авторов становятся бестселлерами? Каким образом распространяется среди подростков пристрастие к курению?
Чтобы понять, как возникает феномен толпы и многие другие массовые явления, характерные для сегодняшней жизни, надо рассматривать их как эпидемии. Идеи, товары, информация и типы поведения распространяются точно так же, как вирусы. Небольших усилий, приложенных в нужном месте, бывает достаточно, чтобы создать глобальную тенденцию.
Автор стремится ответить на два главных вопроса: почему одни идеи, типы поведения или продукты вызывают эпидемии, а другие - нет, и что мы можем сделать для того, чтобы по своему желанию вызывать благотворные эпидемии и последовательно управлять ими?
Книга адресована широкому кругу читателей.
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Коротко о товаре

Артикул Маркета
4229464876
Издательство
ISBN
9785961422870
Серия
Альпина (Альпина)
Автор
Гладуэлл М.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

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Цена с картой Яндекс Пэй:363 ₽

Скидка: 26%
–26 %
Вместо: 371 ₽488 ₽
  • 30 мая, курьер Маркета • 249 ₽
  • 30 мая, в пункт выдачи • 0 ₽
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Гладуэлл М. "Переломный момент. Как незначительные изменения приводят к глобальным переменам"
Переломный момент. Как незначительные изменения приводят к глобальным переменам (покет)
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5.0
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    Спотыкаясь о счастье (покет). Книги по психологии/Философия

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    Похвалите меня: Как перестать зависеть от чужого мнения и обрести уверенность в себе (покет) / Психология / Самооценка

    Цена 230 ₽ вместо 488
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    Сила мгновенных решений: Интуиция как навык (покет)

    Цена 363 ₽ вместо 488
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 974 ₽ вместо 1 853
  • Книга 1984
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    Книга 1984

    Цена 177 ₽ вместо 179
  • Дюна
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    Дюна

    Цена 375 ₽ вместо 541
  • 1984 (новый перевод)
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    1984 (новый перевод)

    Цена 317 ₽ вместо 453
  • Уверенность в себе: Как повысить самооценку, преодолеть страхи и сомнения (покет) / Саморазвитие / Эмоциональный интеллект
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  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 574 ₽ вместо 1 170
  • Источник / Художественная литература
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    Источник / Художественная литература

    Цена 687 ₽ вместо 1 320
  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

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  • Настольная игра Имаджинариум Набор дополнительных карточек Пандора
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    Настольная игра Имаджинариум Набор дополнительных карточек Пандора

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    Ева-Мария Цурхорст. Люби себя - не важно, с кем ты

    Цена 550 ₽ вместо 556
  • Как научиться оптимизму: Измените взгляд на мир и свою жизнь (покет) / Психология / Саморазвитие / Счастье
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    Как научиться оптимизму: Измените взгляд на мир и свою жизнь (покет) / Психология / Саморазвитие / Счастье

    Цена 258 ₽ вместо 550
  • Эрдрич Л. Ночной сторож
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    Эрдрич Л. Ночной сторож

    Цена 188 ₽ вместо 260
  • На эмоциях: Как улаживать самые болезненные конфликты в семье и на работе (покет) / Психология отношений / Саморазвитие
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    На эмоциях: Как улаживать самые болезненные конфликты в семье и на работе (покет) / Психология отношений / Саморазвитие

    Цена 344 ₽ вместо 550
  • Книга Человек-невидимка
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    Книга Человек-невидимка

    Цена 202 ₽ вместо 204
  • Синдром белки в колесе: Как сохранить здоровье и сберечь нервы в мире бесконечных дел (покет) / Книги по саморазвитию / Личная эффективность
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    Синдром белки в колесе: Как сохранить здоровье и сберечь нервы в мире бесконечных дел (покет) / Книги по саморазвитию / Личная эффективность

    Цена 363 ₽ вместо 488
  • Одна и счастлива: Как обрести почву под ногами после расставания или развода
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    Одна и счастлива: Как обрести почву под ногами после расставания или развода

    Цена 363 ₽ вместо 488
  • Горская Е. Дар или проклятие. Сбываются другие мечты
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    Горская Е. Дар или проклятие. Сбываются другие мечты

    Цена 706 ₽ вместо 827
  • Реклама
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  • Близко к сердцу: Как жить, если вы слишком чувствительный человек
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    Близко к сердцу: Как жить, если вы слишком чувствительный человек

    Цена 303 ₽ вместо 520
  • Добродетель эгоизма (покет)
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    Добродетель эгоизма (покет)

    Цена 363 ₽ вместо 488
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