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Описание

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Графт Л. Легенда бренда. Как создать историю, которая сделает ваш бизнес культовым

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Описание

А вы знали, что первоначально Coca-Cola была запатентована как лекарство? На разработку эмблемы Land Rover создателей вдохновила баночка с сардинами? А первым изделием Louis Vuitton был самый обычный сундук? Все это - примеры легенд успешных брендов. Зачастую именно отсутствие легенды мешает компании стать по-настоящему культовой и обзавестись гигантской армией фанатов. Лин Графт провел более пятисот видеоинтервью с ведущими бизнесменами мира, включая основателей LinkedIn, Starbucks и Dropbox. Он разработал пошаговую инструкцию, с помощью которой вы создадите запоминающуюся историю для вашего бренда.
Читать далее
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Коротко о товаре

Артикул Маркета
3757247311
Издательство
ISBN
9785041581831
Серия
Бизнес. Лучший мировой опыт
Автор
Лин Графт
Все характеристики
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Цена с картой Яндекс Пэй:811 ₽

Скидка: 15%
–15 %
Вместо: 819 ₽950 ₽
  • 10 июня, курьер Маркета • 99 ₽
  • 10 июня, в пункт выдачи • 0 ₽
ЭКСМО
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Графт Л. Легенда бренда. Как создать историю, которая сделает ваш бизнес культовым
Графт Л. Легенда бренда. Как создать историю, которая сделает ваш бизнес культовым
5.0
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    Легенда бренда: как создать историю, которая сделает ваш бизнес культовым

    Цена 3 168 ₽ вместо 3 200
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    Кесслер Дэвид А. Поиск смысла. Заключительная стадия горевания, которая поможет пережить потерю и начать двигаться дальше

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  • Киштайн Н. Краткая история экономики. 77 главных идей о богатстве и бедности от Платона до Пикетти
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    Киштайн Н. Краткая история экономики. 77 главных идей о богатстве и бедности от Платона до Пикетти

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  • Реклама
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  • Раджаманнар Р. Квантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра
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    Раджаманнар Р. Квантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра

    Цена 941 ₽ вместо 1 102
  • Стрелеки Джон. Неожиданная остановка. Как продолжить двигаться вперед, когда сбился с пути
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    Стрелеки Джон. Неожиданная остановка. Как продолжить двигаться вперед, когда сбился с пути

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    Шешуков Д. А. Систематизация бизнеса по шагам. Планируй, контролируй, нанимай

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    Корчевников Б. В. Миссия России. В поисках русской идеи

    Цена 480 ₽ вместо 725
  • Книга "Как создать настольную игру. Руководство от "Кобольд Пресс
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    Книга "Как создать настольную игру. Руководство от "Кобольд Пресс

    Цена 1 772 ₽ вместо 1 790
  • Тревожные люди. Фредрик Бакман
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    Рызов И. Р. Хватит мне звонить. Правила успешных переговоров в мессенджерах и социальных сетях

    Цена 662 ₽ вместо 669
  • Кавамура Г. Если все кошки в мире исчезнут (покет)
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    Кавамура Г. Если все кошки в мире исчезнут (покет)

    Цена 254 ₽ вместо 333
  • Гитлиц А. В. Дневник Стива. Книга 14. Крайний том. Майнкрафт. Дневник Стива
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    Гитлиц А. В. Дневник Стива. Книга 14. Крайний том. Майнкрафт. Дневник Стива

    Цена 551 ₽ вместо 557
  • Якубова Наталья. Великий Дагестан. История, культура и традиции народов республики
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    Якубова Наталья. Великий Дагестан. История, культура и традиции народов республики

    Цена 1 076 ₽ вместо 1 087
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 1 079 ₽ вместо 1 853
  • Реклама
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  • Санаева Полина. Черная водолазка
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    Санаева Полина. Черная водолазка

    Цена 214 ₽ вместо 300
  • Гравицкий А. А, Волков С. Ю. Чикатило. Явление зверя
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    Гравицкий А. А, Волков С. Ю. Чикатило. Явление зверя

    Цена 611 ₽ вместо 848
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