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Грег Хоффман "Создавая эмоции: Уроки креативности и дизайна впечатлений от экс-директора по маркетингу Nike (электронная книга)"

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Описание

О чем
Сегодня маркетингом правят осторожные технократы, которые уверены, что любая кампания должна быть тщательно спланирована и обвешана метриками. Такой подход имеет свои преимущества. Однако для того, чтобы создать по-настоящему мощный бренд и раскрыть творческий потенциал любой команды, экс-директор по маркетингу Nike Грег Хоффман предлагает иной подход, который он называет дизайном эмоций.
В 22 года Грег стажером-дизайнером пришел в команду Nikе и почти три десятилетия участвовал в разработке культовых рекламных кампаний с участием Роналду, Серены Уильямс, звезд Олимпиад и чемпионатов мира по футболу. Успех креативной кампании, основанной на дизайне эмоций, не зависит напрямую от ресурсов, которыми вы располагаете. Каким бы ни был ваш бизнес, ключ к победе — в человеческом факторе и тесной эмоциональной связи между брендом и его аудиторией.
В этой глубоко личной, вдохновляющей книге Хоффман рассказывает, как компания Nike рисковала, искала инновационные идеи и тронула сердца миллионов покупателей по всему миру.
Для кого
- для специалистов по маркетингу, брендингу, PR и рекламе;
- для владельцев бизнесов — как больших, так и малых;
- для руководителей творческих коллективов;
- для представителей творческих профессий, работающих в команде и в одиночку;
- для всех, кому интересен спорт и культовые бренды спортивной обуви и одежды.
Читать далее
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Коротко о товаре

Артикул Маркета
4181155473
Издательство
Тип
цифровая книга
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Alpina Digital
Alpina Digital

Где купить

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Цена с картой Яндекс Пэй:593 ₽

Скидка: 1%
–1 %
Вместо: 599 ₽
  • Сегодня, по электронной почте
Возврату не подлежит
Alpina Digital
Рейтинг 3.8 из 5
13отзывов
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Грег Хоффман "Создавая эмоции: Уроки креативности и дизайна впечатлений от экс-директора по маркетингу Nike (электронная книга)"
Грег Хоффман "Создавая эмоции: Уроки креативности и дизайна впечатлений от экс-директора по маркетингу Nike (электронная книга)"
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    Семь навыков высокоэффективных людей. Мощные инструменты развития личности. Стивен Кови / Книга по психологии

    Цена 626 ₽ вместо 1 120
  • Книга Альпина Паблишер Иванова С. Я слышу, что вы думаете на самом деле, 2019, 138 страниц
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    Книга Альпина Паблишер Иванова С. Я слышу, что вы думаете на самом деле, 2019, 138 страниц

    Цена 662 ₽ вместо 2 230
  • Уайброу П. "Мозг: Тонкая настройка. Наша жизнь с точки зрения нейронауки"
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    Уайброу П. "Мозг: Тонкая настройка. Наша жизнь с точки зрения нейронауки"

    Цена 410 ₽ вместо 467
  • Создавая эмоции: Уроки креативности и дизайна впечатлений от экс-директора по маркетингу Nike
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    Создавая эмоции: Уроки креативности и дизайна впечатлений от экс-директора по маркетингу Nike

    Цена 1 068 ₽ вместо 1 090
  • Управление талантами: Руководство по выращиванию сильной команды
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    Управление талантами: Руководство по выращиванию сильной команды

    Цена 626 ₽ вместо 1 050
  • Управление цепочками поставок и логистикой - простыми словами. Методы и практика планирования, построения, обслуживания, контроля и расширения систем
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    Управление цепочками поставок и логистикой - простыми словами. Методы и практика планирования, построения, обслуживания, контроля и расширения систем

    Цена 1 385 ₽ вместо 1 413
  • Правила мышления: Как найти свой путь к осознанности и счастью
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    Правила мышления: Как найти свой путь к осознанности и счастью

    Цена 567 ₽ вместо 579
  • Конец пиара: Управление репутацией как финансовым капиталом / Книги про бизнес и маркетинг
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    Конец пиара: Управление репутацией как финансовым капиталом / Книги про бизнес и маркетинг

    Цена 626 ₽ вместо 1 050
  • Реклама
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  • Грингард С. "Интернет вещей: Будущее уже здесь (Альпина.Бизнес, покет)"
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    Грингард С. "Интернет вещей: Будущее уже здесь (Альпина.Бизнес, покет)"

    Цена 475 ₽ вместо 480
  • Маленький Мы. История о том, как найти и не потерять лучшего друга
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    Маленький Мы. История о том, как найти и не потерять лучшего друга

    Цена 391 ₽ вместо 613
  • Так вышло: 29 вопросов новой этики и морали
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    Так вышло: 29 вопросов новой этики и морали

    Цена 556 ₽ вместо 738
  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Цена 365 ₽ вместо 653
  • Кахелин Д. "Светлая книга: Ученик паладина"
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    Кахелин Д. "Светлая книга: Ученик паладина"

    Цена 543 ₽ вместо 548
  • Сила кризиса: Личностная трансформация и новые возможности в трудные времена / Психология / Трансформация
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    Сила кризиса: Личностная трансформация и новые возможности в трудные времена / Психология / Трансформация

    Цена 523 ₽ вместо 925
  • Жесткий тайм-менеджмент. Возьмите свою жизнь под контроль
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    Жесткий тайм-менеджмент. Возьмите свою жизнь под контроль

    Цена 436 ₽ вместо 925
  • Книга Альпина Паблишер Непряхин Н. 100 правил убеждения и аргументации, 2020, cтраниц 131
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    Книга Альпина Паблишер Непряхин Н. 100 правил убеждения и аргументации, 2020, cтраниц 131

    Цена 486 ₽ вместо 1 637
  • Свободен! Как вырваться из ментальной тюрьмы
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    Свободен! Как вырваться из ментальной тюрьмы

    Цена 817 ₽ вместо 833
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