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Гривен М., Йип Дж., Вей В. "Новаторы Поднебесной. Как китайский бизнес покоряет мир"

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Описание

Китайские бизнесмены влияют на мир: такие великаны, как Alibaba и Huawei, продолжают бесконечно развиваться благодаря инновациям, а также помогают тысячам молодых предпринимателей выходить на глобальный рынок. Вниманию читателей предлагается инсайдерская информация о работе китайских новаторов, которая поможет внедрить их идеи в собственный бизнес и подготовиться к будущим изменениям."Огромное количество небольших и незаметных китайских новаторов представляет серьезную конкурентную проблему для будущего многих транснациональных и китайских компаний."В Китае четыре основных типа бизнесменов:- пионеры (Sany, BAT, Xiaomi и другие скрытые чемпионы);- средние компании, которые лидируют в определенных нишах;- аутсайдеры — технологические предприятия со значительной интеллектуальной собственностью;- и создатели изменений, которые готовят цифровую революцию. Читатели получат исследование, какие продукты и услуги разрабатывают эти компании, какие бизнес-модели используют и почему, каковы их конкурентные стратегии и ключевые факторы инноваций."Творцы перемен опираются на зарождающееся общество мобильного интернета и демонстрируют радикальное деловое мышление. Они появляются рука об руку с новым поколением потребителей."Для руководителей, студентов и ученых в области инноваций.
Читать далее
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Коротко о товаре

Артикул Маркета
3858212963
Издательство
ISBN
9785604784204
Автор
Гривен М., Йип Дж., Вей В.
Переводчик
Яценков В.
Все характеристики
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Все товары Альпина PRO

Где купить

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Цена с картой Яндекс Пэй:571 ₽

Скидка: 31%
–31 %
Вместо: 577 ₽823 ₽
  • 9 июня, курьер Маркета • 99 ₽
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Яндекс Маркет
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Гривен М., Йип Дж., Вей В. "Новаторы Поднебесной. Как китайский бизнес покоряет мир"
Гривен М., Йип Дж., Вей В. "Новаторы Поднебесной. Как китайский бизнес покоряет мир"
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Вместо: 577 ₽823 ₽
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    Мирчев А. "Пролог : Мегатренд альтернативной энергетики в эпоху соперничества великих держав"

    Цена 1 124 ₽ вместо 1 135
  • Нарративное лидерство: искусство вдохновлять и убеждать с помощью историй
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    Нарративное лидерство: искусство вдохновлять и убеждать с помощью историй

    Цена 768 ₽ вместо 1 238
  • Иной мир. Перезагрузка Шарипов Н. Э.
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    Иной мир. Перезагрузка Шарипов Н. Э.

    Цена 681 ₽ вместо 982
  • После бури. Фредрик Бакман
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    После бури. Фредрик Бакман

    Цена 950 ₽ вместо 1 746
  • Реклама
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  • Исака К. Топор богомола
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    Исака К. Топор богомола

    Цена 638 ₽ вместо 747
  • "30 лучших коммуникационных проектов ТЭК. Издательский проект национальной премии «КонТЭКст»"
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    "30 лучших коммуникационных проектов ТЭК. Издательский проект национальной премии «КонТЭКст»"

    Цена 815 ₽ вместо 823
  • Игра карточная. Серия Правда-ложь. Открытия и изобретения. Геодом
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    Игра карточная. Серия Правда-ложь. Открытия и изобретения. Геодом

    Цена 391 ₽ вместо 555
  • Под белым небом: Как человек меняет природу / Научно-популярная литература
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    Под белым небом: Как человек меняет природу / Научно-популярная литература

    Цена 496 ₽ вместо 925
  • Моя вина
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    Моя вина

    Цена 643 ₽ вместо 649
  • Главный по финансам: Как стать сильным финансовым директором
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    Главный по финансам: Как стать сильным финансовым директором

    Цена 719 ₽ вместо 1 363
  • HR-аналитика: Практическое руководство по работе с персоналом на основе больших данных
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    Цена 682 ₽ вместо 784
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    Куликова Г. М. Хочу мужа, или Похождения соломенной вдовы

    Цена 193 ₽ вместо 296
  • Зачем пиарщику линейка? Советы по измерению коммуникаций
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    Зачем пиарщику линейка? Советы по измерению коммуникаций

    Цена 569 ₽ вместо 625
  • Высота: Реальная история борьбы за свое дело, честное имя и любовь / Книги про бизнес и биографии успеха / Дмитрий Лохов, Дмитрий Казаков
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    Высота: Реальная история борьбы за свое дело, честное имя и любовь / Книги про бизнес и биографии успеха / Дмитрий Лохов, Дмитрий Казаков

    Цена 818 ₽ вместо 1 488
  • Гений и богиня (новый перевод)
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    Гений и богиня (новый перевод)

    Цена 277 ₽ вместо 280
  • Реклама
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  • Дюна
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    Дюна

    Цена 375 ₽ вместо 541
  • Жак Л. "Опасные игры с деривативами: Полувековая история провалов от Citibank до Barings, Societe Generale и AIG"
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    Жак Л. "Опасные игры с деривативами: Полувековая история провалов от Citibank до Barings, Societe Generale и AIG"

    Цена 571 ₽ вместо 823
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