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Платформы и экосистемы / Бизнес литература / Управление изменениями Harvard Business Review — ведущий деловой журнал с многолетней историей. В новой книге серии «Harvard Business Review: 10 лучших статей» собраны самые полезные материалы экспертов HBR о платформах и экосистемах. Цифровые платформы и экосистемы — сети, объединяющие поставщиков услуг и товаров с миллионами потребителей в рамках единой инфраструктуры, — вытесняют с рынка традиционные предприятия. Популярность платформ растет, поскольку они позволяют пользователям снижать трансакционные издержки и быстро получать доступ к сервисам и технологическим решениям. Авторы этого сборника рассказывают, как сориентироваться в изменчивом технологическом ландшафте и извлечь максимальную выгоду из экономики платформ. Вы узнаете, как разработать бизнес-модель собственной платформы и сохранить конкурентоспособность компании на чужой, почему некоторые платформы проваливаются с треском, а другие захватывают рынок, в чем сила сетевых эффектов и как разработать двустороннюю стратегию. # бизнес литература, бизнес книги, harvard, экосистема, hbr, инновации, управление, управление изменениями
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Янсити М., Лахани К. Р., Ван Олстайн М. У., Паркер Д.
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Неделю назад • михаил б. • Куплен на Маркете
Достоинства: Классика, хотя и немного устаревшая. Интересное техническое чтение. Недостатки: Нет, кроме того, что немного устарела.
5 месяцев назад • Имя скрыто • Куплен на Маркете
Достоинства: информативно, интересно, позновательно Недостатки: все статьи есть в открытом доступе
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