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Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов

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4.9
(103)
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Описание

О чем

Эта книга о правильной и понятной коммуникации: как с помощью слов доносить свои мысли и влиять на людей.
Максим Ильяхов развивает тему, затронутую в бестселлере «Пиши, сокращай». Вы узнаете, как привлечь внимание читателей, как помочь им понять и принять точку зрения автора, как увлекательно и доступно раскрыть любую тему, даже самую сложную.
Вы найдете в книге более 50 инструментов улучшения текста. В разделе «Контекст» автор покажет, как справиться с предвзятостью читателей и настроить их на верное восприятие информации. В разделе «Интерес» — как превратить скучный текст в увлекательный, не меняя его содержания. Раздел «Текст» посвящен использованию примеров, антипримеров, аналогий, метафор, сюжетности и слоганов — тому, что поможет адресату правильно понять написанное вами. В разделе «Подача» представлены инструменты мгновенного воздействия: как донести главное заголовком, схемой или фотографией. Максим Ильяхов рассказывает о создании сильного текста, подкрепляя теорию примерами из собственной практики.
Книга адресована всем, кто уже умеет писать и сокращать, но хочет делать это лучше — так, чтобы не только информировать, но и убеждать словом, — копирайтерам, маркетологам, бизнес-тренерам, предпринимателям и блогерам.
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Коротко о товаре

Артикул Маркета
4229464529
Издательство
ISBN
9785961435825
Серия
Альпина. Саморазвитие (Альпина)
Автор
Ильяхов М.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

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Цена с картой Яндекс Пэй:804 ₽

Скидка: 45%
–45 %
Вместо: 829 ₽1 453 ₽
  • 29 июня, курьер Маркета • 99 ₽
  • 29 июня, в пункт выдачи • 0 ₽
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  • Новые правила деловой переписки. Альпина Паблишер
    ВАМ–43 %
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    Новые правила деловой переписки. Альпина Паблишер

    Рейтинг товара: 4.8 из 5
    на основе 33 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 598 ₽ вместо 616
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  • Канеман Д. Думай медленно. Решай быстро. Думай и Решай
    –1 %
    ПРОМОКОД –22 %
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    Канеман Д. Думай медленно. Решай быстро. Думай и Решай

    Рейтинг товара: 5 из 5
    на основе 9 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 455 ₽ вместо 1 470
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Думай медленно. Решай быстро. 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  • Думай как математик: Как решать любые задачи быстрее и эффективнее
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    Думай как математик: Как решать любые задачи быстрее и эффективнее

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    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  • Терапия настроения: Клинически доказанный способ победить депрессию без таблеток
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    Терапия настроения: Клинически доказанный способ победить депрессию без таблеток

    Рейтинг товара: 4.9 из 5
    на основе 87 оценок
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    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  • Текст по полочкам: Краткое пособие по деловой переписке
    ВАМ–43 %
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    Текст по полочкам: Краткое пособие по деловой переписке

    Рейтинг товара: 5 из 5
    на основе 13 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 560 ₽ вместо 578
    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  • Колк Б. Тело помнит все: какую роль психологическая травма играет в жизни человека и какие техники помогают ее преодолеть. рЕволюция в медицине. Самые громкие и удивительные открытия
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    Колк Б. Тело помнит все: какую роль психологическая травма играет в жизни человека и какие техники помогают ее преодолеть. рЕволюция в медицине. Самые громкие и удивительные открытия

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Тело помнит все: какую роль психологическая травма играет в жизни человека и какие техники помогают ее преодолеть. рЕволюция в медицине. Самые громкие и удивительные 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  • Разумный инвестор: Полное руководство по стоимостному инвестированию
    ВАМ–46 %
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    Разумный инвестор: Полное руководство по стоимостному инвестированию

    Рейтинг товара: 4.9 из 5
    на основе 332 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 181 ₽ вместо 1 217
    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  • Говори красиво и уверенно. Постановка голоса и речи
    ВАМ–50 %
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    Говори красиво и уверенно. Постановка голоса и речи

    Рейтинг товара: 4.8 из 5
    на основе 160 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 339 ₽ вместо 342
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  • Пока мне не исполнилось 30: Что важно понять и сделать уже сейчас
    –41 %
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    Пока мне не исполнилось 30: Что важно понять и сделать уже сейчас

    Рейтинг товара: 4.8 из 5
    на основе 58 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 584 ₽ вместо 602
    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мне не исполнилось 30: Что важно понять и сделать уже 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  • То, как мы работаем - не работает. Проверенные способы управления жизненной энергией. Покет / Саморазвитие
    –38 %
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    То, как мы работаем - не работает. Проверенные способы управления жизненной энергией. Покет / Саморазвитие

    Рейтинг товара: 5 из 5
    на основе 23 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 341 ₽ вместо 352
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Проверенные способы управления жизненной энергией. Покет / Саморазвитие","label":"v3lvj04ftf","count":0,"features":[],"imageMeta":{"namespace":"mpic","groupId":4493022,"key":"img_id1253770367568666279.jpeg"}},"quantity":{"step":1,"minimum":1,"maximum":999},"cpaUrl":"/safeclick/data=TxNGOK9vJEN7oLFLeCTKEoHAfZQvkL2nfEanim7NYOVpfmU8FxNRycxde1I4AkgoV7FzmzK62dWHBczSKcRqusVRosyQpoSyhFy1k4NGODRcj5hT8nfzvVojoBhX49qSTxMOCR6dU1vF85cHIEbufXyK01463m_fyMah4BqF_paaJ92c5k-O8OO2mpdRqKLFDg0AM3XUI9bu9bDSZSe4DO3BMBefZGLbIbyIZDGShxQ8Lb5T6oLza-e0TeWRurlV0rmSmCoTws6Wvg41SnxB8Z9vYOPNzoCH8YeLB0JWj2d-qhSRkeffXys_6IoRWZ1SFsnQESWbbls5NziALZr0KJodLqU64rtpryt8L2eJEJqHARgk836hv5kCXN4UXGvkF6rHBYltPi5fh-jueCWY-YwbHqwkeOKJkUwsfMQm9t7aYXhLITpgAZMibVCQ8XGVrK0JQcz-Y_uxuXixR6jbDyyQ7YdFwuIR4gGiDRhhb001gsjXBjdTgiGMCNmGbUzn4BoDPfYhl20wWD0XxRwIZhcfntMMwyO9HtMJ9RM586vWuezQqNhNss19aM6hrlKackZ0_JGMuacWLp4amI2Hhmijg5n_98IQlefFwQDvq_niMTzi-OY1pynZGC9sp1GbG262upTpTcQKKE8BaOS6hxX7tCGUxH6xDYFZvjB6U7cUXsXp0CKCcu7DFFddo_VDxSSdTsw8nnYEiRCxXCYq9sY6ow9dixZ6RF8royKgsg3BIIOXDoEP7VBvU1xJtmgYtX3JV-ApCfVQNH_ThU1tiIo8n9CwKpE_YOEEkCZAQdD2yJEBVJ5hOJU_zjnTA9Cs6sZ7vbl0xR44aanMx49YjFYzQwP1WAtU4a2Rdew-uVISuPfJTXx--kz77-ufPDAJJDFXkkVBg6Mpu-Vd-th0VAurg6Oq_LblrKhKh1ULFE-ey4qM3rWVyR1v2Oa2Efce0tD2WmnoOVqoNZpuyRZuqk4npDpvdBunTd6XvrpwGdCqruLKXGx3LPHXxgfOpF3rP9K0zQWezXaS4Kfqgi_XJw_0lLKU-vvbyoD4oU9lPq1vwZUJ0l-G9PmBPAsEd8pyRiUuqhvULd5M_FpzrnLhNW7XUgMZRhvEsGB2O3JpWvZZSCqz-e0gwHr2nMz9arh1cQJAVZiGt-XxeUO6pWbRck9-EFGT0xKaDOUDVvTiScoCbbyN7GIDtKfDoq-DpxZXSJ004iDFTeGICED-Sp_W3QELXxXfe9gH-LOWxU9hgaj1gBKCMUv0vC6TCfnE_tff-7c6CunEgt8JpjKEIuj8y56YGDEiUhhQoQSuQbxAhUkW7sB6hDmGibTdkZExtVVOC7TauhVHvSGGlIu5ADXxrP1fOWQ-729EVTessZTh2qAL73isUftwPjRqnLS7pa-7N1-sSwpe82HzVNHSvzGQOvH7h-Pk3YJUidqHnB2eDOksLU-BxNtIc_Hax6S7_MOrJ4x8myWY4u_EfQFQP5PdYqTfWvMz2HYnapB2fdY_-wN7oVj0Lr5F4iE6AZBDPK_9fZvM1K7U8Mjdj670z3AuWbrHexffHGkKHSAHWRuyJ6BDc7CYpHHwiuglJxctyu035Ox2o2B1tt7bclVqChagUoQ5P_VBd-xyAdvItySqLiAILjuHqIkumAqJAQW5N3-xzm-SqZEHOZgAUhhIYGzQ1n48WYW4ZkDwoIoZKL1Z73NhJQUDGpKL3kkok7I1Po5GLWkXJWjux5KH3yQ1V5RKAE413vznu0ST-XQay2bm8dsNBh6gvNc3zvXq4ql1jbD2QS0gF1eDjiDVcwyfiQmZ3mYvDWwU04kEy3dY9ZeJ7-djeh5CjqTDbr-TmOxsgnkKWw4RhsaQZ6y4JjGMaamFTmZ1DmLyddENAjuOiTwn3Gv6scjB2IpLTQxSFfK_DEiXSByQ5N8kZ5SCQXs1pGYBc14wXXAO2qtZzI9fS55VovDvULqfMnS0iNZWhAHMujmu7OfZH5_OG1H2K0lcEXcg5yybzw6ul0wKt3zJaWpb1_eSR_4uEXSFfTOKsvnaerFICbD3rBOBT7gjI1_ro8wZKfWLh0n7JSmlGM-fyvaWt0iivYz6YifEATKQZBxkBNQWiWymWynf4eGyGechic1D2gQu43VoxtdyPg67yIKEe94RPmNtARW7dVhfzzcBtH54p2tZk4SZl0eQr1Bb9WTlyPhobEMMWQXh2MZH_jefeKOty8GOXjf4jHPBnQbiqYeEteKb4NJ23hgDJKoeb3SVtZMgM72Wf9KbGVbBCZKBMc_7_q2UgxWpw6lxw29piDxPQktGd3dNjDBTakujaCY94MFx3K9MEqHJ9hzNAndXkDgF_Q1zpK3-bXKdeRjv0lYUYELirMM7ZvreylPKy3zpE4qaAmEnOWOtJDVrgyCzdPLPwrOO2lzhpSCvCaNYV2LFXvfZ_Fq_kp2Cg6kh9FSfAAoJqXqGMx0OTmKqy1GJo4IWWY1SNMvT5efYwMaXS8oFLrQf9nwRbk1awt_3PutZN961zRSyHU6n36Fjljm_RWdiuQBQ14KT9ZwiDWK1lVhY01FVolB2I4Q8hSwVZK_MSCkLX6y3oNhd9oXnRBirJ5et7f6wzttfaPr0ApQx_S3UdSV6Asx3-bxPO0XgutKnyiMCSqh0lqOi1nnqXWvk-4C-_82LtPYCbQ8-2_IIsRTG2Axv6WZFvQ2Cxy-NhoLnJ4uMlrbOQ7AbJjQqSwnFqrj7xnXQbHc8pvbnDvNSY8ODdT2-LHeu4tvbYLTu4eQYT4Cf-Yc9NxObq35WSfZaJ9NNqEjAXT_zJ5tFeqJoK4_-GhSER0FbIRzERYjvLKJltpiILe-LM5MkSnR7CwSuQ5ZjJKl2Bdt70XBabqElxcHVJT8Zy7-t0EBeshHuzhUJGiHvCC-f53An_VxtcuZHQZYgeuJTXZpPA-uxycLBIuVakBudz_UoO0nQ92ak8A8hRxRXXO7JLuu6YTD6PtBMQDgNKokyxyhfbkVqLsP_yEVgj78y6NfePKcZkupUHOEC0yZtAr_ID4B4dyMqFK_akvNGUTs_aMC2Yl4zEFL3A9VzkRozZWOWIOLSMsm60yqTgKBePclWOIEb0tDKJ-OiqVmt9VgXXWfOai44dmmNvPpuUGng15WbT5zrBVb6x7YoXUbzMtywHorl6q7qxssZmgS1i3cGdZpNTx-sSs8KUv5V_yAMYWxlZI5i6-Nr_qUvXwvdRCnCNrE4uqhHycIX4-z24CCOzqsQPmbUhv3vE5fWEviil8niP6r9ndPQ9f1YDcGg1U-JEJ89auLi5qHh4vB4Gj9LZGN6T4fH-1EJoL6ez2h6bPQPKFd82kSbKw541pol-l0b-8EdC_u7g5NhMdf79psm_xd0Ij10JTow-Lka_vY3LpDhDQwkIe89LajrCIvVfQFEi7BA7x4eQp3LY73Q3W9z82PCfqO5_B3lcuKRv5D7P2msAym93yRhZzqTC3MoFsUD5Ov7i4TuzL4fumt4CpZuKgPy8YzjYhFSjXGayPLySDUeFqf2IlGbUqdxsIP2cwabcg1egDqq6AL8GOYr7njQi-TvavP4EnvuISm9NB2D4VdQ_bpyGC_1J4z6Gn30av6jmsKpAeF3d42cmMO2oEh8HsoMbMwC1BOdajGscbRTGmi0DGbhM4JbfLVQ_YYSQAQM1fbnolSZXwX3bM9FywLEQRgupNfEp2zkXs_1sUeYqhvidhxnCoJ75QZ4hQ,,/b64e=1/sign=dca5694941bc1429991ed0ff12ca893f/keyno=MARKET_1/*","showUid":"17190224660617153194206011","cartLink":"/my/cart","showNotificationWhenDeleteItem":true,"isLavka":false,"isError":false,"isEats":false,"isCR":false,"isM2bEdoOnlyEnable":false,"isEatsMarketIntegration":true,"isCartButtonNext":false,"isUpsalePopupCRExp":false,"baobabClientDataAdditionToCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQp8bpzI+Yib9aEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI2qzS0QYQjLOvhgIY/5roBiD+0OsI","sign":"Kxb956Zx9jt7UrAwztjC/t92BkYRZ2ZVGBgl3MmSkNs="},"target":"cart_addition"},"baobabClientDataDeletionFromCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQp8bpzI+Yib9aEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI2qzS0QYQjLOvhgIY/5roBiD+0OsI","sign":"Kxb956Zx9jt7UrAwztjC/t92BkYRZ2ZVGBgl3MmSkNs="},"target":"cart_deletion"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-gia71fhzxhl/addToCartButton":{"name":"@lig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  • Тренажер памяти: Как развить память за 40 дней
    ВАМ–37 %
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    Тренажер памяти: Как развить память за 40 дней

    Рейтинг товара: 4.8 из 5
    на основе 38 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 422 ₽ вместо 435
    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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
    –42 %
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Рейтинг товара: 4.9 из 5
    на основе 89 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 613 ₽ вместо 632
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  • Правила инвестирования Уоррена Баффетта
    ВАМ–43 %
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    Правила инвестирования Уоррена Баффетта

    Рейтинг товара: 4.9 из 5
    на основе 104 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 782 ₽ вместо 806
    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  • Харизма: Как влиять, убеждать и вдохновлять + Покет-серия
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    Харизма: Как влиять, убеждать и вдохновлять + Покет-серия

    Рейтинг товара: 4.9 из 5
    на основе 99 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 360 ₽ вместо 371
    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  • "Хулиномика 4.0: хулиганская экономика. Ещё толще. Ещё длиннее" Марков А. В.
    ВАМ–42 %
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    "Хулиномика 4.0: хулиганская экономика. Ещё толще. Ещё длиннее" Марков А. В.

    Рейтинг товара: 4.8 из 5
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    Цена с картой Яндекс Пэй 644 ₽ вместо 650
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  • Лидерство / Бизнес книги / Управление
    –37 %
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    Лидерство / Бизнес книги / Управление

    С картой  Пэй
    Цена с картой Яндекс Пэй 665 ₽ вместо 686
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  • Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер
    –2 %
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    Пиши, сокращай 2025: Как создавать сильный текст. 4-е изд. Ильяхов М, Сарычева Л. А. Альпина Паблишер

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 068 ₽ вместо 1 090
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Ильяхов М, Сарычева Л. А. 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  • Девушка с деньгами: Книга о финансах и здравом смысле
    –39 %
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    Девушка с деньгами: Книга о финансах и здравом смысле

    Рейтинг товара: 4.8 из 5
    на основе 32 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 564 ₽ вместо 582
    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  • Чалдини Р. Психология влияния. Как научиться убеждать и добиваться успеха
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    Чалдини Р. Психология влияния. Как научиться убеждать и добиваться успеха

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Психология влияния. 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  • Перри Филиппа. Как жаль, что мои родители об этом не знали (и как повезло моим детям, что теперь об этом знаю я)
    –32 %
    ПРОМОКОД –15 %
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    Перри Филиппа. Как жаль, что мои родители об этом не знали (и как повезло моим детям, что теперь об этом знаю я)

    Рейтинг товара: 4.8 из 5
    на основе 47 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 599 ₽ вместо 605
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Как жаль, что мои родители об этом не знали (и как повезло моим детям, что теперь об этом знаю 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  • Пиши, сокращай 2025: Как создавать сильный текст + Ясно, понятно: комплект из 2-х книг. Ильяхов М, Сарычева Л. А. Альпина Паблишер
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    Пиши, сокращай 2025: Как создавать сильный текст + Ясно, понятно: комплект из 2-х книг. Ильяхов М, Сарычева Л. А. Альпина Паблишер

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Ильяхов М, Сарычева Л. А. 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  • Метод StoryBrand: Расскажите о своем бренде так, чтобы в него влюбились
    –41 %
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    Метод StoryBrand: Расскажите о своем бренде так, чтобы в него влюбились

    Рейтинг товара: 5 из 5
    на основе 9 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 732 ₽ вместо 755
    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  • Лучшая версия себя: Правила обретения счастья и смысла на работе и в жизни (покет) / Психология / Саморазвитие / Счастье
    –31 %
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    Лучшая версия себя: Правила обретения счастья и смысла на работе и в жизни (покет) / Психология / Саморазвитие / Счастье

    Рейтинг товара: 4.9 из 5
    на основе 32 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 360 ₽ вместо 371
    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  • Кох Р. Принцип 80/20. Как работать меньше, а зарабатывать больше (дополненное издание)
    –21 %
    ПРОМОКОД –15 %
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    Кох Р. Принцип 80/20. Как работать меньше, а зарабатывать больше (дополненное издание)

    Рейтинг товара: 4.9 из 5
    на основе 43 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 469 ₽ вместо 474
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  • 12 правил жизни. Противоядие от хаоса
    –54 %
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    12 правил жизни. Противоядие от хаоса

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 778 ₽ вместо 786
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  • Ю. Н. Харари Sapiens. Краткая история человечества
    –32 %
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    Ю. Н. Харари Sapiens. Краткая история человечества

    Рейтинг товара: 5 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 930 ₽ вместо 939
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  • Эриксон Т. Кругом одни идиоты. 4 типа личности: как найти подход к каждому из них
    ВАМ–36 %
    ПРОМОКОД –15 %
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    Эриксон Т. Кругом одни идиоты. 4 типа личности: как найти подход к каждому из них

    Рейтинг товара: 4.9 из 5
    на основе 31 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 243 ₽ вместо 245
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  • Сарычева Л. А. Уступите место драме. Как писать интересно даже на скучные темы. Копирайтерам, журналистам, редакторам
    –23 %
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    Сарычева Л. А. Уступите место драме. Как писать интересно даже на скучные темы. Копирайтерам, журналистам, редакторам

    Рейтинг товара: 4.8 из 5
    на основе 6 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 890 ₽ вместо 899
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  • Равикант К. люби себя. Словно от этого зависит твоя жизнь
    –30 %
    ПРОМОКОД –15 %
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    Равикант К. люби себя. Словно от этого зависит твоя жизнь

    Рейтинг товара: 4.3 из 5
    на основе 6 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 285 ₽ вместо 288
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Ильяхов М. "Ясно, понятно"
Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов
4.9
(103)
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Характеристики

Цена с картой Яндекс Пэй:804 ₽

Скидка: 45%
–45 %
Вместо: 829 ₽1 453 ₽
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4.9
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У продавца:103 оценки·19 отзывов
У всех продавцов:164 оценки·31 отзыв
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Нейросеть YandexGPT: П|
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Достойная книга.","disadvantages":"Многовато информации, всё сразу по полочкам не разложить.","media":[]},"ri_154342461":{"reviewId":"154342461","author":{"nickname":"Роман","avatarMediaItemId":"mi_2870995335545418163","isAnonymous":false,"publicId":"gruc94224nhw4kz0vtnh2133ar"},"rating":5,"reviewDate":"1645614670189","advantages":"Хорошее изложение материала","disadvantages":"Нет","commonText":"Версия в аудио гораздо расширение.","media":[]},"ri_135612519":{"reviewId":"135612519","author":{"nickname":"Ольга Дроздова","avatarMediaItemId":"mi_18372477936329364305","isAnonymous":false,"publicId":"nk9xcyp55e5pz0jpuyemfw06rg"},"rating":5,"reviewDate":"1627809807263","advantages":"Структурированный текст с хорошими примерами.\nПодойдёт новичкам в написании текстов по работе.\nХорошее качество издания, приятная наощупь бумага.","media":[]},"ri_210982220":{"reviewId":"210982220","author":{"nickname":"Natalya Tsvetkova","avatarMediaItemId":"mi_18435416379197293313","isAnonymous":false,"publicId":"6478fcmy8ye3agmmqg15u40kq8"},"rating":5,"reviewDate":"1685030006251","commonText":"Хорошая","media":[]},"ri_148553818":{"reviewId":"148553818","author":{"nickname":"Dgemm","avatarMediaItemId":"mi_1666759696298983329","isAnonymous":false,"publicId":"pk96gt9g7qj2mxnu7p6mwza2nc"},"rating":5,"reviewDate":"1640536417430","advantages":"Приятная и полезная в чтении книга. Обожаю оформление – вторая причина, почему я люблю эту серию (это вторая книга в серии после \"Пиши, сокращай\"). Обязательна всем, кто хоть на буковку причастен к тексту :)","media":[]},"ri_273555436":{"reviewId":"273555436","author":{"nickname":"Александр","avatarMediaItemId":"mi_7879025940690797334","isAnonymous":false,"publicId":"7m52bu2kh18d63724uva5n2jmw"},"rating":5,"reviewDate":"1705745185071","advantages":"хорошая книга","disadvantages":"нет","media":[]},"ri_231500101":{"reviewId":"231500101","author":{"nickname":"Ludmila T.","avatarMediaItemId":"mi_14436347760112477088","isAnonymous":false,"publicId":"ludmilaturtseva"},"rating":5,"reviewDate":"1693564250514","advantages":"Книжка хорошая","media":[]},"ri_225514124":{"reviewId":"225514124","author":{"nickname":"Mr Wolf","avatarMediaItemId":"mi_10976536813285640517","isAnonymous":false,"publicId":"rkv0znjxaj8ajkat5ednqn4dx0"},"rating":5,"reviewDate":"1691137781729","advantages":"отличное руководство по написанию текстов","disadvantages":"для опытных копирайтеров информация может быть не нова, но для начинающих самое то","media":[]},"ri_128904024":{"reviewId":"128904024","author":{"nickname":"Kirill Shelishch","avatarMediaItemId":"mi_14541703485662936386","isAnonymous":false,"publicId":"9cw79w2ceqd0y5923and7tqzwc"},"rating":5,"reviewDate":"1622098845000","advantages":"Книга выводит на иной уровень понимания не только текста, но и речи, действий!","disadvantages":"Три четверти книги - это примеры и антипримеры. 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Верстка, подача, юмор - все на уровне.","media":[]},"ri_135780005":{"reviewId":"135780005","author":{"nickname":"Артём А.","avatarMediaItemId":"mi_2274694920710855695","isAnonymous":false,"publicId":"3xreu0bkmdp9qapdqt823ryfhc"},"rating":5,"reviewDate":"1627995490790","advantages":"Содержание, структура, информативность.","commonText":"Оформление на высшем уровне, как у первой книги. Хорошее дополнение к первой книге. Чтение настолько же увлекательно.","media":[]},"ri_136417995":{"reviewId":"136417995","author":{"nickname":"Ольга Адагамова","avatarMediaItemId":"mi_9260455243114189579","isAnonymous":false,"publicId":"8wb6pjjrthj7m4hxcr4zhj15gc"},"rating":5,"reviewDate":"1628793037160","advantages":"Интересная и познавательная. Отличное дополнение к Пиши, сокращай! Приятная на ощупь обложка, качественная печать","disadvantages":"Нет","commonText":"Рекомендую","media":["mi_8384642885226610699"]}}}}
user avatar
2 года назад • Ольга Адагамова • Куплен на Маркете
Достоинства: Интересная и познавательная. Отличное дополнение к Пиши, сокращай! Приятная на ощупь обложка, качественная печать
Недостатки: Нет
Комментарий: Рекомендую
user avatar
3 года назад • Kirill Shelishch • Куплен на Маркете
Достоинства: Книга выводит на иной уровень понимания не только текста, но и речи, действий!
Недостатки: Три четверти книги - это примеры и антипримеры. Автор утверждает, что именно так нужно вносить ясность и, знаете, я с ним согласен, но такой формат повествования чисто эстетически надоедает за 400+ страниц.
Комментарий: Книга классная, всем рекомендую! Реально прокачивает взгляд на текст, и даже больше. Книга может помочь манагерам в переговорах, публичным людям в выступлениях и всем-всем-всем в общении между собой. Определенно, лайк!
user avatar
10 месяцев назад • Mr Wolf • Куплен на Маркете
Достоинства: отличное руководство по написанию текстов
Недостатки: для опытных копирайтеров информация может быть не нова, но для начинающих самое то
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  • Новые правила деловой переписки. Альпина Паблишер
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    Новые правила деловой переписки. Альпина Паблишер

    Цена 598 ₽ вместо 1 050
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 1 079 ₽ вместо 1 853
  • Журнал За рулем №06,2024. Июнь
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    Журнал За рулем №06,2024. Июнь

    Цена 172 ₽ вместо 195
  • Терапия настроения: Клинически доказанный способ победить депрессию без таблеток
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    Терапия настроения: Клинически доказанный способ победить депрессию без таблеток

    Цена 722 ₽ вместо 1 320
  • Сарычева Л. А. Уступите место драме. Как писать интересно даже на скучные темы. Копирайтерам, журналистам, редакторам
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    Сарычева Л. А. Уступите место драме. Как писать интересно даже на скучные темы. Копирайтерам, журналистам, редакторам

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  • Канеман Д. Думай медленно. Решай быстро. Думай и Решай
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    Канеман Д. Думай медленно. Решай быстро. Думай и Решай

    Цена 1 455 ₽ вместо 1 470
  • Рисуем за 30 секунд любых животных Дмитриева В. Г.
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    Рисуем за 30 секунд любых животных Дмитриева В. Г.

    Цена 167 ₽ вместо 241
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    Реклама
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  • Метафорические ассоциативные карты МАК «Любовь к себе», 50 карт, 16+
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    Метафорические ассоциативные карты МАК «Любовь к себе», 50 карт, 16+

    Цена 216 ₽ вместо 351
  • Квест книга "Детективные дела Гарольда Флинта", 36 стр.
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    Комбинированные летние задания за курс 1 класса. 50 занятий по русскому языку и математике. ФГОС

    Цена 357 ₽ вместо 361
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    Летняя тетрадь. Идём во 2-ой класс. Тренажёр. Новый ФГОC

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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 613 ₽ вместо 1 053
  • Зощенко М. Рассказы для детей. Чтение - лучшее учение
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    Зощенко М. Рассказы для детей. Чтение - лучшее учение

    Цена 346 ₽ вместо 349
  • Французские дети не плюются едой. Секреты воспитания из Парижа. Друкерман П. Синдбад
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    Французские дети не плюются едой. Секреты воспитания из Парижа. Друкерман П. Синдбад

    Цена 667 ₽ вместо 886
  • Coraline Gaiman N.
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    Coraline Gaiman N.

    Цена 464 ₽ вместо 670
  • Метод StoryBrand: Расскажите о своем бренде так, чтобы в него влюбились
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    Метод StoryBrand: Расскажите о своем бренде так, чтобы в него влюбились

    Цена 732 ₽ вместо 1 238
  • Думай как математик: Как решать любые задачи быстрее и эффективнее
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    Думай как математик: Как решать любые задачи быстрее и эффективнее

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  • Эриксон Т. Кругом одни идиоты. 4 типа личности: как найти подход к каждому из них
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    Эриксон Т. Кругом одни идиоты. 4 типа личности: как найти подход к каждому из них

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    Реклама
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  • Роулинг Джоан Кэтлин. Гарри Поттер и философский камень. Гарри Поттер
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    Роулинг Джоан Кэтлин. Гарри Поттер и философский камень. Гарри Поттер

    Цена 1 179 ₽ вместо 1 191
  • Вредные советы
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    Вредные советы

    Цена 298 ₽ вместо 301
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