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Описание

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Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов

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4.9
(103)
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Описание

О чем

Эта книга о правильной и понятной коммуникации: как с помощью слов доносить свои мысли и влиять на людей.
Максим Ильяхов развивает тему, затронутую в бестселлере «Пиши, сокращай». Вы узнаете, как привлечь внимание читателей, как помочь им понять и принять точку зрения автора, как увлекательно и доступно раскрыть любую тему, даже самую сложную.
Вы найдете в книге более 50 инструментов улучшения текста. В разделе «Контекст» автор покажет, как справиться с предвзятостью читателей и настроить их на верное восприятие информации. В разделе «Интерес» — как превратить скучный текст в увлекательный, не меняя его содержания. Раздел «Текст» посвящен использованию примеров, антипримеров, аналогий, метафор, сюжетности и слоганов — тому, что поможет адресату правильно понять написанное вами. В разделе «Подача» представлены инструменты мгновенного воздействия: как донести главное заголовком, схемой или фотографией. Максим Ильяхов рассказывает о создании сильного текста, подкрепляя теорию примерами из собственной практики.
Книга адресована всем, кто уже умеет писать и сокращать, но хочет делать это лучше — так, чтобы не только информировать, но и убеждать словом, — копирайтерам, маркетологам, бизнес-тренерам, предпринимателям и блогерам.
Читать далее
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Коротко о товаре

Артикул Маркета
4229464529
Издательство
ISBN
9785961435825
Серия
Альпина. Саморазвитие (Альпина)
Автор
Ильяхов М.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
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Цена с картой Яндекс Пэй:804 ₽

Скидка: 45%
–45 %
Вместо: 829 ₽1 453 ₽
  • 24 июня, курьер Маркета • 99 ₽
  • 24 июня, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:2 674 ₽

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Ильяхов М. "Ясно, понятно"
Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов
4.9
(103)
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4.9
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У продавца:103 оценки·19 отзывов
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Верстка, подача, юмор - все на уровне.","media":[]},"ri_210982220":{"reviewId":"210982220","author":{"nickname":"Natalya Tsvetkova","avatarMediaItemId":"mi_18435416379197293313","isAnonymous":false,"publicId":"6478fcmy8ye3agmmqg15u40kq8"},"rating":5,"reviewDate":"1685030006251","commonText":"Хорошая","media":[]},"ri_128904024":{"reviewId":"128904024","author":{"nickname":"Kirill Shelishch","avatarMediaItemId":"mi_14541703485662936386","isAnonymous":false,"publicId":"9cw79w2ceqd0y5923and7tqzwc"},"rating":5,"reviewDate":"1622098845000","advantages":"Книга выводит на иной уровень понимания не только текста, но и речи, действий!","disadvantages":"Три четверти книги - это примеры и антипримеры. Автор утверждает, что именно так нужно вносить ясность и, знаете, я с ним согласен, но такой формат повествования чисто эстетически надоедает за 400+ страниц.","commonText":"Книга классная, всем рекомендую! Реально прокачивает взгляд на текст, и даже больше. Книга может помочь манагерам в переговорах, публичным людям в выступлениях и всем-всем-всем в общении между собой. \n\nОпределенно, лайк!","media":[]},"ri_148553818":{"reviewId":"148553818","author":{"nickname":"Dgemm","avatarMediaItemId":"mi_1666759696298983329","isAnonymous":false,"publicId":"pk96gt9g7qj2mxnu7p6mwza2nc"},"rating":5,"reviewDate":"1640536417430","advantages":"Приятная и полезная в чтении книга. Обожаю оформление – вторая причина, почему я люблю эту серию (это вторая книга в серии после \"Пиши, сокращай\"). Обязательна всем, кто хоть на буковку причастен к тексту :)","media":[]},"ri_142903327":{"reviewId":"142903327","author":{"nickname":"Владимир Молчанов","avatarMediaItemId":"mi_3116390304324994818","isAnonymous":false,"publicId":"da0a23yeb4xkb4mnyyxxaj40dm"},"rating":5,"reviewDate":"1636722330983","advantages":"Отличная книга для тех, кто хочет четко выражать свои мысли","media":[]},"ri_135612519":{"reviewId":"135612519","author":{"nickname":"Ольга Дроздова","avatarMediaItemId":"mi_18372477936329364305","isAnonymous":false,"publicId":"nk9xcyp55e5pz0jpuyemfw06rg"},"rating":5,"reviewDate":"1627809807263","advantages":"Структурированный текст с хорошими примерами.\nПодойдёт новичкам в написании текстов по работе.\nХорошее качество издания, приятная наощупь бумага.","media":[]},"ri_154342461":{"reviewId":"154342461","author":{"nickname":"Роман","avatarMediaItemId":"mi_2870995335545418163","isAnonymous":false,"publicId":"gruc94224nhw4kz0vtnh2133ar"},"rating":5,"reviewDate":"1645614670189","advantages":"Хорошее изложение материала","disadvantages":"Нет","commonText":"Версия в аудио гораздо расширение.","media":[]},"ri_273555436":{"reviewId":"273555436","author":{"nickname":"Александр","avatarMediaItemId":"mi_7879025940690797334","isAnonymous":false,"publicId":"7m52bu2kh18d63724uva5n2jmw"},"rating":5,"reviewDate":"1705745185071","advantages":"хорошая книга","disadvantages":"нет","media":[]},"ri_135780005":{"reviewId":"135780005","author":{"nickname":"Артём А.","avatarMediaItemId":"mi_2274694920710855695","isAnonymous":false,"publicId":"3xreu0bkmdp9qapdqt823ryfhc"},"rating":5,"reviewDate":"1627995490790","advantages":"Содержание, структура, информативность.","commonText":"Оформление на высшем уровне, как у первой книги. Хорошее дополнение к первой книге. Чтение настолько же увлекательно.","media":[]},"ri_231500101":{"reviewId":"231500101","author":{"nickname":"Ludmila T.","avatarMediaItemId":"mi_14436347760112477088","isAnonymous":false,"publicId":"ludmilaturtseva"},"rating":5,"reviewDate":"1693564250514","advantages":"Книжка хорошая","media":[]},"ri_136417995":{"reviewId":"136417995","author":{"nickname":"Ольга Адагамова","avatarMediaItemId":"mi_9260455243114189579","isAnonymous":false,"publicId":"8wb6pjjrthj7m4hxcr4zhj15gc"},"rating":5,"reviewDate":"1628793037160","advantages":"Интересная и познавательная. Отличное дополнение к Пиши, сокращай! Приятная на ощупь обложка, качественная печать","disadvantages":"Нет","commonText":"Рекомендую","media":["mi_8384642885226610699"]}}}}
user avatar
3 года назад • Kirill Shelishch • Куплен на Маркете
Достоинства: Книга выводит на иной уровень понимания не только текста, но и речи, действий!
Недостатки: Три четверти книги - это примеры и антипримеры. Автор утверждает, что именно так нужно вносить ясность и, знаете, я с ним согласен, но такой формат повествования чисто эстетически надоедает за 400+ страниц.
Комментарий: Книга классная, всем рекомендую! Реально прокачивает взгляд на текст, и даже больше. Книга может помочь манагерам в переговорах, публичным людям в выступлениях и всем-всем-всем в общении между собой. Определенно, лайк!
user avatar
10 месяцев назад • Mr Wolf • Куплен на Маркете
Достоинства: отличное руководство по написанию текстов
Недостатки: для опытных копирайтеров информация может быть не нова, но для начинающих самое то
user avatar
5 месяцев назад • Александр • Куплен на Маркете
Достоинства: хорошая книга
Недостатки: нет
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    Рисуем за 30 секунд любых животных Дмитриева В. Г.

    Цена 167 ₽ вместо 241
  • Новые правила деловой переписки. Альпина Паблишер
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    Новые правила деловой переписки. Альпина Паблишер

    Цена 619 ₽ вместо 1 050
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 1 079 ₽ вместо 1 853
  • Журнал За рулем №06,2024. Июнь
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    Журнал За рулем №06,2024. Июнь

    Цена 172 ₽ вместо 195
  • Манга Магическая битва. Книга 5. Таланты умирают молодыми. В преддверии праздника.
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    Манга Магическая битва. Книга 5. Таланты умирают молодыми. В преддверии праздника.

    Цена 656 ₽ вместо 663
  • Терапия настроения: Клинически доказанный способ победить депрессию без таблеток
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    Терапия настроения: Клинически доказанный способ победить депрессию без таблеток

    Цена 722 ₽ вместо 1 320
  • Летняя тетрадь. Идём во 2-ой класс. Тренажёр. Новый ФГОC
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    Летняя тетрадь. Идём во 2-ой класс. Тренажёр. Новый ФГОC

    Цена 357 ₽ вместо 450
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  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 749 ₽ вместо 757
  • Думай как математик: Как решать любые задачи быстрее и эффективнее
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    Думай как математик: Как решать любые задачи быстрее и эффективнее

    Цена 596 ₽ вместо 1 120
  • Манга Магическая битва. Книга 3. Командный бой. Чёрная вспышка
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    Манга Магическая битва. Книга 3. Командный бой. Чёрная вспышка

    Цена 656 ₽ вместо 663
  • Манга Магическая битва. Книга 4. Начало повиновения. Пагубный талант
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    Манга Магическая битва. Книга 4. Начало повиновения. Пагубный талант

    Цена 656 ₽ вместо 663
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 613 ₽ вместо 1 053
  • Руки света. Барбара Бреннан
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    Руки света. Барбара Бреннан

    Цена 2 465 ₽ вместо 5 925
  • Ода Э. "Манга One Piece. Большой куш. Кн.1. Ода Э."
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    Ода Э. "Манга One Piece. Большой куш. Кн.1. Ода Э."

    Цена 766 ₽ вместо 774
  • Роулинг Джоан Кэтлин. Гарри Поттер и философский камень. Гарри Поттер
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    Роулинг Джоан Кэтлин. Гарри Поттер и философский камень. Гарри Поттер

    Цена 1 179 ₽ вместо 1 191
  • Квест книга "Детективные дела Гарольда Флинта", 36 стр.
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    Квест книга "Детективные дела Гарольда Флинта", 36 стр.

    Цена 295 ₽ вместо 301
  • Манга Человек-бензопила. Кн.3. Несовершеннолетний. Бум-бум-бум. Фудзимото Т.
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    Манга Человек-бензопила. Кн.3. Несовершеннолетний. Бум-бум-бум. Фудзимото Т.

    Цена 708 ₽ вместо 715
  • Метафорические ассоциативные карты МАК «Любовь к себе», 50 карт, 16+
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    Метафорические ассоциативные карты МАК «Любовь к себе», 50 карт, 16+

    Цена 216 ₽ вместо 351
  • Эриксон Т. Кругом одни идиоты. 4 типа личности: как найти подход к каждому из них
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    Эриксон Т. Кругом одни идиоты. 4 типа личности: как найти подход к каждому из них

    Цена 243 ₽ вместо 377
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    Реклама
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  • Канеман Д. Думай медленно. Решай быстро. Думай и Решай
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    Канеман Д. Думай медленно. Решай быстро. Думай и Решай

    Цена 1 455 ₽ вместо 1 470
  • Харизма: Как влиять, убеждать и вдохновлять + Покет-серия
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    Харизма: Как влиять, убеждать и вдохновлять + Покет-серия

    Цена 360 ₽ вместо 520
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