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Ясно, понятно: Как доносить мысли и убеждать людей с помощью слов

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4.9

(101)

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Описание

О чем

Эта книга о правильной и понятной коммуникации: как с помощью слов доносить свои мысли и влиять на людей.
Максим Ильяхов развивает тему, затронутую в бестселлере «Пиши, сокращай». Вы узнаете, как привлечь внимание читателей, как помочь им понять и принять точку зрения автора, как увлекательно и доступно раскрыть любую тему, даже самую сложную.
Вы найдете в книге более 50 инструментов улучшения текста. В разделе «Контекст» автор покажет, как справиться с предвзятостью читателей и настроить их на верное восприятие информации. В разделе «Интерес» — как превратить скучный текст в увлекательный, не меняя его содержания. Раздел «Текст» посвящен использованию примеров, антипримеров, аналогий, метафор, сюжетности и слоганов — тому, что поможет адресату правильно понять написанное вами. В разделе «Подача» представлены инструменты мгновенного воздействия: как донести главное заголовком, схемой или фотографией. Максим Ильяхов рассказывает о создании сильного текста, подкрепляя теорию примерами из собственной практики.
Книга адресована всем, кто уже умеет писать и сокращать, но хочет делать это лучше — так, чтобы не только информировать, но и убеждать словом, — копирайтерам, маркетологам, бизнес-тренерам, предпринимателям и блогерам.

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Коротко о товаре

Артикул Маркета

4229464529

Издательство

Альпина Паблишер

ISBN

9785961435825

Серия

Альпина. Саморазвитие (Альпина)

Автор

Ильяхов М.

Все характеристики

Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.

Все товары Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:714 ₽

Скидка: 51%

–51 %

Вместо: 736 ₽~~1 453~~ ₽

Завтра, курьер Маркета • 99 ₽
Завтра, в пункт выдачи • 0 ₽

Альпина книги

Рейтинг 5 из 5

7Котзывов

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Цена с картой Яндекс Пэй:2 701 ₽

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Достойная книга.","disadvantages":"Многовато информации, всё сразу по полочкам не разложить.","media":[]},"ri_273555436":{"reviewId":"273555436","author":{"nickname":"Александр","avatarMediaItemId":"mi_7879025940690797334","isAnonymous":false},"rating":5,"reviewDate":"1705745185071","advantages":"хорошая книга","disadvantages":"нет","media":[]},"ri_135780005":{"reviewId":"135780005","author":{"nickname":"Артём А.","avatarMediaItemId":"mi_2274694920710855695","isAnonymous":false},"rating":5,"reviewDate":"1627995490790","advantages":"Содержание, структура, информативность.","commonText":"Оформление на высшем уровне, как у первой книги. Хорошее дополнение к первой книге. Чтение настолько же увлекательно.","media":[]},"ri_128904024":{"reviewId":"128904024","author":{"nickname":"Kirill Shelishch","avatarMediaItemId":"mi_14541703485662936386","isAnonymous":false},"rating":5,"reviewDate":"1622098845000","advantages":"Книга выводит на иной уровень понимания не только текста, но и речи, действий!","disadvantages":"Три четверти книги - это примеры и антипримеры. Автор утверждает, что именно так нужно вносить ясность и, знаете, я с ним согласен, но такой формат повествования чисто эстетически надоедает за 400+ страниц.","commonText":"Книга классная, всем рекомендую! Реально прокачивает взгляд на текст, и даже больше. Книга может помочь манагерам в переговорах, публичным людям в выступлениях и всем-всем-всем в общении между собой. \n\nОпределенно, лайк!","media":[]}}}}

3 года назад • Kirill Shelishch • Куплен на Маркете

Достоинства: Книга выводит на иной уровень понимания не только текста, но и речи, действий!
Недостатки: Три четверти книги - это примеры и антипримеры. Автор утверждает, что именно так нужно вносить ясность и, знаете, я с ним согласен, но такой формат повествования чисто эстетически надоедает за 400+ страниц.
Комментарий: Книга классная, всем рекомендую! Реально прокачивает взгляд на текст, и даже больше. Книга может помочь манагерам в переговорах, публичным людям в выступлениях и всем-всем-всем в общении между собой. Определенно, лайк!

9 месяцев назад • Mr Wolf • Куплен на Маркете

Достоинства: отличное руководство по написанию текстов
Недостатки: для опытных копирайтеров информация может быть не нова, но для начинающих самое то

4 месяца назад • Александр • Куплен на Маркете

Достоинства: хорошая книга
Недостатки: нет

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Книги Гарри Поттер Росмэн. Комплект 7 книг в черном сундуке + 5 подарков (Роулинг Д. К.)

Цена 8 108 ₽ вместо 14 990

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Чалдини Р. Психология влияния. Как научиться убеждать и добиваться успеха (тв.)

Цена 414 ₽ вместо 666

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Источник / Художественная литература

Цена 680 ₽ вместо 1 320

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Тело помнит все: какую роль психологическая травма играет в жизни человека и какие техники помогают ее преодолеть, Бессел Ван дер Колк

Цена 921 ₽ вместо 1 163

Текст по полочкам: Краткое пособие по деловой переписке

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Текст по полочкам: Краткое пособие по деловой переписке

Цена 460 ₽ вместо 988

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Как жаль, что мои родители об этом не знали (и как повезло моим детям, что теперь об этом знаю я), Филиппа Перри

Цена 691 ₽ вместо 873

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Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."

Цена 1 263 ₽ вместо 1 409

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Роулинг Дж.К. "Книга Гарри Поттер и философский камень. Роулинг Дж.К."

Цена 930 ₽ вместо 939

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