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Психология сарафанного радио. Как сделать продукты и идеи популярными

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Описание

Что делает вещи популярными? Если вы сказали реклама, подумайте еще раз. Люди не прислушиваются к рекламе, они прислушиваются к мнению других людей. Но почему мы говорим о некоторых продуктах и идеях больше, чем о других? Почему некоторые истории и слухи распространяются словно пожар? И что делает контент в Сети вирусным? Профессор Уортонской школы бизнеса Йона Бергер многие годы посвятил поиску ответов. В этой основанной на своих обширных исследованиях книге он делится с нами научным обоснованием феномена сарафанного радио. Если вам всегда было интересно, почему определенные истории или видеоролики становятся вирусными, вы не только найдете ответ, но и узнаете, как использовать принципы создания заразительного контента самому. Автор предлагает набор конкретных прикладных методик, чтобы придумывать сообщения или рекламу, которыми люди будут охотно делиться друг с другом. Чем бы вы ни занимались, книга поможет сделать так, чтобы о вашем продукте или идее заговорили. Для кого эта книга: Для предпринимателей, блогеров, маркетологов, копирайтеров и всех, кто имеет отношение к рекламе и продвижению продуктов или идей. Фишки книги: Результаты новаторского исследования соседствуют с убедительными примерами из жизни. Вы узнаете, каким образом дорогой стейк завоевал популярность среди более скромных аналогов, почему антинаркотические кампании на самом деле только спровоцировали рост приема наркотиков и почему более 200 миллионов зрителей поделились видео о, казалось бы, скучном продукте — блендере.
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Коротко о товаре

Артикул Маркета
46805457
Издательство
ISBN
9785001958123
Серия
Главные книги о маркетинге
Автор
Бергер Й.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Манн, Иванов и Фербер

Где купить

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Цена с картой Яндекс Пэй:1 092 ₽

Скидка: 1%
–1 %
Вместо: 1 103 ₽
  • 23 июня, курьер Маркета • 99 ₽
  • 23 июня, в пункт выдачи • 0 ₽
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Йона Бергер. Психология сарафанного радио. Как сделать продукты и идеи популярными (переупаковка)
Психология сарафанного радио. Как сделать продукты и идеи популярными
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    Уитни Гудман. Токсичный позитив. Как перестать подавлять негативные эмоции и оставаться искренними с собой

    Цена 773 ₽ вместо 1 008
  • Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)
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    Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)

    Цена 245 ₽ вместо 699
  • Наталья Способина. Истинное волшебство. Дар Кощея
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    Наталья Способина. Истинное волшебство. Дар Кощея

    Цена 653 ₽ вместо 827
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 583 ₽ вместо 1 053
  • Александра Леонидовна Баркова. Славянские мифы. От Велеса и Мокоши до птицы Сирин и Ивана Купалы
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    Александра Леонидовна Баркова. Славянские мифы. От Велеса и Мокоши до птицы Сирин и Ивана Купалы

    Цена 904 ₽ вместо 913
  • Джейн Остен. Гордость и предубеждение. Вечные истории
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    Джейн Остен. Гордость и предубеждение. Вечные истории

    Цена 488 ₽ вместо 493
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    Реклама
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    Чан Ким и Рене Моборн. Стратегия голубого океана. Как найти или создать рынок, свободный от других игроков

    Цена 1 646 ₽ вместо 2 044
  • Ксения Власова. Избушка на костях
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    Ксения Власова. Избушка на костях

    Цена 695 ₽ вместо 877
  • Карстен Себастиан Хенн. Служба доставки книг
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    Карстен Себастиан Хенн. Служба доставки книг

    Цена 519 ₽ вместо 725
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 393 ₽ вместо 397
  • Прайор К. Не рычите на собаку! Книга о дрессировке людей, животных и самого себя
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  • Луиза Мэй Олкотт. Маленькие женщины. Вечные истории
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    Владимир Петрухин. Карело-финские мифы. От «Калевалы» и птицы-демиурга до чуди и саамов

    Цена 871 ₽ вместо 1 153
  • Эл Моргот. Злодейский путь. Том 1 и 2
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    Эл Моргот. Злодейский путь. Том 1 и 2

    Цена 841 ₽ вместо 1 392
  • Дэниел Гоулман. Эмоциональный интеллект. Почему он может значить больше, чем IQ. NEON Pocketbooks
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    Дэниел Гоулман. Эмоциональный интеллект. Почему он может значить больше, чем IQ. NEON Pocketbooks

    Цена 360 ₽ вместо 364
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    Реклама
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  • Полин Браун. Эстетический интеллект. Как его развивать и использовать в бизнесе и жизни
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    Полин Браун. Эстетический интеллект. Как его развивать и использовать в бизнесе и жизни

    Цена 940 ₽ вместо 1 269
  • S.N.U.F.F. (Пелевин В. О.)
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    S.N.U.F.F. (Пелевин В. О.)

    Цена 539 ₽ вместо 551
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