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Описание

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Как создать продукт, который купят. Метод Lean Customer Development

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У продавца: 
нет • На Маркете: 5.0
(1)
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Описание

Книга Синди Альварес Как создать продукт, который купят дополняет, расширяет и детализирует инновационные идеи, изложенные в международных бестселлерах Четыре шага к озарению Стива Бланка и Бизнес с нуля Эрика Риса. Новизна подхода Альварес в том, что она успешно распространяет методику развития потребителей за рамки сегмента стартапов. Предлагаемый ей метод Lean Customer Development применим в компаниях любого размера, от недавно созданных до признанных флагманов рынка. Прочитав книгу Синди Альварес, вы освоите стратегию и инструментарий для решения критически важной задачи современного бизнеса - как надежно проверить свои гипотезы и выйти на рынок с продуктом, который востребован покупателями.
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Коротко о товаре

Артикул Маркета
4229482592
Издательство
ISBN
978-5-9614-6786-4
Автор
Синди Альварес
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:652 ₽

Скидка: 38%
–38 %
Вместо: 672 ₽1 050 ₽
  • 7 июня, курьер Маркета • 99 ₽
  • 7 июня, в пункт выдачи • 0 ₽
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Синди Альварес "Как создать продукт, который купят. Метод Lean Customer Development"
Как создать продукт, который купят. Метод Lean Customer Development
У продавца: 
нет • На Маркете: 5.0
(1)
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Вместо: 672 ₽1 050 ₽
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Рекомендуем

  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 522 ₽ вместо 1 120
  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Цена 1 276 ₽ вместо 4 297
  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Цена 403 ₽ вместо 653
  • Иванов А. "Как придумать идею, если вы не Огилви"
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    Иванов А. "Как придумать идею, если вы не Огилви"

    Цена 1 019 ₽ вместо 1 029
  • Предпринимательство и стартапы
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    Предпринимательство и стартапы

    Цена 607 ₽ вместо 1 050
  • Дум Э. Творец слез
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    Дум Э. Творец слез

    Цена 751 ₽ вместо 759
  • Реклама
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  • Ольга Новикова Сделай это в Китае Руководство по производству вашего товара в КНР: от идеи до партии на складе
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    Ольга Новикова Сделай это в Китае Руководство по производству вашего товара в КНР: от идеи до партии на складе

    Цена 860 ₽ вместо 1 269
  • Джон Шоул. Первоклассный сервис как конкурентное преимущество
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    Джон Шоул. Первоклассный сервис как конкурентное преимущество

    Цена 1 176 ₽ вместо 1 200
  • Клиентоцентричность: Отношения с потребителями в цифровую эпоху
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    Клиентоцентричность: Отношения с потребителями в цифровую эпоху

    Цена 2 633 ₽ вместо 2 660
  • Впереди перемен. Как успешно провести организационные преобразования
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    Впереди перемен. Как успешно провести организационные преобразования

    Цена 465 ₽ вместо 800
  • Источник / Художественная литература
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    Источник / Художественная литература

    Цена 768 ₽ вместо 1 320
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

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    Экспертные продажи. Новые методы убеждения покупателей

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    Развивающая настольная игра "Безумный крокодил", на реакцию, внимание, ловкость, для детей

    Цена 230 ₽ вместо 605
  • Настольная игра «Поймай монстрика» (жестяная коробочка)
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    Настольная игра «Поймай монстрика» (жестяная коробочка)

    Цена 266 ₽ вместо 453
  • Книга Чуть свет, с собакою вдвоем
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    Книга Чуть свет, с собакою вдвоем

    Цена 173 ₽ вместо 233
  • Реклама
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  • Книга 1984
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    Книга 1984

    Цена 130 ₽ вместо 179
  • 1984 (новый перевод)
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    1984 (новый перевод)

    Цена 314 ₽ вместо 453
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