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Баннер
ЯндексЯндекс
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Описание
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Карл Сьюэлл. Клиенты на всю жизнь

Ленточка-закладка
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Артикул Маркета
102228203659
ISBN
9785001467083
Серия
Белая серия. Классика бизнеса
Автор
Карл Сьюэлл
Переводчик
Фербер М., Иванов М.
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
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Все хиты9-22 июня
Акция
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Цена с картой Яндекс Пэй:781 ₽
Скидка: 40%
–40 %
Вместо:
789 ₽1 306 ₽
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Карл Сьюэлл "Клиенты на всю жизнь"
Карл Сьюэлл. Клиенты на всю жизнь
Задать вопрос
Цена с картой Яндекс Пэй:781 ₽
Скидка: 40%
–40 %
Вместо:
789 ₽1 306 ₽
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Войдите, и станет дешевлеВ аккаунте больше скидок
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Доставка Маркета
15 июня, курьер  99 ₽
Москва
15 июня, по клику  0 ₽
15-30 мин. курьером в удобный момент
15 июня, пункт выдачи  0 ₽
Москва
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ЭКСМО
ЭКСМО
Магазин•4.8 178.3K оценок
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    Браун Пол. Клиенты на всю жизнь. Маркетинг
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    Цена 1 371 ₽
    Пэй
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  • Клиенты на всю жизнь
    1 %
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    Клиенты на всю жизнь
    Рейтинг товара: 5.0 из 5на основе 3 оценки
      , 
    Цена 955 ₽
    Пэй
    {"widgets":{"@marketfront/LinkSpeculation":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-9uhnkxd208i/linkSpeculation":{"url":"/card/karl-syuell-kliyenty-na-vsyu-zhizn-tverdyy/102193195081?do-waremd5=TAjl4_RekTVRfWW_bK8ALg&showUid=17496375419770218178806002&cpa=1&cpc=xUUrdbYlp1PJwyNSSv_XrG4mnnHyCEInIB0cZaVj_27JSndVY9D2e7mGv6vcyWbpB9MA7WQFdnoFoGlqsQlmhp2i-dRYNFhULYi5aete8SxiaxLnIHw-0GQTHp-jsi1yTN1_UbSKe9SQdU31CjCCeLZpW8Hoh7TDXDr9eZAIupCZ636j2kIhRYURckO-fP4pTdoB_B4eiKqzW7MvatJVQsnujHszkVrWR23oQVQKvTUzeXm_oCfxDoOFUzKEWUb38743LCTdLD3K25WgDMSbJxX0A6FscYi2hOAuvbp4iPCjx_NLT49D_bqoYVaRBiLp0B1WbkSq8xjRv2d3D9SnTN-cscS1U6bmLqVg8wReDQvwUtCV7L4u1o56KpB5iugKMIVvtZUxPsT55LYt2Ky2QCkKucCqHRKT1Vq4aw4Z2YmnBne2WGYiAo3xAAXki8L_tE6Y08qnrk4-h7O70EugJw%2C%2C","snippetLinkId":"sl_wfogypfhss","galleryLinkId":"gl_wfogypfhss"}}},"meta":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-9uhnkxd208i/linkSpeculation":{"name":"@marketfront/LinkSpeculation"}}}
  • Карл Сьюэлл, Пол Браун. Клиенты на всю жизнь. NEON Pocketbooks
    23 %
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    Карл Сьюэлл, Пол Браун. Клиенты на всю жизнь. NEON Pocketbooks
    Рейтинг товара: 4.7 из 5на основе 23 оценки
      , 
    Цена 751 ₽
    Пэй
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  • Клиенты на всю жизнь
    10 %
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    Клиенты на всю жизнь
      , 
    Цена 4 949 ₽
    Пэй
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  • От "Энигмы" до ChatGPT. Эволюция искусственного интеллекта и российские бизнес-кейсы
    2 %
    НИЖЕ РЫНКА
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    От "Энигмы" до ChatGPT. Эволюция искусственного интеллекта и российские бизнес-кейсы
      , 
    Цена 1 527 ₽
    Пэй
    {"widgets":{"@marketfront/LinkSpeculation":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-kfmydy1fpvk/linkSpeculation":{"url":"/card/ot-enigmy-do-chatgpt-evolyutsiya-iskusstvennogo-intellekta-i-rossiyskiye-biznes-keysy/103792597999?do-waremd5=inhK8I8KG76O-UnKukEjJg&showUid=17496375419800431590406005&cpa=1&cpc=xUUrdbYlp1PhNxsM6GjIk9FpNUq_GvFH08kOFIhNH79jJKsiX5KvgEf_1EXI2Y6FECFWLWbzZb2IbXeCzxvvz9IXaZ9NqrmCadVCTCbj3Zv5yx0fRsqxhv-EG_5Drz6BLAP2M_9lxBtgPrLOAUR0fDQc_7kd36X_RTK9P6HYIKEt6y-eIvfVGONBpEJoKS1_DVWzyBeimTyXbUhxwKpEb3NbsvTe_CAcNhHaLSmGQvlPhcxEMcMdG_-m3Gb_f7RDM5wplrba07Y5Knjh_xGhVZWYGm-uhDu_c9v67GFolrH1p_HjpKxm9S0xVjZN6-OkO6NTf4zIj0uQIZZ8dcKZ4lo3iSkTXI0Q4U5scSXSJv9WksQsXd-WdJYx-NWpq-9B9hHS9U7lFfhh8YAs_jJH7PCZj3dIonrz8h2SytRk9npHp9bniIkKg7m7qJb7QKDT1-71y3vOKmDvnAKVmYS6QjatbO8VAgKO2mieww5fBJ78AotnWQ29DA%2C%2C&sponsored=1","snippetLinkId":"sl_s284bako2k","galleryLinkId":"gl_s284bako2k"}}},"meta":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-kfmydy1fpvk/linkSpeculation":{"name":"@marketfront/LinkSpeculation"}}}
  • Обнимите своих клиентов. Практика выдающегося обслуживания.
    51 %
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    Обнимите своих клиентов. Практика выдающегося обслуживания.
      , 
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    {"widgets":{"@marketfront/LinkSpeculation":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-w9kb5i7nhp/linkSpeculation":{"url":"/card/obnimite-svoikh-kliyentov-praktika-vydayushchegosya-obsluzhivaniya/4334666386?do-waremd5=bB1Q5kOne74mbm2w_HQAyQ&showUid=17496375419810458247206006&cpa=1&cpc=xUUrdbYlp1O6X9vvOGcMazJmoTi4z3P8zhdEVeCckWiMf0zKfZm4cO9Bcnm2mUSswlcy1KMimzPSFOhoWNt9oXTIvJ6W6nQ0BBaMGa6kiLdzKWFcI85HOM-uqHMVNAfGVECrIRBnsHhxaLBZOULltRreqfnhdn7ZHdOe9Dg0rR3YfKDSXM0FLLu-yUAChb1OikqMFr0JP2KinFfBJrgVEtMm5TJoKjtHVNS3nhNLIWg1t1MiCsWOwwXduErVnLOdTBB_A78febQlNbOho72uWvXnHoyb30SEsRJPkXW4_hYHEIWyII49TNP2rBWJMuyxT1xl5R4rli3q-Vnko1Ig93rycD2vSo-OTeKuz5u_AZ75KQaPhuJ8MDvxsr8J6iXI0mVbLRzLFoft51hZ__LGnOUWqYBhZGawkcw8jGk1q2SsZwKrP0kgV3Cg-U9fy5OyMdY8PgGjJTNUnFKFz3-vp1fMRIw9OvrkU7NJ7rzHHOOo9KFR2hIkXw%2C%2C&sponsored=1","snippetLinkId":"sl_uny7n307swr","galleryLinkId":"gl_uny7n307swr"}}},"meta":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-w9kb5i7nhp/linkSpeculation":{"name":"@marketfront/LinkSpeculation"}}}
  • Клиенты на всю жизнь
    50 %
    {"widgets":{"@light/ToggleWishlist":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-btp3ofw7n96/toggleWishlist":{"productId":1775500938,"skuId":"1766153081","oskuId":103150530053,"offerId":"rmgSWP7BgJJ16sHytFe4vg","businessId":"54572057","title":"Клиенты на всю жизнь","picture":"https://avatars.mds.yandex.net/get-mpic/14706361/2a000001967afc1763a30bbf029402e0b62f/orig","price":{"value":"3485","currency":"RUR"},"size":24,"color":"#BDBDBC","withNotification":true,"withText":false,"waitWishlistCollections":false,"initialWishState":false,"place":{"page":"market:product-osku","widget":"unknown"},"isAuth":false,"isWalter":false,"isWishlistPlace":false,"isSnippetClickArea":false,"isNotAuthUser":true}}},"meta":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-btp3ofw7n96/toggleWishlist":{"name":"@light/ToggleWishlist"}}}
    {"widgets":{"@light/AddToCartButton":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-btp3ofw7n96/addToCartButton":{"isNotAuthUser":true,"offerId":"rmgSWP7BgJJ16sHytFe4vg","pendingCartItem":{"productId":1775500938,"offerId":"rmgSWP7BgJJ16sHytFe4vg","showPlaceId":"OTNDnItfwRPC9HBSALuOAS1fVHZ50r3m7962tISqkzIE7sPcazitvszlTPPH9TQb5j9TQE-Xh3LO2Up8xRH1BMZs2lmo9auJ9-LdNkarJMW6XyvYCflx8DaFAAEI_a7XDH5M0jvwnVtLG29xex8tLDWdKyF1V6ewB9mER7kX8hPqhy9Hlnj7wfGPWi0Bx4Wx20hYklXz_dwMcXBRueg3TigHOKGSsDHteXjvAZfswBsl4OWgIixNPEXxUhsMprs9U8Lz-qI2OT3ue-jM1AgZ3G6lh57trhfHBGK0OKZjR29JRL2xU9EGWZnzivFPUWJnzMyia14JPsOQAgk8rFnbgvOTz0S6CjQf","feeShow":"OTNDnItfwRPC9HBSALuOAS1fVHZ50r3m7962tISqkzIE7sPcazitvszlTPPH9TQb5j9TQE-Xh3LO2Up8xRH1BMZs2lmo9auJ9-LdNkarJMW6XyvYCflx8DaFAAEI_a7XDH5M0jvwnVtLG29xex8tLDWdKyF1V6ewB9mER7kX8hPqhy9Hlnj7wfGPWi0Bx4Wx20hYklXz_dwMcXBRueg3TigHOKGSsDHteXjvAZfswBsl4OWgIixNPEXxUhsMprs9U8Lz-qI2OT3ue-jM1AgZ3G6lh57trhfHBGK0OKZjR29JRL2xU9EGWZnzivFPUWJnzMyia14JPsOQAgk8rFnbgvOTz0S6CjQf","skuId":"1766153081","shopId":431782,"price":{"applicablePriceDiscounts":[{"priceWithDiscount":"3485","type":"ya-card","totalPercentWithDiscount":50}],"discount":{"oldMin":"7040","percent":50},"value":"3520","currency":"RUR","splitPayments":[{"payment":{"currency":"RUR","value":872},"count":4},{"payment":{"currency":"RUR","value":581},"count":6},{"payment":{"currency":"RUR","value":291},"count":12}]},"hid":"18540670","name":"Клиенты на всю жизнь","label":"4ncvrhbj95f","count":0,"features":[],"imageMeta":{"namespace":"mpic","groupId":14706361,"key":"2a000001967afc1763a30bbf029402e0b62f"},"categoryId":"18540670","vendorId":"11054138"},"showUid":"17496375419760088624306007","theme":"snippet","amountSelectSize":"l","cpaUrl":"/safeclick/data=J_LVfyLzRQrwwq_jlT6X0Qe5MqUd_xmvSW7ZonS4whuazqbXY-DVnJtsgCJv4bFb-AFRGCGxKfnv5uV_by_GxgPvOc5vN_Mzmkyg5S5JdyGbEUXqjymkQ0IiACcD9Y8Wme6SS2ill5sWRAfozE9JLfrU0RGTNDQyeA1qG6dIfZ255Ei2U9A9DfazNnqmlDGOpyKZN0h18IY928U0LQY75kMAw_trvNV946C97lkkJlReb-Dew6F7zjhi6sQ9Xxl2crmj-4brQ5MXZccYEwoaGqQVfPInGt2ZuzYD0Zghten-MMhwDtVL0-3xwikj_tH2fX50XKlqejpBQilh7mrkbrILmaV9mVKGYDf-9h7UpYec6adE23o9noKJ-F0Fwn8PG5VQ8BuglmkhmqFVVZEigJBkJFE3walBj8xiFQGYrRWZcMa72tpmGNjrNZm6PYpd9C1P3O9fSbFyQG8X87G-gbWHB4iF3hGfBiobb2w7R9v0bAPpSFKcCoFAH5hH6S_3JXStOwucoPX2A3hWL3xCcMijX32zLrZl-KCnLkXoDaF_8Fcr-b-M2Jfew34VpolZtcrWhWzjbVRI4kUj6qICqT1iosRHLDpmGryTCpLKuIgd4qPnH8sz6LDKW8MG4LPhqHVJ80jriaZcOrWRsi87SgIJCkD-EDraxWYNATVV2-tGGMur4wyYK0ZnXmx-mVES6MPuI4qDoGBrYN10lzwEHi6cF0RgjpTrT4cnqcraXzP54--uDGXBT0YAbvbHZ5Sea1Q04mh0krOsz_XWdZgvORTf8zmXqaVaQWt-G2C88EqeMyA5Gq9Y50VDV-2d1cs-BaE8qncpnG435yzFxOsQwYBVkCyHn4Ol86olNBShvo4QkoJdvb8abv9QGEqzkQH5OgNH8dl5L1IMmk7q_wyVaHA5aQ6UdSG_mEo23SoSjO7xB86P9h1EI8prMU9jzKQCnTZTmJsETMwNR1LRQSMhTOhOtnMrWVGyY5QLIR7JyTlLahtBgOlz1KzDZCX6OsWRCvEdWMYH2RwciU_7yO4KT-iCpYpT1118D-MvD9gA3yoJb164yBt7S_J-t8MFNRJ_VRcYcPxCsjJhXzF-L6p10ofHZiP_OULW7gPKnc3lAbxs9AfOtBpUOZT9BnRWLymJPiEl8dbWsbKb79Vwhrw33qHNtWO2NCRRz7zq-sHFyEh2euYh6xU0GdwT_JzXHO-loHuT6zVMrxeYC5wE7RI98mQ-bS0VsuEy5rEOq8SE2oqI0KO25evz6adaH86eT1MnV6ymgSGCNR69i1v_b4cfDX3chyvuLCBLdKIa77Pt0Y8bGS6OI32xygmEEsNQRVL93MncGb46KYsYZojBFj-yzYkbSl3PLhfeiHBdn4PfUMFPbSEZMGH7pIKXHjZXOrGWf2-LB0sceWr0FeT5yyE1eVWbdOPB37AgxwHYwZ6UQgK5gaC_tBhysu-5OyqKbA_L_wWY4oXSGmunH5TRmLXs4pehgGRh9-dndxdtN65-3PvWbqqo23-fgjnduAny9as9mvW1aveTfQu9cbF40jbHl5pBU_B3AHcLnZZwLYMdK6yQfcyE7zUbq7NaEwfM-7EwPkZmFpGi8qgYQLWE9jtxgV-IIcGEgqTWOc1jmTYeiQ5hDQDZyHaW7g,,/b64e=1/sign=58e8222ae9552a9461b6157c65132a72/keyno=MARKET_1/*","hasFeeShow":true,"adultConfirmed":true,"isError":false,"isM2bEdoOnlyEnable":false,"quantity":{"step":1,"minimum":1,"maximum":2},"width":"max","isRoundButton":true,"showNotifications":true,"roundButtonSize":"l","isCartButtonNext":false,"withFastBuyFlowPopUp":true,"hasAnySize":false,"isMarketApp":false}}},"meta":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-btp3ofw7n96/addToCartButton":{"name":"@light/AddToCartButton"}}}
    Клиенты на всю жизнь
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    {"widgets":{"@marketfront/LinkSpeculation":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-btp3ofw7n96/linkSpeculation":{"url":"/card/kliyenty-na-vsyu-zhizn/103150530053?do-waremd5=rmgSWP7BgJJ16sHytFe4vg&showUid=17496375419760088624306007&cpa=1&cpc=xUUrdbYlp1Mgx5VqeKwWPxWQ87D8E_d13olaf20rAhuxmVawmBPQu4UDpE5mGTh1YQeHuQ9kd3zWFOutxoPdQCCSlYw0SPMu3JW60sQdS0H5qApgvo9tqNzRIJHVU-Xl0KNCygQIc4CShmTqU_1KVQOB_W_jiQy79gOTP-3AmxlbHFEnmcacerI7wb5Cys3yxXmssp3UmFgj6GFCW2FiFbtClHsoxbrrvN4kr8CZyjLGLueP5OoZ-SNABmZAA7bfWd2NEZxfTdbZq12sdRVmLEVHXVBsH4Lilqd2uSgRRnZzTKbpQ4HYgKN6gJJ3bKi9nh1sWZKzM9SUODswoH_O-Y3LQoEAFIyY4V2XHRg3KdPTtZGx3SeBGX2rtZMsmzrLOYlY0n4Vu3QvVqjLrfFWEDkEOWyl6oplCT3QyuVvhC8_gc8IiLGjbevaLM4AvwPa9RmTn9PnzlQLRPZLOps6AK807MRJSwXp1hFN_qv47dF-c72pIyiuyQ%2C%2C","snippetLinkId":"sl_4sp7c32uxye","galleryLinkId":"gl_4sp7c32uxye"}}},"meta":{"/content/page/fancyPage/defaultPage/kkmCarousel/kkmCarousel/content/content/slot-btp3ofw7n96/linkSpeculation":{"name":"@marketfront/LinkSpeculation"}}}
  • 100 главных принципов дизайна
    2 %
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    100 главных принципов дизайна
      , 
    Цена 2 304 ₽
    Пэй
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  • Взаимная лояльность. Легендарная стратегия искреннего привлечения клиентов
    44 %
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    Взаимная лояльность. Легендарная стратегия искреннего привлечения клиентов
      , 
    Цена 6 690 ₽
    Пэй
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  • Роджер Бест. Маркетинг от потребителя (новинка)
    33 %
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    Роджер Бест. Маркетинг от потребителя (новинка)
    Рейтинг товара: 5.0 из 5на основе 3 оценки
      , 
    Цена 3 046 ₽
    Пэй
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  • Head First. Паттерны проектирования. 2-е издание
    25 %
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    Head First. Паттерны проектирования. 2-е издание
    Рейтинг товара: 4.6 из 5на основе 10 оценок
      , 
    Цена 2 994 ₽
    Пэй
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  • Джим Калбах. Путь клиента. Создаем ценность продуктов и услуг через карты путей, блупринты и другие инструменты визуализации
    30 %
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    Джим Калбах. Путь клиента. Создаем ценность продуктов и услуг через карты путей, блупринты и другие инструменты визуализации
    Рейтинг товара: 4.7 из 5на основе 7 оценок
      , 
    Цена 1 770 ₽
    Пэй
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О товаре

Карл Сьюэлл — успешный бизнесмен, владелец одной из лучших автодилерских компаний США. Сьюэллу удалось поднять продажи до невиданных высот благодаря привлечению и удержанию покупателей. Его книга являет собой практическое руководство по работе с клиентами (а попутно и по организации работы предприятия, маркетингу и мерчендайзингу).
Сьюэлл рекомендует всем делать ставку на постоянных клиентов, поскольку настрой на разовые продажи делает бизнес неустойчивым. И убедительно доказывает: чтобы удержать клиента, необходимо пересмотреть свои взгляды не только на обслуживание как таковое, но и на организацию работы, оплату труда, чистоту помещений, дизайн ландшафта и многие другие мелочи.
Для кого эта книга?
Вы извлечете из этой книги максимальную пользу, если вы — владелец бизнеса, директор компании, директор по продажам, директор по маркетингу.
Эту книгу должен прочитать каждый менеджер перед тем, как решиться на внедрение CRM-системы.
Обязательное чтение для:
Консультанта по управлению.
Генерального директора.
Коммерческого директора.
Директора по маркетингу.
Руководителя отдела обучения.
Артикул Маркета
102228203659
Бренд
МИФ
ISBN
9785001467083
Серия
Белая серия. Классика бизнеса
Год издания
2025
Автор
Карл Сьюэлл
Переводчик
Фербер М., Иванов М.
Редактор
Потемкина Ю.
Язык
русский
Направление нехудожественной литературы
бизнес и финансы
Количество страниц
224
Иллюстрации
отсутствуют
Обложка
твердый
Бумага
офсетная
Формат
60x88/16
Вес
400 г
Перед покупкой уточняйте характеристики и комплектацию у продавца.
Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Возрастное ограничение 18+
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Отзывы

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37 оценок•7 отзывов
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user avatar
14 мая 2024•Надежда Взварова•Куплен на Маркете
Комментарий: Отличная структурированная книга. Воды ноль, все четко и по делу. Согласна с другими комментаторами, что некоторые кейсы не совсем про нашу страну, но это неизбежное зло. Чуть-чуть смекалки и все советы можно с легкостью применить и у нас. Само издание тоже приятное: белая плотная бумага, хороший шрифт, твердый переплет и даже ленточка-закладка. Рекомендую.
user avatar
27 октября 2024•Екатерина Орлова•Куплен на Маркете
Достоинства: скорость доставки, цена
Недостатки: их нет и быть не может
Комментарий: помониторила стоимость этой книги и самая отличная цена оказалась на ЯндексМаркете. Книгу рекомендую всем, кто работает в сфере услуг!
user avatar
14 апреля 2024•Alexander Podobaev•Куплен на Маркете
Достоинства: Все, что нужно знать про клиентоориентированность в одной книге.
Недостатки: Кейсы все американские и достаточно старые.
Комментарий: Всем, кто работает с людьми, однозначно читать.
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Вопросы о товаре
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Войдите в аккаунт

И тогда откроется корзина, а цены на Маркете могут стать ниже
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