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ЯндексЯндекс
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Клотер Рапай "Культурный код: Как мы живем, что покупаем и почему (аудиокнига)"
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Клотер Рапай "Культурный код: Как мы живем, что покупаем и почему (аудиокнига)"

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Описание

Почему у американского джипа фары должны быть круглыми? Почему во Франции идея изготовления сыра из пастеризованного молока обречена на провал? Почему реклама одного и того же товара в Америке, Германии или Франции должна быть разной?
Потому что восприятие любой вещи, явления или понятия — будь то машина, еда, отношения между людьми и даже сама страна — восходит к самым ранним детским впечатлениям и откладывается в глубинной части мозга, которая отвечает за выживание. Тайный смысл сложившихся образов в каждой культуре свой. Это своего рода замок, и открывается он с помощью шифра — культурного кода.
Изучение культурных кодов привело психолога Клотера Рапая в мир бизнеса, где его знания принесли огромную практическую пользу. Ведущие компании мира используют идеи Рапая при разработке продукции и планировании рекламных кампаний.
Читать далее
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Коротко о товаре

Артикул Маркета
3815529626
Издательство
Год издания
Все характеристики
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Цена с картой Яндекс Пэй:593 ₽

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Вместо: 599 ₽
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Клотер Рапай "Культурный код: Как мы живем, что покупаем и почему (аудиокнига)"
Клотер Рапай "Культурный код: Как мы живем, что покупаем и почему (аудиокнига)"
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Цена с картой Яндекс Пэй:593 ₽

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    Сказать жизни "ДА!": психолог в концлагере / Психология / Философия

    Цена 502 ₽ вместо 853
  • Бутл Роджер "Искусственный интеллект и экономика: Работа, богатство и благополучие в эпоху мыслящих машин (аудиокнига)"
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1878260381_1/content/content/toggleWishlist":{"skuId":"102056000729","productId":1878260381,"offerId":"f3qPMEjNwRoB5_6uic2QCA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQhY6ho+35/uYuEhoKGHJlbWl4X2Rlc2t0b3BfbW9kZWxfY2FyZDIWCJ31z/8GENn5i5j8Ahi2qtYIII6oEQ==","sign":"bVf3DdA0FRaK9BlqKD5rUJ/fieQOxkcwFG8VjazmA9o="},"waitWishlistCollections":false,"place":{"page":"product","widget":"feed"}}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1878260381_1/content/content/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Бутл Роджер "Искусственный интеллект и экономика: Работа, богатство и благополучие в эпоху мыслящих машин (аудиокнига)"

    Цена 742 ₽ вместо 749
  • Сергей Калиничев "Адекватность: Как видеть суть происходящего, принимать хорошие решения и создавать результат без стресса (аудиокнига)"
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    Сергей Калиничев "Адекватность: Как видеть суть происходящего, принимать хорошие решения и создавать результат без стресса (аудиокнига)"

    Цена 692 ₽ вместо 699
  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Цена 383 ₽ вместо 653
  • Герои
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    Герои

    Цена 1 139 ₽ вместо 1 150
  • Дэвид Натт "Пить или не пить? Новая наука об алкоголе и вашем здоровье (аудиокнига)"
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    Дэвид Натт "Пить или не пить? Новая наука об алкоголе и вашем здоровье (аудиокнига)"

    Цена 593 ₽ вместо 599
  • Эдвард Слингерленд "Навеселе: Как люди хотели устроить пьянку, а построили цивилизацию (аудиокнига)"
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    Эдвард Слингерленд "Навеселе: Как люди хотели устроить пьянку, а построили цивилизацию (аудиокнига)"

    Цена 692 ₽ вместо 699
  • Ялом Ирвин. Все мы творения на день
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    Ялом Ирвин. Все мы творения на день

    Цена 374 ₽ вместо 540
  • Реклама
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    Канеман Д. Думай медленно. Решай быстро. Думай и Решай

    Цена 1 455 ₽ вместо 1 470
  • Виктор Франкл "Доктор и душа: Логотерапия и экзистенциальный анализ (аудиокнига)"
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    Виктор Франкл "Доктор и душа: Логотерапия и экзистенциальный анализ (аудиокнига)"

    Цена 415 ₽ вместо 599
  • Книга о криптовалюте №1. Издание 2-е, дополненное
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    Книга о криптовалюте №1. Издание 2-е, дополненное

    Цена 483 ₽ вместо 488
  • 1984. Скотный двор. Оруэлл Дж. 7641185
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    1984. Скотный двор. Оруэлл Дж. 7641185

    Цена 176 ₽ вместо 178
  • Реклама
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  • Маргулан Сейсембай "Миссия выполнима. Технология счастливой жизни (аудиокнига)"
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    Маргулан Сейсембай "Миссия выполнима. Технология счастливой жизни (аудиокнига)"

    Цена 742 ₽ вместо 749
  • Ум программиста. Как понять и осмыслить любой код
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    Ум программиста. Как понять и осмыслить любой код

    Цена 911 ₽ вместо 920
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