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Книга Альпина Паблишер Оптимальная бизнес-модель. Четыре инструмента управления рисками. 2020 год, Гиротра, Нетесин

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Описание

Книга предлагает предпринимателям и менеджерам - как начинающим, так и опытным - инновационный подход к конструированию бизнес-моделей, названный авторами 4W. Речь идет о внесении изменений в то, когда, почему и какие решения принимаются в бизнес-модели, а также о влиянии на тех, кто их принимает. Внешне незначительные модификации бизнес-модели позволяют получить огромные конкурентные преимущества. Метод 4W применим и к крупному, и к малому бизнесу. В частности, авторы рассматривают пример внедрения 4W в Сбербанке РФ, после чего неповоротливый советский банк старой формации смог превзойти некоторые лучшие в мире финансовые организации. Метод работает и в таких отраслях, как сфера обслуживания и производство товаров потребления, где другие типы инноваций часто не дают результата. При этом получение значительных выгод не требует ни новой революционной технологии, ни создания абсолютно новых рынков.
Читать далее
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Коротко о товаре

Артикул Маркета
4608149431
Издательство
ISBN
9785961436600
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:1 404 ₽

Скидка: 42%
–42 %
Вместо: 1 418 ₽2 411 ₽
  • 5 июня, курьер Маркета • 99 ₽
  • 5 июня, в пункт выдачи • 0 ₽
Юмаркет
Рейтинг 4.9 из 5
18Котзывов
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Книга Альпина Паблишер Оптимальная бизнес-модель. Четыре инструмента управления рисками. 2020 год, Гиротра, Нетесин
Книга Альпина Паблишер Оптимальная бизнес-модель. Четыре инструмента управления рисками. 2020 год, Гиротра, Нетесин
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