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Книга: Поляков Е. Ю. "Методы и алгоритмы анализа данных для веб-разработки и мар...

Методы и алгоритмы анализа данных для веб-разработки и маркетинга

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О товаре

Рассмотрены основные методы и алгоритмы анализа данных для веб-разработки и маркетинга, в том числе методы декомпозиции, визуализации, функционально-стоимостного анализа, эконометрический метод и другие. Приведены алгоритмы семантического анализа текстов, ранжирования смысловых приоритетов и отбора ключевых фраз, алгоритмы оценки потребительской лояльности, в том числе алгоритм оценки тональности текстов, алгоритм анализа качества веб-интерфейсов Mobile First и другие. Рассмотрены задачи прогнозирования коммерческого спроса, анализа потребительского доверия к бренду, сокращения рекламных расходов, а также комплексного анализа данных деятельности компании. Описан общедоступный инструментарий, такой как Яндекс.Подбор слов, Яндекс.Метрика, ExportBase, Яндекс.Поиск, ГлавРед, EditPlus, Антиплагиат, Гугл.Таблицы, MS Excel и Google Mobile Test.
Электронный архив на сайте издательства содержит цветные рисунки, примеры HTML-документов, скриптов и дополнительные pdf-файлы.
Для начинающих аналитиков данных
В книге приводятся практические решения комплексных аналитических задач с помощью общедоступного инструментария:
Яндекс.Подбор слов (статистика потребительских поисковых запросов);
Яндекс.Метрика (статистика и аналитика по сайту компании);
ExportBase (доступные базы данных о российских компаниях);
Яндекс.Поиск (результаты ранжирования по тематике сайта);
EditPlus или аналог (редактор кода для исполнения решений с графиками);
ГлавРед (исправление текста);
Антиплагиат (уникальность);
Гугл.Таблицы или MS Excel (редактор таблиц для обработки данных);
Google Mobile Test (анализ веб-сайта на мобилопригодность и индекс Mobilefirst);
и другие.
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Подробные характеристики

Общие характеристики
Артикул Маркета
102967302610
Бренд
BHV
ISBN
9785977518345
Язык
русский
Вес
470 г
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Перед покупкой уточняйте характеристики и комплектацию у продавца.
Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Возрастное ограничение 18+
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