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Описание

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Коммерция в средствах массовой информации

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Нет отзывов
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Описание

Рассматриваются проблемы организации коммерческой деятельности в средствах массовой информации в современных условиях. Представлены субъекты коммерческой деятельности СМИ на федеральном, региональном и местных уровнях, а также определена их роль и место на информационном рынке. Приведены программа "Коммерция в СМИ", планы лекционных и семинарских занятий, методические рекомендации по проведению практических занятий, темы для рефератов, контрольные вопросы, рекомендуемая литература.
Пособие предназначено в первую очередь студентам, изучающим маркетинг и рекламу, а также менеджмент. Может быть интересно участникам информационного и рекламного рынка.
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Коротко о товаре

Артикул Маркета
4509495308
Издательство
ISBN
9785160191324
Автор
Яковлев Георгий Антонович
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Инфра-М

Где купить

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Цена с картой Яндекс Пэй:862 ₽

Скидка: 1%
–1 %
Вместо: 871 ₽
  • 28 июня, курьер Маркета • 99 ₽
  • 28 июня, в пункт выдачи • 0 ₽
Осталось 2 шт
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Коммерция в средствах массовой информации
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