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Описание

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Конец пиара: Управление репутацией как финансовым капиталом / Книги про бизнес и маркетинг

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Описание

О чем

Удачная карьера, успешный бизнес и счастливая жизнь — все начинается с репутации. Людей с плохой репутацией не берут на работу, с ними не ведут дела, их не уважают и всячески избегают. Компании с плохой репутацией лишаются клиентов и выгодных контрактов. Сегодня все больше корпораций задумываются о репутации, понимая, как говорил Альфред Нобель, что «хорошая репутация более важна, чем чистая рубашка. Рубашку можно выстирать, репутацию — никогда».

Цитата

"Правильно выстроенная репутация составляет большую часть капитала вашей компании, а грамотное управление этим капиталом позволяет спрогнозировать устойчивые продажи на годы вперед."
Куат Домбай, известный PR-менеджер, дипломат и деятель медиаиндустрии Казахстана, рассматривает репутацию как ключевой актив, которым владеет каждый сотрудник компании, а значит, несет за него ответственность. Книга поможет понять, как рассчитать финансовый эквивалент корпоративной репутации и тем самым увеличить продажи без лишних расходов на рекламу.

Цитата

"Корпоративная репутация — это одно блюдо на всех, где все, кто имеет к компании какое-либо отношение, — одновременно и повара, и потребители."
«Управление репутацией как финансовым капиталом» — это настоящая дорожная карта, необходимая для успешного и эффективного управления PR-коммуникациями. Она будет полезна и для начинающих специалистов, и для тех, кто хотел бы использовать преимущества PR-инструментов при построении устойчивой репутации своей компании — ключевого капитала в привлечении новых клиентов и конкурентного преимущества в экономике XXI века.

Цитата

"Сколько бы внешних PR-кампаний вы ни проводили, какие бы месседжи ни распространяли, ваша репутация будет находиться в руках ваших сотрудников, которые производят продукты и контактируют с клиентами ежедневно."

Для кого

Для начинающих и опытных PR-специалистов, менеджеров по работе с клиентами, специалистов по персоналу, маркетингу и продажам, а также для руководителей компаний.
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Коротко о товаре

Артикул Маркета
4696190033
Издательство
ISBN
9785206001747
Автор
Домбай К.
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Alpina Digital
Alpina Digital

Где купить

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Цена с картой Яндекс Пэй:601 ₽

Скидка: 43%
–43 %
Вместо: 626 ₽1 050 ₽
  • 19 июня, курьер Маркета • 99 ₽
  • 19 июня, в пункт выдачи • 0 ₽
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  • Одиссея российского топ-менеджера. Как сделать бизнес сильнее в эпоху кризиса / Книги про бизнес / Организационная устойчивость
    ВАМ–50 %
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    Одиссея российского топ-менеджера. Как сделать бизнес сильнее в эпоху кризиса / Книги про бизнес / Организационная устойчивость

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 521 ₽ вместо 542
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  • 487 хаков для интернет-маркетологов: Как получить еще больше трафика и продаж
    –44 %
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    487 хаков для интернет-маркетологов: Как получить еще больше трафика и продаж

    С картой  Пэй
    Цена с картой Яндекс Пэй 758 ₽ вместо 790
    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  • Куат Домбай. Конец пиара
    –8 %
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    Куат Домбай. Конец пиара

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 028 ₽ вместо 1 048
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  • Команда рулит. Управление изменениями в цифровой среде / Книги про бизнес и менеджмент
    –27 %
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    Команда рулит. Управление изменениями в цифровой среде / Книги про бизнес и менеджмент

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 855 ₽ вместо 891
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  • Корпорация без монстров. Инновационный ситуативный менеджмент для собственников и СЕО
    –41 %
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    Корпорация без монстров. Инновационный ситуативный менеджмент для собственников и СЕО

    С картой  Пэй
    Цена с картой Яндекс Пэй 505 ₽ вместо 526
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  • Управление компанией / Бизнес литература / Менеджмент / HBR
    –39 %
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    Управление компанией / Бизнес литература / Менеджмент / HBR

    С картой  Пэй
    Цена с картой Яндекс Пэй 645 ₽ вместо 672
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  • Питер Бёрк. Полимат: История универсальных людей
    –2 %
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    Питер Бёрк. Полимат: История универсальных людей

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 128 ₽ вместо 1 150
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  • Зачем пиарщику линейка? Советы по измерению коммуникаций
    –48 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-gscajnyj365/toggleWishlist":{"skuId":"101410647776","productId":1409862548,"offerId":"cyr5H0DLEl2-ysRI0a8f1w","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQmO+C++HxhopOEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcIlJejoAUQ4N2u5PkCGKaaqQog/tDrCA==","sign":"WP7R8kn/D8YuVk4tUb3kcacmZyGsGQnj1f+M1rX8zZk="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-gscajnyj365/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Зачем пиарщику линейка? Советы по измерению коммуникаций

    Рейтинг товара: 5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 606 ₽ вместо 631
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  • Кочарян Р. "Жизнь и свобода. Автобиография экс-президента Армении и Карабаха"
    –7 %
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    Кочарян Р. "Жизнь и свобода. Автобиография экс-президента Армении и Карабаха"

    Рейтинг товара: 3.7 из 5
    на основе 9 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 509 ₽ вместо 514
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  • Нина Зверева. Я спрашиваю - мне отвечают
    –2 %
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    Нина Зверева. Я спрашиваю - мне отвечают

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 736 ₽ вместо 750
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  • Светлые века: Путешествие в мир средневековой науки
    –1 %
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    Светлые века: Путешествие в мир средневековой науки

    С картой  Пэй
    Цена с картой Яндекс Пэй 4 506 ₽ вместо 4 552
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Домбай К. "Конец пиара. Управление репутацией как финансовым капиталом"
Конец пиара: Управление репутацией как финансовым капиталом / Книги про бизнес и маркетинг
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Характеристики

Цена с картой Яндекс Пэй:601 ₽

Скидка: 43%
–43 %
Вместо: 626 ₽1 050 ₽
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Идеи для покупок

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Посмотреть всё
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    Цена 525 ₽ вместо 1 050
  • В конце они оба умрут
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    В конце они оба умрут

    Цена 634 ₽ вместо 640
  • Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443
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    Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443

    Цена 118 ₽ вместо 338
  • ЭксклюзивКл. Комната Джованни
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    ЭксклюзивКл. Комната Джованни

    Цена 327 ₽ вместо 330
  • Одиссея российского топ-менеджера. Как сделать бизнес сильнее в эпоху кризиса / Книги про бизнес / Организационная устойчивость
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    Одиссея российского топ-менеджера. Как сделать бизнес сильнее в эпоху кризиса / Книги про бизнес / Организационная устойчивость

    Цена 521 ₽ вместо 1 050
  • Творец слез
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    Творец слез

    Цена 751 ₽ вместо 873
  • Куат Домбай. Конец пиара
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    Куат Домбай. Конец пиара

    Цена 1 028 ₽ вместо 1 116
  • Последнее дыхание Брындза Р.
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    Последнее дыхание Брындза Р.

    Цена 262 ₽ вместо 382
  • {"widgets":{"@light/BannerCurtain":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_101_8/content/content/content/bannerCurtain":{"advertisementId":2064961,"impression":"/safeclick/data=SpQw45JhDGE6zDtOdUQO_FYdjjTRdthYLP8opDR-ZoVg71CHfxVuNy4gw23nif3sNQ9GK1gCnWlr-3-prplC1f2FuooGy-Bp5Wx9Tfk7n7VaZQv0PifA801YDIOj6SGSEqTVnipDZ6dvn4ah_Q3CnhT8bGLvQj4EXOM9eHEzyAysUpIj7Vo-tUW06kv0c82hxmC0aY0c3Sr2--gSuM8_DrJtECG6-vEWBU1_pCbkwDjEbLVQjDCJ98z4j1ytc2n7ciylV-cuDVTAvgMdGfc3TU6mNoPtbkZlsukfeCiV9N7rE763-GBKswaE7iTy3Igod6kRKNZTWc_y-D21ej01rkDCPZAvnkubkAikMe0--walJJYHAbgSnnwoY9YcvQFwUKRzOBD_l4czVeKQ0qpjjtmeBFQij98ujjIAc_JG_hYndv1e8LWr7SdyexwuL7ywcJHkoM2G-yXi4RPuXqfZ5dH_HKMY1xvQumBxo0WY1ai0QSwVNV-9PMIXxp6NL98RoZZ6EU-e66Vj2j8kgM-PSU2Rzo6k2ZIQ8TFCV8Jpdl7AFAYRHiFY47BE-KErWvsamAIOjzb8JEK1N6KH2fP-UFP-FhHGMn__CeFYAb2TpZMJwZnng8PltdwbmYAZI8UG-LlOtuDxPltRGTbp8wAM5l-aP_qjSEhMOFhTqwZZTZnLscPTtzSMSToHT1RKZzW-bhRdHQ0mL3222YYs686onreq8oC7fKB_FYpgOSTDZxkoME7tKoWIpHrBuCIJD8xpJs9Ylthd4PkLkFwy0AVmuMOOnIiKXrC98Coi7TzHGjNX0OBY9VhqNJq3txo3cZX3nI5PH58-t2_0RQhia5OtNq-Wq7Ks6LAEg9mFOS97ZhmmmyofHlSa0iM87H-iWmn39Vxd1qCagvn2lCLKkwHFW7ZsbxIppw_JvGBuDrwfPemqf9Nbtw2cSuKd6lnkKHsV_ZE6i7r0nebmfXiX811rYED5880EzC9kCX7iG5L-V4YS_Aw68uAZpQwtWX3mhb56olWvYTocUGXMZLkATGz8ZM8Hg2GDhHiO-o3jovuWIwy0UkyJV4O7dn6FfFc5gVhV6EDtmZTdHhAPAXAxRTOb7w,,/b64e=1/sign=87cd60fd8c3f318fe4fb689c0fd2c06d/keyno=MARKET_1/*"}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_101_8/content/content/content/bannerCurtain":{"name":"@light/BannerCurtain"}}}
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    Реклама
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  • Конец сказки
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    Конец сказки

    Цена 816 ₽ вместо 824
  • Обложкин Комплект обложек для начальных классов (20 шт)
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    Обложкин Комплект обложек для начальных классов (20 шт)

    Цена 308 ₽ вместо 408
  • Продавцы невозможного
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    Продавцы невозможного

    Цена 529 ₽ вместо 534
  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 682 ₽ вместо 1 500
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    Горячий шоколад на троих

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  • 487 хаков для интернет-маркетологов: Как получить еще больше трафика и продаж
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    487 хаков для интернет-маркетологов: Как получить еще больше трафика и продаж

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    После бури. Фредрик Бакман

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    Команда рулит. Управление изменениями в цифровой среде / Книги про бизнес и менеджмент

    Цена 721 ₽ вместо 1 175
  • Игра настольная карточная Подбери Мем Мемограм оригинальная для развлечения в компании с мемами
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    Игра настольная карточная Подбери Мем Мемограм оригинальная для развлечения в компании с мемами

    Цена 717 ₽ вместо 2 000
  • Развивающая настольная игра "Безумный крокодил", на реакцию, внимание, ловкость, для детей
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    Развивающая настольная игра "Безумный крокодил", на реакцию, внимание, ловкость, для детей

    Цена 257 ₽ вместо 605
  • Платформа Уэльбек М.
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    Платформа Уэльбек М.

    Цена 932 ₽ вместо 1 357
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 394 ₽ вместо 398
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    Реклама
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  • Настольная игра Cosmodrome Games Котэм Сити
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    Настольная игра Cosmodrome Games Котэм Сити

    Цена 1 134 ₽ вместо 1 145
  • Лапшин Е. Корпорация без монстров. Инновационный ситуативный менеджмент для собственников и СЕО (тв.)
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    Лапшин Е. Корпорация без монстров. Инновационный ситуативный менеджмент для собственников и СЕО (тв.)

    Цена 388 ₽ вместо 666
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