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Описание

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Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете

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У продавца: 
нет • На Маркете: 4.2
(5)
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Описание

Цифровой мир меняет все: от каналов коммуникации до механик и принципов взаимодействия с клиентом.
Бизнес становится прозрачнее, а клиенты - лояльнее. Но их доверие все сложнее завоевать.
Мы постоянно общаемся в мессенджерах, читаем реценции гражданских журналистов в Twitter, обсуждаем все в Social Media а BIG DATA помогает компаниям создавать все более персонализированные продукты и услуги.
Находясь в мире таких крепких связей мы хотим, чтобы компании разговаривали с нами на языке ценностей, а не торговых предложений. Поэтому главное, чему должен научиться бизнес сегодня - забота о клиенте.
Эксперты ведущего консалтинга по digital-трансформации MarkPlus, Inc. рассказывают, как правильно использовать технологии для выстраивания по-настоящему крепких связей с клиентом.
Читать далее
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Коротко о товаре

Артикул Маркета
316148363
Издательство
ISBN
9785040968619
Серия
Top Business Awards
Автор
Котлер Ф., Картаджайа Х., Сетиаван А.
Все характеристики
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Цена с картой Яндекс Пэй:1 083 ₽

Скидка: 15%
–15 %
Вместо: 1 094 ₽1 269 ₽
  • 12 июня, курьер Маркета • 99 ₽
  • 12 июня, в пункт выдачи • 0 ₽
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Котлер Ф., Картаджайа Х., Сетиаван А. "Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете"
Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Цена 1 188 ₽ вместо 1 392
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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 613 ₽ вместо 1 053
  • Я шью (Ya Sew) №35 журнал по шитью с выкройками
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    Я шью (Ya Sew) №35 журнал по шитью с выкройками

    Цена 510 ₽ вместо 520
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 535 ₽ вместо 920
  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 437 ₽ вместо 629
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    Комбинированные летние задания за курс 3 класса. 50 занятий по русскому языку и математике. ФГОС

    Цена 357 ₽ вместо 361
  • Маркетинг 4.0 Разворот от традиционного к цифровому. Технологии продвижения в интернете
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    Маркетинг 4.0 Разворот от традиционного к цифровому. Технологии продвижения в интернете

    Цена 3 398 ₽ вместо 3 432
  • Реклама
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  • Основы маркетинга
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    Основы маркетинга

    Цена 3 403 ₽ вместо 3 473
  • Маркетинг для немаркетологов: Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

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    Годин С. Это маркетинг. О чем стоит задуматься каждому маркетологу, который хочет стать №1

    Цена 893 ₽ вместо 1 269
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    Китинг Д. NETFLIX. Инсайдерская история компании, завоевавшей мир

    Цена 575 ₽ вместо 674
  • Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642
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    Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642

    Цена 319 ₽ вместо 455
  • Тревога, гнев, прокрастинация. 10 стратегий для самостоятельной работы
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    Тревога, гнев, прокрастинация. 10 стратегий для самостоятельной работы

    Цена 4 336 ₽ вместо 4 380
  • Социальная тревожность. Как перестать избегать общения и избавиться от неловкости
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    Социальная тревожность. Как перестать избегать общения и избавиться от неловкости

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  • Сайн Ш. На минном поле расцвели сады. Сила нежных стихов
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    Сайн Ш. На минном поле расцвели сады. Сила нежных стихов

    Цена 594 ₽ вместо 696
  • Гит А. Путешествие в Майнкрафт. Книга 1. Крипер у порога
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    Гит А. Путешествие в Майнкрафт. Книга 1. Крипер у порога

    Цена 340 ₽ вместо 485
  • Реклама
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  • Бакмастер Л. Дорога ярости. Как Джордж Миллер создавал культовую постапокалиптическую франшизу
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    Бакмастер Л. Дорога ярости. Как Джордж Миллер создавал культовую постапокалиптическую франшизу

    Цена 192 ₽ вместо 260
  • Длинные нарды (Чеботарев)
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    Длинные нарды (Чеботарев)

    Цена 1 190 ₽ вместо 1 513
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