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Описание

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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4.9

(87)

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Описание

О чем

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Цитата

«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь».
Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире.
Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы.
В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.

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Коротко о товаре

Артикул Маркета

4229463963

Издательство

Альпина Паблишер

ISBN

978-5-9614-6745-1

Серия

Альпина (Альпина)

Автор

Котлер Ф.

Все характеристики

Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.

Все товары Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:613 ₽

Скидка: 42%

–42 %

Вместо: 632 ₽~~1 053~~ ₽

Завтра, курьер Маркета • 99 ₽
Завтра, в пункт выдачи • 0 ₽

Альпина книги

Рейтинг 5 из 5

7Котзывов

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Цена с картой Яндекс Пэй:2 321 ₽

Скидка: 1%

–1 %

Вместо: 2 344 ₽

8 июня, курьер Маркета • 99 ₽
8 июня, в пункт выдачи • 0 ₽

BookMaster

Рейтинг 4.8 из 5

895отзывов

Цена с картой Яндекс Пэй:1 172 ₽

Скидка: 70%

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Вместо: 1 184 ₽

6 июня, курьер Маркета • 99 ₽
6 июня, в пункт выдачи • 0 ₽

Юмаркет

Рейтинг 4.9 из 5

18Котзывов

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

4.9

(87)

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Характеристики

Цена с картой Яндекс Пэй:613 ₽

Скидка: 42%

–42 %

Вместо: 632 ₽~~1 053~~ ₽

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4.9

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У продавца:87 оценок·20 отзывов

У всех продавцов:128 оценок·30 отзывов

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Год назад • Анастасия • Куплен на Маркете

Достоинства: Очень просто и интересно написана, нет воды как во многих книгах про бизнес

4 месяца назад • Nickolos BessoN • Куплен на Маркете

Достоинства: Упаковка , все целое углы целые

Месяц назад • Вячеслав Грачев • Куплен на Маркете

Комментарий: Маркетолог не может себя считать таковым, пока не изучит основы, прописанные профессором Котлером. В книги описаны все самые главные аспекты, на которых основывается маркетинг, вне зависимости от времен. Инструменты меняются практически каждый день, основы актуальны и по сей день!

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Рекомендуем

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Основы маркетинга. Краткий курс

Цена 2 286 ₽ вместо 2 332

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Цена 535 ₽ вместо 920

Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

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Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

Цена 682 ₽ вместо 1 500

Гадальные карты Просто Таро Ответ сразу для начинающих

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БКВосп. Бол. кн. д/детей. О страхах, дружбе, школе, перв.

Цена 580 ₽ вместо 586

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Шантарам. Комплект из 2-х томов. Робертс Г.Д.

Цена 622 ₽ вместо 628

Комбинированные летние задания за курс 3 класса. 50 занятий по русскому языку и математике. ФГОС

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Комбинированные летние задания за курс 3 класса. 50 занятий по русскому языку и математике. ФГОС

Цена 357 ₽ вместо 361

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Основы маркетинга

Цена 3 403 ₽ вместо 3 473

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Digital-маркетинг: Главная книга интернет-маркетолога

Цена 860 ₽ вместо 869

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Цена 2 043 ₽ вместо 2 064

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Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

Цена 778 ₽ вместо 1 102

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Книга 1984

Цена 130 ₽ вместо 179

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Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

Цена 522 ₽ вместо 1 120

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Илья Жегулев "Ход царем: Тайная борьба за власть и влияние в современной России. От Ельцина до Путина (аудиокнига)"

Цена 593 ₽ вместо 599

Ричард Брэнсон "К черту все! Берись и делай! Полная версия"

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Ричард Брэнсон "К черту все! Берись и делай! Полная версия"

Цена 804 ₽ вместо 1 100

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Жесткий SMM: Выжать из соцсетей максимум

Цена 535 ₽ вместо 863

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Длинные нарды (Чеботарев)

Цена 881 ₽ вместо 1 335

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Источник / Художественная литература

Цена 768 ₽ вместо 1 320

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Описание

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Описание

О чем

Цитата

Коротко о товаре

Где купить

Цена с картой Яндекс Пэй:613 ₽

Цена с картой Яндекс Пэй:2 321 ₽

Цена с картой Яндекс Пэй:1 172 ₽

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Маркетинг 5.0: Технологии следующего поколения

Основы маркетинга

Digital-маркетинг: Главная книга интернет-маркетолога

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

Ричард Брэнсон "К черту все! Берись и делай! Полная версия"

Жесткий SMM: Выжать из соцсетей максимум

Разумный инвестор: Полное руководство по стоимостному инвестированию

Трейси Б.(Попурри)(тв) Наука влияния (Трейси Б, Стратцел Д.)

Котлер Ф. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете (тв.)

Цена с картой Яндекс Пэй:613 ₽

Рекомендуем

Основы маркетинга. Краткий курс

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

Гадальные карты Просто Таро Ответ сразу для начинающих

Маркетинг 5.0: Технологии следующего поколения

Атлант расправил плечи. В 3 книгах. Альпина Паблишер

Журнал За рулем №05,2024. Май

Тревожные люди. Фредрик Бакман

БКВосп. Бол. кн. д/детей. О страхах, дружбе, школе, перв.

Шантарам. Комплект из 2-х томов. Робертс Г.Д.

Комбинированные летние задания за курс 3 класса. 50 занятий по русскому языку и математике. ФГОС

Основы маркетинга

Digital-маркетинг: Главная книга интернет-маркетолога

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

Книга 1984

Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

Илья Жегулев "Ход царем: Тайная борьба за власть и влияние в современной России. От Ельцина до Путина (аудиокнига)"

Ричард Брэнсон "К черту все! Берись и делай! Полная версия"

Жесткий SMM: Выжать из соцсетей максимум

Длинные нарды (Чеботарев)

Источник / Художественная литература

Цена с картой Яндекс Пэй:613 ₽

Цена с картой Яндекс Пэй:2 321 ₽

Цена с картой Яндекс Пэй:1 172 ₽

Цена с картой Яндекс Пэй:613 ₽