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Описание

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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4.9

(86)

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Описание

О чем

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Цитата

«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь».
Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире.
Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы.
В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.

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Коротко о товаре

Артикул Маркета

4229463963

Издательство

Альпина Паблишер

ISBN

978-5-9614-6745-1

Серия

Альпина (Альпина)

Автор

Котлер Ф.

Все характеристики

Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.

Все товары Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:583 ₽

Скидка: 45%

–45 %

Вместо: 601 ₽~~1 053~~ ₽

Завтра, курьер Маркета • 99 ₽
Завтра, в пункт выдачи • 0 ₽

Альпина книги

Рейтинг 5 из 5

7Котзывов

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Цена с картой Яндекс Пэй:2 321 ₽

Скидка: 1%

–1 %

Вместо: 2 344 ₽

6 июня, курьер Маркета • 99 ₽
6 июня, в пункт выдачи • 0 ₽

BookMaster

Рейтинг 4.8 из 5

892отзыва

Цена с картой Яндекс Пэй:1 172 ₽

Скидка: 70%

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Вместо: 1 184 ₽

5 июня, курьер Маркета • 99 ₽
5 июня, в пункт выдачи • 0 ₽

Юмаркет

Рейтинг 4.9 из 5

18Котзывов

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

4.9

(86)

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Задать вопрос

Характеристики

Цена с картой Яндекс Пэй:583 ₽

Скидка: 45%

–45 %

Вместо: 601 ₽~~1 053~~ ₽

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4.9

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У продавца:86 оценок·20 отзывов

У всех продавцов:127 оценок·30 отзывов

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Месяц назад • Вячеслав Грачев • Куплен на Маркете

Комментарий: Маркетолог не может себя считать таковым, пока не изучит основы, прописанные профессором Котлером. В книги описаны все самые главные аспекты, на которых основывается маркетинг, вне зависимости от времен. Инструменты меняются практически каждый день, основы актуальны и по сей день!

3 месяца назад • Кащеев Всеволод • Куплен на Маркете

Достоинства: Красиво сделана.Удобный формат.
Недостатки: нет.
Комментарий: На мой взгляд прям вот не библия маркетинга,а букварь.Повторение конечно не кому не вредит,но здесь изложены достаточно хорошо известные и простые истины людям работавшим ,хотя бы , в продажах. Так в целом для новичка в маркетинге лишней не будет.

2 недели назад • Макс Борисов • Куплен на Маркете

Комментарий: Супер, читал на одном дыхании

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Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

Цена 778 ₽ вместо 1 102

Гадальные карты Просто Таро Ответ сразу для начинающих

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Гадальные карты Просто Таро Ответ сразу для начинающих

Цена 519 ₽ вместо 759

Ричард Брэнсон "К черту все! Берись и делай! Полная версия"

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Ричард Брэнсон "К черту все! Берись и делай! Полная версия"

Цена 804 ₽ вместо 1 100

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Шантарам. Комплект из 2-х томов. Робертс Г.Д.

Цена 622 ₽ вместо 628

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У вас нет других нас. Шторм Z

Цена 2 483 ₽ вместо 2 508

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Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

Цена 544 ₽ вместо 1 120

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Жесткий SMM: Выжать из соцсетей максимум

Цена 527 ₽ вместо 863

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Разумный инвестор: Полное руководство по стоимостному инвестированию

Цена 1 184 ₽ вместо 2 186

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Длинные нарды (Чеботарев)

Цена 782 ₽ вместо 1 185

Трейси Б.(Попурри)(тв) Наука влияния (Трейси Б, Стратцел Д.)

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Трейси Б.(Попурри)(тв) Наука влияния (Трейси Б, Стратцел Д.)

Цена 862 ₽ вместо 1 012

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Журнал За рулем №05,2024. Май

Цена 172 ₽ вместо 195

Котлер Ф. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете (тв.)

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Котлер Ф. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете (тв.)

Цена 1 022 ₽ вместо 1 666

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Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

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Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

Цена 682 ₽ вместо 1 500

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Источник / Художественная литература

Цена 680 ₽ вместо 1 320

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Описание

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Описание

О чем

Цитата

Коротко о товаре

Где купить

Цена с картой Яндекс Пэй:583 ₽

Цена с картой Яндекс Пэй:2 321 ₽

Цена с картой Яндекс Пэй:1 172 ₽

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

Основы маркетинга

Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

Ричард Брэнсон "К черту все! Берись и делай! Полная версия"

Трейси Б.(Попурри)(тв) Наука влияния (Трейси Б, Стратцел Д.)

Котлер Ф. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете (тв.)

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

Жесткий SMM: Выжать из соцсетей максимум

Разумный инвестор: Полное руководство по стоимостному инвестированию

Цена с картой Яндекс Пэй:583 ₽

Рекомендуем

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

Филипп Котлер Основы маркетинга. Краткий курс

Основы маркетинга

Атлант расправил плечи. В 3 книгах. Альпина Паблишер

Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

Тревожные люди. Фредрик Бакман

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

Гадальные карты Просто Таро Ответ сразу для начинающих

Ричард Брэнсон "К черту все! Берись и делай! Полная версия"

Шантарам. Комплект из 2-х томов. Робертс Г.Д.

У вас нет других нас. Шторм Z

Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

Жесткий SMM: Выжать из соцсетей максимум

Разумный инвестор: Полное руководство по стоимостному инвестированию

Длинные нарды (Чеботарев)

Трейси Б.(Попурри)(тв) Наука влияния (Трейси Б, Стратцел Д.)

Журнал За рулем №05,2024. Май

Котлер Ф. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете (тв.)

Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

Источник / Художественная литература

Цена с картой Яндекс Пэй:583 ₽

Цена с картой Яндекс Пэй:2 321 ₽

Цена с картой Яндекс Пэй:1 172 ₽

Цена с картой Яндекс Пэй:583 ₽