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Описание

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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Описание

О чем

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Цитата

«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь».
Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире.
Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы.
В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.
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Коротко о товаре

Артикул Маркета
4229464478
Издательство
ISBN
978-5-9614-2764-6
Серия
Альпина. Бизнес
Автор
Котлер Ф.
Все характеристики
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Цена с картой Яндекс Пэй:533 ₽

Скидка вам: 42%
ВАМ–42 %
Вместо: 543 ₽920 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:979 ₽

Скидка: 2%
–2 %
Вместо: 999 ₽
  • 4 июня, курьер Маркета • 99 ₽
  • 4 июня, в пункт выдачи • 0 ₽
COMBOOK
Рейтинг 4.9 из 5
3Котзывов

Цена с картой Яндекс Пэй:914 ₽

Скидка: 20%
–20 %
Вместо: 932 ₽
  • 4 июня, курьер Маркета • 99 ₽
  • 4 июня, в пункт выдачи • 0 ₽
"Когорта"
Рейтинг 5 из 5
551отзыв
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Котлер Ф. "Маркетинг от А до Я"
Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
4.7
(54)
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4.7
У этого продавца: 54 оценки
•
11 отзывов
У всех продавцов: 81 оценка
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14 отзывов
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user avatar
13 марта • k1rey
Достоинства: Материал хорошо изложен, с самого введения интересно читать если вас жизнь связала с маркетингом, управлением или продажамиНедостатки: нетКомментарий: книга как пособие, 80 кейсов по 1-4стр, на каждую отдельную тему, важную в маркетинге для успешного её результата
user avatar
25 января • Имя скрыто
Достоинства: Хорошее состояние книгиНедостатки: НетКомментарий: Хорошая книга
user avatar
25 декабря 2023 • Людмила Т.
Достоинства: Учебное пособие по маркетингу, где собраны основные классические определения, написанные профессиональным маркетологом. Качество х...Недостатки: Мягкий переплет, но это снижает цену книги.
user avatar
4 декабря 2023 • Елена
Достоинства: хорошая книгаНедостатки: нетКомментарий: пришла в идеальном состоянии
user avatar
30 ноября 2023 • Игорь Колганов
Достоинства: Шикарная книга, все написано кратко и ясно
user avatar
30 ноября 2023 • 🦊 🦊 🦊 🦊 Алиса
Достоинства: Интересная книга Масса полезной информации Читается легко Все реально и понятно. К покупке рекомендую!Недостатки: нетКомментарий: Отличная книга. Информативная и актуальная ,для тех кто хочет освоить азы маркетинга.
user avatar
15 июля 2022 • Римма Х.
Достоинства: Уже применена на практике Много полезных советов Книга легкая для восприятия, даже без опыта продаж интуитивно все понятноНедостатки: Из-за мягкого переплёта быстро протираются уголки
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19 мая 2022 • Юрий Атрошенко
Достоинства: ВсеНедостатки: Все понравилосьКомментарий: Позитивные
user avatar
30 ноября 2023 • Имя скрыто
Достоинства: Мягкая обложка, удобно носить с собой. По содержанию: подойдет для знакомства с основной терминологией маркетологов.Комментарий: Перевод на русский хороший, но при достаточном знании английского полезнее и логичнее будет прочитать эту книгу в оригинале.
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 974 ₽ вместо 1 853
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 589 ₽ вместо 1 053
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 496 ₽ вместо 501
  • Филип Котлер Маркетинг 5.0. Технологии следующего поколения
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    Филип Котлер Маркетинг 5.0. Технологии следующего поколения

    Цена 1 296 ₽ вместо 1 899
  • Основы маркетинга
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    Основы маркетинга

    Цена 3 403 ₽ вместо 3 473
  • Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

    Цена 740 ₽ вместо 1 080
  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 699 ₽ вместо 706
  • Реклама
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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 2 043 ₽ вместо 2 064
  • Манга Магическая битва. Книга 3. Командный бой. Чёрная вспышка
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    Манга Магическая битва. Книга 3. Командный бой. Чёрная вспышка

    Цена 661 ₽ вместо 668
  • Книга 1984
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    Книга 1984

    Цена 177 ₽ вместо 179
  • Гадальные карты Просто Таро Ответ сразу для начинающих
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    Гадальные карты Просто Таро Ответ сразу для начинающих

    Цена 519 ₽ вместо 759
  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Цена 365 ₽ вместо 653
  • Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."
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    Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."

    Цена 1 803 ₽ вместо 1 821
  • Источник / Художественная литература
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    Источник / Художественная литература

    Цена 687 ₽ вместо 1 320
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1781857076_16/content/content/toggleWishlist":{"skuId":"617319151","productId":1781857076,"offerId":"BpOadzitllYYZPHizinAZA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQybPEwez5rvRyEhoKGHJlbWl4X2Rlc2t0b3BfbW9kZWxfY2FyZDIWCLT209EGEO+VrqYCGP+a6AYg/tDrCA==","sign":"3oxXWz/sJLkN3twlC4t3Wz7hKyoFRuzE2PG3dfmxCy0="},"waitWishlistCollections":false,"place":{"page":"product","widget":"feed"}}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1781857076_16/content/content/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 549 ₽ вместо 1 120
  • 1984 (новый перевод)
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    1984 (новый перевод)

    Цена 315 ₽ вместо 453
  • Ода Э. "Манга One Piece. Большой куш. Кн.1. Ода Э."
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    Ода Э. "Манга One Piece. Большой куш. Кн.1. Ода Э."

    Цена 492 ₽ вместо 646
  • Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"
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    Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"

    Цена 291 ₽ вместо 419
  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
    {"widgets":{"@marketfront/SnippetConstructor/Gallery":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1781317063_20/content/content/gallery":{"title":"Петроченков А. С. Маркетинг для немаркетологов. 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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Цена 778 ₽ вместо 1 102
  • Реклама
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  • Жесткий SMM: Выжать из соцсетей максимум
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    Жесткий SMM: Выжать из соцсетей максимум

    Цена 533 ₽ вместо 863
  • Журнал За рулем №05,2024. Май
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    Журнал За рулем №05,2024. Май

    Цена 172 ₽ вместо 195
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