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Описание

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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Описание

О чем

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Цитата

«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь».
Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире.
Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы.
В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.
Читать далее
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Коротко о товаре

Артикул Маркета
4229464478
Издательство
ISBN
978-5-9614-2764-6
Серия
Альпина. Бизнес
Автор
Котлер Ф.
Все характеристики
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570 ₽

Скидка: 38%
–38 %
Вместо:920 ₽
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    Котлер Ф. "Маркетинг от А до Я"
    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
    4.7
    (52)
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    4.7
    У этого продавца: 52 оценки
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    11 отзывов
    У всех продавцов: 79 оценок
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    14 отзывов
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    user avatar
    13 марта • k1rey
    Достоинства: Материал хорошо изложен, с самого введения интересно читать если вас жизнь связала с маркетингом, управлением или продажамиНедостатки: нетКомментарий: книга как пособие, 80 кейсов по 1-4стр, на каждую отдельную тему, важную в маркетинге для успешного её результата
    user avatar
    30 ноября 2023 • Сазонова Алиса
    Достоинства: Интересная книга Масса полезной информации Читается легко Все реально и понятно. К покупке рекомендую!Недостатки: нетКомментарий: Отличная книга. Информативная и актуальная ,для тех кто хочет освоить азы маркетинга.
    user avatar
    25 декабря 2023 • Людмила Т.
    Достоинства: Учебное пособие по маркетингу, где собраны основные классические определения, написанные профессиональным маркетологом. Качество х...Недостатки: Мягкий переплет, но это снижает цену книги.
    user avatar
    15 июля 2022 • Римма Х.
    Достоинства: Уже применена на практике Много полезных советов Книга легкая для восприятия, даже без опыта продаж интуитивно все понятноНедостатки: Из-за мягкого переплёта быстро протираются уголки
    user avatar
    25 января • Имя скрыто
    Достоинства: Хорошее состояние книгиНедостатки: НетКомментарий: Хорошая книга
    user avatar
    4 декабря 2023 • Елена
    Достоинства: хорошая книгаНедостатки: нетКомментарий: пришла в идеальном состоянии
    user avatar
    30 ноября 2023 • Игорь Колганов
    Достоинства: Шикарная книга, все написано кратко и ясно
    user avatar
    19 мая 2022 • Юрий Атрошенко
    Достоинства: ВсеНедостатки: Все понравилосьКомментарий: Позитивные
    user avatar
    30 ноября 2023 • Имя скрыто
    Достоинства: Мягкая обложка, удобно носить с собой. По содержанию: подойдет для знакомства с основной терминологией маркетологов.Комментарий: Перевод на русский хороший, но при достаточном знании английского полезнее и логичнее будет прочитать эту книгу в оригинале.
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  • Журнал За рулем №05,2024. Май
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    Журнал За рулем №05,2024. Май

    Цена 172 ₽ вместо 195
  • Источник / Художественная литература
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    Источник / Художественная литература

    Цена 970 ₽ вместо 1 320
  • 48 законов власти. Грин Р. рипол Классик
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    48 законов власти. Грин Р. рипол Классик

    Цена 903 ₽ вместо 921
  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Цена 383 ₽ вместо 653
  • Реклама
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  • Деньги делают деньги: От зарплаты до финансовой свободы
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    Деньги делают деньги: От зарплаты до финансовой свободы

    Цена 658 ₽ вместо 1 120
  • Фудзимото Т. "Манга Человек-бензопила. Кн.1. Пес и бензопила. Бензопила против нетопыря. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.1. Пес и бензопила. Бензопила против нетопыря. Фудзимото Т."

    Цена 438 ₽ вместо 705
  • Тарасов В. Технология жизни. Книга для героев (тв.)
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    Тарасов В. Технология жизни. Книга для героев (тв.)

    Цена 799 ₽ вместо 1 555
  • 15 секретов управления временем: Как успешные люди успевают все + покет-серия
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    15 секретов управления временем: Как успешные люди успевают все + покет-серия

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    Тренажер мозга: Как развить гибкость мышления за 40 дней

    Цена 434 ₽ вместо 720
  • Пиши, сокращай 2025: Как создавать сильный текст
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    Пиши, сокращай 2025: Как создавать сильный текст

    Цена 1 068 ₽ вместо 1 453
  • Управление в условиях кризиса: Как выжить и стать сильнее (дополненное издание)
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    Управление в условиях кризиса: Как выжить и стать сильнее (дополненное издание)

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    22 июня. Анатомия катастрофы

    Цена 276 ₽ вместо 279
  • Тревожные люди. Фредрик Бакман
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  • Маркетинг для немаркетологов: Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Маркетинг для немаркетологов: Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Цена 991 ₽ вместо 1 001
  • Ода Э. "Манга One Piece. Большой куш. Кн.1. Ода Э."
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    Ода Э. "Манга One Piece. Большой куш. Кн.1. Ода Э."

    Цена 750 ₽ вместо 758
  • Даниил Туленков. У вас нет других нас. Шторм Z. Военная проза ХХI века
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    Даниил Туленков. У вас нет других нас. Шторм Z. Военная проза ХХI века

    Цена 1 013 ₽
  • Реклама
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  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Цена 1 139 ₽ вместо 1 334
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