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Описание

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Маркетинг от А до Я: 80 концепций, которые должен знать каждый менеджер. Котлер Ф. Альпина Паблишер

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Описание

Эта книга всемирно известного специалиста в области маркетинга Филипа Котлера стала настольной для миллионов руководителей и специалистов по маркетингу. В ней в сжатой и понятной форме изложены 80 концепций эффективного маркетинга, наиболее важных для успеха компаний в современных условиях. Эта книга дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и о новых инновационных разработках, которые стали использоваться только в последние годы. Книга обязательна к прочтению бизнесменам, менеджерам отдела маркетинга всех уровней, а также студентам.
Читать далее
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Коротко о товаре

Артикул Маркета
561458079
Издательство
ISBN
978-5-9614-2764-6
Серия
Альпина. Бизнес
Автор
Котлер Ф.
Все характеристики
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Цена с картой Яндекс Пэй:737 ₽

Скидка: 25%
–25 %
Вместо: 753 ₽979 ₽
  • 16 мая, курьер Маркета • 99 ₽
  • 16 мая, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:558 ₽

Скидка: 39%
–39 %
Вместо: 570 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽

Цена с картой Яндекс Пэй:1 005 ₽

Скидка: 70%
–70 %
Вместо: 1 015 ₽
  • 17 мая, курьер Маркета • 99 ₽
  • 17 мая, в пункт выдачи • 0 ₽
Юмаркет
Рейтинг 4.9 из 5
17Котзывов

Цена с картой Яндекс Пэй:914 ₽

Скидка: 20%
–20 %
Вместо: 932 ₽
  • 20 мая, курьер Маркета • 99 ₽
  • 20 мая, в пункт выдачи • 0 ₽
"Когорта"
Рейтинг 4.9 из 5
536отзывов
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Котлер Ф. "Маркетинг от А до Я"
Маркетинг от А до Я: 80 концепций, которые должен знать каждый менеджер. Котлер Ф. Альпина Паблишер
5.0
(1)
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Цена с картой Яндекс Пэй:737 ₽

Скидка: 25%
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Вместо: 753 ₽979 ₽
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 619 ₽ вместо 1 053
  • Хватит быть славным парнем! Как добиться желаемого в любви, работе и жизни
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    Хватит быть славным парнем! Как добиться желаемого в любви, работе и жизни

    Цена 396 ₽ вместо 653
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 691 ₽ вместо 1 120
  • 48 законов власти. Грин Р. рипол Классик
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    48 законов власти. Грин Р. рипол Классик

    Цена 903 ₽ вместо 921
  • Журнал За рулем №05,2024. Май
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    Журнал За рулем №05,2024. Май

    Цена 172 ₽ вместо 195
  • Источник / Художественная литература
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    Источник / Художественная литература

    Цена 970 ₽ вместо 1 320
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 608 ₽ вместо 1 170
  • Реклама
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  • 22 июня. Анатомия катастрофы
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    22 июня. Анатомия катастрофы

    Цена 276 ₽ вместо 279
  • Идиот
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    Идиот

    Цена 1 068 ₽ вместо 1 363
  • Даниил Туленков. У вас нет других нас. Шторм Z. Военная проза ХХI века
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    Даниил Туленков. У вас нет других нас. Шторм Z. Военная проза ХХI века

    Цена 812 ₽ вместо 820
  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Цена 383 ₽ вместо 653
  • Деньги делают деньги: От зарплаты до финансовой свободы
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    WOW кубик (Кубознайка, Помогайка, Знайкубик), нескучное пособие по русскому языку и математике для начальных классов

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    Пиши, сокращай 2025: Как создавать сильный текст

    Цена 1 068 ₽ вместо 1 453
  • "Тайная опора: привязанность в жизни ребенка"Петрановская Л. В.
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    "Тайная опора: привязанность в жизни ребенка"Петрановская Л. В.

    Цена 466 ₽ вместо 680
  • Преступление и наказание
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    Преступление и наказание

    Цена 1 068 ₽ вместо 1 363
  • Реклама
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  • Управление в условиях кризиса: Как выжить и стать сильнее (дополненное издание)
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    Управление в условиях кризиса: Как выжить и стать сильнее (дополненное издание)

    Цена 628 ₽ вместо 800
  • Маркетинг для немаркетологов: Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Маркетинг для немаркетологов: Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

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