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Описание

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Филип Котлер. Маркетинг от А до Я

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4.8
(5)
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Описание

Эта книга всемирно известного специалиста в области маркетинга Филипа Котлера стала настольной для миллионов руководителей и специалистов по маркетингу. В ней в сжатой и понятной форме изложены 80 концепций эффективного маркетинга, наиболее важных для успеха компаний в современных условиях. Эта книга дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и о новых инновационных разработках, которые стали использоваться только в последние годы. Книга обязательна к прочтению бизнесменам, менеджерам отдела маркетинга всех уровней, а также студентам.
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Коротко о товаре

Артикул Маркета
3363179845
Издательство
ISBN
978-5-9614-2764-6
Серия
Альпина. Бизнес
Автор
Котлер Ф.
Все характеристики
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Цена с картой Яндекс Пэй:824 ₽

Скидка: 2%
–2 %
Вместо: 840 ₽
  • Сегодня, курьер Маркета
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Цена с картой Яндекс Пэй:540 ₽

Скидка: 41%
–41 %
Вместо: 552 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽

Цена с картой Яндекс Пэй:1 005 ₽

Скидка: 70%
–70 %
Вместо: 1 015 ₽
  • 17 мая, курьер Маркета • 99 ₽
  • 17 мая, в пункт выдачи • 0 ₽
Юмаркет
Рейтинг 4.9 из 5
17Котзывов

Цена с картой Яндекс Пэй:914 ₽

Скидка: 20%
–20 %
Вместо: 932 ₽
  • 21 мая, курьер Маркета • 99 ₽
  • 21 мая, в пункт выдачи • 0 ₽
"Когорта"
Рейтинг 4.9 из 5
537отзывов
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Котлер Ф. "Маркетинг от А до Я"
Филип Котлер. Маркетинг от А до Я
4.8
(5)
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    48 законов власти. Грин Р. рипол Классик

    Цена 903 ₽ вместо 921
  • Источник / Художественная литература
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    Источник / Художественная литература

    Цена 776 ₽ вместо 1 320
  • 22 июня. Анатомия катастрофы
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    22 июня. Анатомия катастрофы

    Цена 276 ₽ вместо 279
  • Даниил Туленков. У вас нет других нас. Шторм Z. Военная проза ХХI века
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    Даниил Туленков. У вас нет других нас. Шторм Z. Военная проза ХХI века

    Цена 1 013 ₽
  • Тревожные люди / Бакман Ф.
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    Тревожные люди / Бакман Ф.

    Цена 961 ₽ вместо 981
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 620 ₽ вместо 1 053
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  • Хватит быть славным парнем! Как добиться желаемого в любви, работе и жизни
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    Хватит быть славным парнем! Как добиться желаемого в любви, работе и жизни

    Цена 396 ₽ вместо 653
  • Идиот
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    Идиот

    Цена 854 ₽ вместо 1 363
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 658 ₽ вместо 1 120
  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Цена 422 ₽ вместо 653
  • WOW кубик (Кубознайка, Помогайка, Знайкубик), нескучное пособие по русскому языку и математике для начальных классов
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    WOW кубик (Кубознайка, Помогайка, Знайкубик), нескучное пособие по русскому языку и математике для начальных классов

    Цена 374 ₽ вместо 780
  • "Тайная опора: привязанность в жизни ребенка"Петрановская Л. В.
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    "Тайная опора: привязанность в жизни ребенка"Петрановская Л. В.

    Цена 466 ₽ вместо 680
  • Гумилев Л. Н. От Руси до России
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    Гумилев Л. Н. От Руси до России

    Цена 239 ₽ вместо 333
  • Деньги делают деньги: От зарплаты до финансовой свободы
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    Деньги делают деньги: От зарплаты до финансовой свободы

    Цена 658 ₽ вместо 1 120
  • 15 секретов управления временем: Как успешные люди успевают все + покет-серия
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    15 секретов управления временем: Как успешные люди успевают все + покет-серия

    Цена 353 ₽ вместо 488
  • Тренажер мозга: Как развить гибкость мышления за 40 дней
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    Тренажер мозга: Как развить гибкость мышления за 40 дней

    Цена 434 ₽ вместо 720
  • Ященко И. В. ОГЭ-2024. Математика: типовые экзаменационные варианты: 36 вариантов. ОГЭ. ФИПИ - школе
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    Ященко И. В. ОГЭ-2024. Математика: типовые экзаменационные варианты: 36 вариантов. ОГЭ. ФИПИ - школе

    Цена 754 ₽ вместо 1 015
  • 1984. Скотный двор. Оруэлл Дж. 7641185
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    1984. Скотный двор. Оруэлл Дж. 7641185

    Цена 176 ₽ вместо 400
  • Реклама
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  • Пиши, сокращай 2025: Как создавать сильный текст
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