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Описание

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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4.7

(52)

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Описание

О чем

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Цитата

«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь».
Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире.
Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы.
В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.

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Коротко о товаре

Артикул Маркета

4229464478

Издательство

Альпина Паблишер

ISBN

978-5-9614-2764-6

Серия

Альпина. Бизнес

Автор

Котлер Ф.

Все характеристики

Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.

Все товары Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:558 ₽

Скидка: 39%

–39 %

Вместо: 570 ₽~~920~~ ₽

Завтра, курьер Маркета • 99 ₽
Завтра, в пункт выдачи • 0 ₽

Альпина книги

Рейтинг 5 из 5

7Котзывов

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Цена с картой Яндекс Пэй:1 005 ₽

Скидка: 70%

–70 %

Вместо: 1 015 ₽

17 мая, курьер Маркета • 99 ₽
17 мая, в пункт выдачи • 0 ₽

Юмаркет

Рейтинг 4.9 из 5

17Котзывов

Цена с картой Яндекс Пэй:914 ₽

Скидка: 20%

–20 %

Вместо: 932 ₽

20 мая, курьер Маркета • 99 ₽
20 мая, в пункт выдачи • 0 ₽

"Когорта"

Рейтинг 4.9 из 5

536отзывов

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Цена с картой Яндекс Пэй 434 ₽ вместо 442
–26 %
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–21 %
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–22 %
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–1 %
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–2 %
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на основе 1 оценка
С картой  Пэй
Цена с картой Яндекс Пэй 1 144 ₽ вместо 1 168

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

4.7

(52)

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Характеристики

Цена с картой Яндекс Пэй:558 ₽

Скидка: 39%

–39 %

Вместо: 570 ₽~~920~~ ₽

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4.7

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У продавца:52 оценки·11 отзывов

У всех продавцов:79 оценок·14 отзывов

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Нейросеть YandexGPT: И|

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2 месяца назад • k1rey • Куплен на Маркете

Достоинства: Материал хорошо изложен, с самого введения интересно читать если вас жизнь связала с маркетингом, управлением или продажами
Недостатки: нет
Комментарий: книга как пособие, 80 кейсов по 1-4стр, на каждую отдельную тему, важную в маркетинге для успешного её результата

5 месяцев назад • Сазонова Алиса • Куплен на Маркете

Достоинства: Интересная книга Масса полезной информации Читается легко Все реально и понятно. К покупке рекомендую!
Недостатки: нет
Комментарий: Отличная книга. Информативная и актуальная ,для тех кто хочет освоить азы маркетинга.

4 месяца назад • Людмила Т. • Куплен на Маркете

Достоинства: Учебное пособие по маркетингу, где собраны основные классические определения, написанные профессиональным маркетологом. Качество хорошее.
Недостатки: Мягкий переплет, но это снижает цену книги.

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Рекомендуем

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

Цена 691 ₽ вместо 1 120

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Журнал За рулем №05,2024. Май

Цена 172 ₽ вместо 195

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Источник / Художественная литература

Цена 970 ₽ вместо 1 320

Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

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Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

Цена 383 ₽ вместо 653

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22 июня. Анатомия катастрофы

Цена 276 ₽ вместо 279

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ВоеннаяПрозаXXIв Туленков Д. Ю. У вас нет других нас Шторм Z

Цена 813 ₽ вместо 955

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Деньги делают деньги: От зарплаты до финансовой свободы

Цена 658 ₽ вместо 1 120

15 секретов управления временем: Как успешные люди успевают все + покет-серия

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15 секретов управления временем: Как успешные люди успевают все + покет-серия

Цена 382 ₽ вместо 520

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Тревожные люди / Бакман Ф.

Цена 961 ₽ вместо 981

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Идиот

Цена 1 068 ₽ вместо 1 363

Тренажер мозга: Как развить гибкость мышления за 40 дней

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Описание

Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Описание

О чем

Цитата

Коротко о товаре

Где купить

Цена с картой Яндекс Пэй:558 ₽

Цена с картой Яндекс Пэй:1 005 ₽

Цена с картой Яндекс Пэй:914 ₽