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Описание

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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4.7
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Описание

О чем

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Цитата

«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь».
Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире.
Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы.
В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.
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Коротко о товаре

Артикул Маркета
4229464478
Издательство
ISBN
978-5-9614-2764-6
Серия
Альпина. Бизнес
Автор
Котлер Ф.
Все характеристики
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Цена с картой Яндекс Пэй:540 ₽

Скидка: 41%
–41 %
Вместо: 552 ₽920 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:914 ₽

Скидка: 20%
–20 %
Вместо: 932 ₽
  • 27 мая, курьер Маркета • 99 ₽
  • 27 мая, в пункт выдачи • 0 ₽
"Когорта"
Рейтинг 5 из 5
544отзыва

Цена с картой Яндекс Пэй:817 ₽

Скидка: 2%
–2 %
Вместо: 833 ₽
  • 24 мая, курьер Маркета • 99 ₽
  • 24 мая, в пункт выдачи • 0 ₽
COMBOOK
Рейтинг 4.9 из 5
3Котзывов
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Котлер Ф. "Маркетинг от А до Я"
Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
4.7
(53)
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Цена с картой Яндекс Пэй:540 ₽

Скидка: 41%
–41 %
Вместо: 552 ₽920 ₽
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4.7
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У продавца:53 оценки·11 отзывов
У всех продавцов:80 оценок·14 отзывов
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Нейросеть YandexGPT: И|
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user avatar
2 месяца назад • k1rey • Куплен на Маркете
Достоинства: Материал хорошо изложен, с самого введения интересно читать если вас жизнь связала с маркетингом, управлением или продажами
Недостатки: нет
Комментарий: книга как пособие, 80 кейсов по 1-4стр, на каждую отдельную тему, важную в маркетинге для успешного её результата
user avatar
5 месяцев назад • 🦊 🦊 🦊 🦊 Алиса • Куплен на Маркете
Достоинства: Интересная книга Масса полезной информации Читается легко Все реально и понятно. К покупке рекомендую!
Недостатки: нет
Комментарий: Отличная книга. Информативная и актуальная ,для тех кто хочет освоить азы маркетинга.
user avatar
4 месяца назад • Людмила Т. • Куплен на Маркете
Достоинства: Учебное пособие по маркетингу, где собраны основные классические определения, написанные профессиональным маркетологом. Качество хорошее.
Недостатки: Мягкий переплет, но это снижает цену книги.
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 620 ₽ вместо 1 053
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 974 ₽ вместо 1 853
  • Котлер Ф. Маркетинг 5.0. Технологии следующего поколения (тв.)
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    Котлер Ф. Маркетинг 5.0. Технологии следующего поколения (тв.)

    Цена 929 ₽ вместо 1 555
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    Основы маркетинга

    Цена 3 507 ₽ вместо 3 579
  • Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

    Цена 740 ₽ вместо 1 080
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 2 043 ₽ вместо 2 064
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    Тревожные люди. Фредрик Бакман

    Цена 574 ₽ вместо 1 170
  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Цена 384 ₽ вместо 653
  • Реклама
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  • Преступление и наказание
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    Преступление и наказание

    Цена 854 ₽ вместо 1 363
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 639 ₽ вместо 1 120
  • Отцы и дети
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    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1908690509_11/content/content/toggleWishlist":{"skuId":"102142132722","productId":1908690509,"offerId":"S4HTPk-SABkEDUG9iutEOQ","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQl4y/tbzo385XEhoKGHJlbWl4X2Rlc2t0b3BfbW9kZWxfY2FyZDIXCM2ckY4HEPKDlcH8AhiShq0RIM7M6wg=","sign":"c1jg3bmu9JjBkRTTZlTuVOfh51WOnn0Bm4zsuNnmw0k="},"waitWishlistCollections":false,"place":{"page":"product","widget":"feed"}}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1908690509_11/content/content/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Отцы и дети

    Цена 658 ₽ вместо 1 050
  • Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"
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    Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"

    Цена 291 ₽ вместо 419
  • Тарасов В. Технология жизни. Книга для героев (тв.)
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    Тарасов В. Технология жизни. Книга для героев (тв.)

    Цена 799 ₽ вместо 1 555
  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

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    Жесткий SMM: Выжать из соцсетей максимум

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    Метод волка с Уолл-стрит: Откровения лучшего продавца в мире

    Цена 2 887 ₽ вместо 2 916
  • 48 законов власти. Грин Р. рипол Классик
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    48 законов власти. Грин Р. рипол Классик

    Цена 903 ₽ вместо 921
  • 1984. Скотный двор. Оруэлл Дж. 7641185
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    1984. Скотный двор. Оруэлл Дж. 7641185

    Цена 179 ₽ вместо 181
  • Мы
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    Мы

    Цена 658 ₽ вместо 1 050
  • Идиот
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    Идиот

    Цена 854 ₽ вместо 1 363
  • Реклама
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    {"widgets":{"@marketfront/CreativeBanner":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_102_21/content/content/content":{"cpcLink":"/safeclick/data=SpQw45JhDGEtO5qMksCMdB2XABugBWM0Asx0Ut01ixWwxkkgAuRwCCXlTpSikkt_wJ1VDjSKkCCNa_vixbFiu1ZtZNyHH53hx9imDt7RfO01-dNz70wU7dKogujCn0kyavYOVLzNE3EYFYE0brF6uzVFL07gsQj5dPO3glzP_Hgf4yZvYeCSdbeESC4ZnllmIqQS0Njr5LAcRhLs4JIKJ1L8tqs_jPDIaD1_7kCgeXrVYbPq6zlExvvL93DLmWBfOLN89C6BR7x8p0RTGUgCN4nu1tXK6OCS4TyHRDSm6T1Y4fs_h1NmHcs_NbnMNeCYMjo1pCtllSTzRQOxaaKXA8JeK683_PzVP33lc-k1mP1sdfz31BCoe_aXdHMJvML1fYHoS3G4M2zC6pPD2pH0a2EZ00h5bznPONtjXBZlJvWePh-7GM1PGU1SLUE9bXjpwrsyQmGOphPrBcLhJe_sS6KUA5eVrXgk3CXfIGDi-cvWZRrZ0cYHqb5RT0akqMCDu4RyI8k6BZWI8oBywnIlPK2hnY7GaQSA8obtCAFs5VsND4YnP7FgBznXrR0gWwoNtm3PSAOqhBVzgy-r23oWQCB1NtRjDXWqnMtX0_GUBDy-YDZZ_Kuj3_3TcdvRL7TTzFWGU7qSrnDBJXp5Cp7nWrkB4UVinVtioyfuez-VdIgjw-abutyJnMPFebs16u7axh6NRL_XnKaw86ykHK5llxyReuut72ctTzOUJn_sf_Nr7J3P5NxjnDAHg7D26dJjBF3lYHfCmKE70X4TxGReQvrmJ0H5uYWMyd3R91K0ipE98ALvW7Daqu78DJkYYz26eBnmKhd7LREgEV3A7IbKCvxfQ_9c3R3j9f1nQCMQBg2NYOpow5E8rP7AflqAbg0ukEFCJxnUIh1W9NEE6-XKHm414kbdRQ7UZ6XcEpq0EpqLhLsHcLGGhhRutE6PjTjZxzqbfcYkNhmT21dRDzh_r8yGP0gAhDYnzvjzYthMG6BKaOX217IzYC3lbvbwFUJkre31V2i015JdEoWo5lxZvaV0_nscTToCGiGUX5jG4ZyEknDN8xQx6sba7fhlj8CrtDAYD04Hn06KQk7Ds_nFaiQZSG76bWhms6FDGmRaQFUT6zgm8CCXOoQ1FAwA6TSGfk6XSqNz-BVfm2EsQU33JdFxd-WDkATbhZ3hhImvs4VgtPGtJ3jUjHjG90ASg5APLALwYqKAKX08iGUNXfsRWzPG2UoI_pfZ1ugVllaZXYgLYixEgutpSnJ-giGiqFKtX0VlvbbLI1QNZ935CNq8MKInWx3olQ7orO-9R6r5qQYddr7f8dczbtV9V1llP-RAfGjWnntTMeCKRMd6NhEMriJ48K8uurhWCLPygc_JpusTcAWY8m6nyV3QhSayqRz95vLp0wP9VkdU3Y02T4R-CyHI8pfD0LwHk8PwVc77L93DOmi5XdCwJpFziWwMmXghDBlir5yWv1FMRGYksCE7_EvHmuUmVBeIvD9Cnak3t8RXE2MrWUJsn9OxSXnbM04c9yQejbwaB6l195l_1iYYRDKuHCBTgTow88Z989pQddxuzdxTcc5ZDJJ88AT8Ox3LNCQDz4LPKUUYfrGE62EYD3O3i4cRKB_RCxA2AKbJBPR3wBucTuexpAip1hULCSNcYYkn-KwNzynGoO3XyMeQ5FCX5XVwYkylc7OzI9OURdemHrZ1ZecjJYaxcG7iHS5wUPvGqGZP605bI-4v3jwDAyjLojYKeQLbFU7TTrRTbo8n61lKlE1sAMdxk-naslSRYDqqzRXTZG6TOPVCX-clwGP3AeSRi_4WGzSvVtPTPuFvrICmaCY-RyESHGh9tmmPEBvwFc2ocONpl5lhkcQ-GXFedN8SmS3nHKUeyL5VhYCCqDnw51lp7Kmk276ilO-Ag0dYrCKvT99-IIGY5zooKAPs5-dR39KKrE4f9K5e09nGsh2elyddjcvd6gMeL2TTTjoa8P9w2MZowVYC45QTP3NRYHoVsUQtiThs66rqVwFrO0avYvHcAbTjy_DvB8o1XgJSftG-BHXYP-iFXdX7lypsAlUSaQAkkTKHa3GgXrdZfRcmc8LD5lrihkAlg0pD-xpIRV1q1zvd6q-QSL7x4gLtVvfqSbcUjjqxd0diKrog5h3wLIcEI83jD4wwAbhLNe_fJTE5-oXRwevVmkfKn226B90oARWeSVaArhYRHL2V79DJxpiQiO-IBx6KHqbhfuTvjdncgPKH8HDhZTQX6Lz_ypkOaNSpAZYgopu2-8c7Sx6Oo6xJ4wC1fKbh4cbkwp_4XCER6se4Uq3Cny6JWxe9uneQJ6a2w1LftLap4CFlYVeRDvBS1PtARjAqMgWpkOGBWWXOMVAanDRp7ImsmTslyNyugx1FD5Sgi_F5nMy8ivljqC9aztSJFidNhbRrr4ByZLEUMq8Y5VNivsLdNmp1QHUislLeEy_ye-3HcZie79OEHwffiADUMMQBFpg5zap6H-8ehhdGswIZVtpIkXijXKMO7ZHkEbf-58IY8fwqkZj0KHvPXQNcUhQ3LYnxpAlmCzQtHJ-x8FMgP5Zu8sloBI78gOtzhbL4XzY4ybult1LDL6hf6wr4V-O4zSFteEfC9AiAghIlD6iESsJlGoBcm-qbPTRRSY8Il0l7FgtUxwZrmrAcum5nvU_nvLSfmv8m1QqYz5lMtLHUbh2my7Vagowm_V-GrECHOUzhxzIDVyFnvDUJPEse-PaM1NEBW30WUhINDfCNyzT-v1QxVpHsJWRLlxppJNxPHtVypJtPgY2GLndquHrfv9d2wEmCrzRsKvSYZ0k,/b64e=1/sign=b4a014e7a3ece207e2c882c381e1cdec/keyno=MARKET_1/*","url":"https://market.yandex.ru/promo/vision_check2?fromSins=1&erid=nyi26TK8Sq2EHejwvAGGPwLVnmqkAMNm","isClickoutExternal":true,"src":"https://avatars.mds.yandex.net/get-market-adv/8282799/884b3597-4bab-460c-b7ac-c3ecaacd0938/470x762","srcSet":"https://avatars.mds.yandex.net/get-market-adv/8282799/884b3597-4bab-460c-b7ac-c3ecaacd0938/470x762 1x, https://avatars.mds.yandex.net/get-market-adv/8282799/884b3597-4bab-460c-b7ac-c3ecaacd0938/940x1524 2x","showUrl":"/safeclick/data=SpQw45JhDGE6zDtOdUQO_I6g5QfeLP2EqJVDdV-opJNb1gRvPJMJVsp6wpJkPJqaiFuz7my-0E6Ja1H0JNCP4aARWKnSkmEgH3umHfDuid6rNyuHtYEFdLD5ibMbtK0xhnPNWCKPjvfpi0ssasc7jW3vPMp_0q9dhACzVEaHnYpg6KyKDzZxy6KDvwLlF5qSHGWGOwUrHpAhse2jqHQvFKqFCm-Lhyk2UIW7vMWO0GXTCY6U8kgjEcA_FMb49Z7j90E2BrMPYGpsWjX-vwxPtUIGD9xlD7sAVVjFlxVCPwH-Ch8GFVVC48yntABCOuje2gwTI7A8Qg0tQDCEPM2LDyfHyPPsk4NjdZh9FfXlyOL7bpZdItgLVOUpt5dHlSS65ajSKVBitHBepuR7yoB7dHLiC4E8D0z4Rg5Q75V0kLk7Y9yN9cXB_t-IxSk5X8vnslh743TfzWApdL7X84SVWS168VPQJ_N3iDn2kwOSgZBH0gyyLMIvDOFRVCzJa0Wb4dGv98L54EX-dyQB5d-LGjRFZcQLUdxU8p9zFTrIVCmEt0sWxv5nIS6uu_wSZrj5LD6O_8dVZ89NB-LfLxPAjbeK9D5LabY42-jjj9rUxFLuIm-JfFDIZbgMSjK3Vb9f41c3AEYjI_duUhKaNeGrLJCc7A2LXOUUBiudJsuDZ3qsVZXOTAdd26gyBb62vuftbkM4tGaSJfISJ0S3OX6IxTu9t83NbrMHdQvIzP4XMVQ2wWCiMp8gALZC7GeEHY9OOIs_JXl1dMpc7M4gwItueKCKTE4ZObU-09Sz6Da0Yre5zZWrS3Fi9DtiQ80s5c4vKEaz6rBdyBwGvkpCnvO1qqZuBriaQuRjDrGNhdIze7CUz9SDhaiXDGL3KGfJFd2FqUt9OBSfrWxMjVDHNb8GdpYdK8P2FY9Nw7VhOVMN83zVW4vZVpsVnQvttRo64luSR40fjIJWaEnXl7Nk_oEz2aMNrAkbsffW/b64e=1/sign=41582a5ad8b0e5e828c04f70f38c02c3/keyno=MARKET_1/*","roundedCorners":true,"advertisementId":1868061,"fixedRatio":false,"height":762,"width":470,"billingTargetId":"dzfj9rgosk_1868061","creativeType":"Banner","position":21,"isWhole":true}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_102_21/content/content/content":{"name":"@marketfront/CreativeBanner"}}}
  • 1984 (новый перевод)
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    1984 (новый перевод)

    Цена 317 ₽ вместо 453
  • Анна Каренина
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    Анна Каренина

    Цена 787 ₽ вместо 1 363
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