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Описание

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Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

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Описание

О чем

80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

Цитата

«Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь».
Книга написана гуру маркетинга и стала настольной для миллионов специалистов во всем мире.
Она дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и об инновационных разработках, которые стали использоваться только в последние годы.
В ней в легко усваиваемой форме представлены свежие идеи, оценки и конкретные практические рекомендации, которые побуждают к действию.
Читать далее
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Коротко о товаре

Артикул Маркета
4229464478
Издательство
ISBN
978-5-9614-2764-6
Серия
Альпина. Бизнес
Автор
Котлер Ф.
Все характеристики
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Цена с картой Яндекс Пэй:446 ₽

Скидка: 52%
–52 %
Вместо: 456 ₽920 ₽
  • 28 мая, курьер Маркета • 249 ₽
  • 28 мая, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:540 ₽

Скидка: 41%
–41 %
Вместо: 552 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽

Цена с картой Яндекс Пэй:727 ₽

Скидка: 2%
–2 %
Вместо: 741 ₽
  • 28 мая, курьер Маркета • 99 ₽
  • 28 мая, в пункт выдачи • 0 ₽
COMBOOK
Рейтинг 4.9 из 5
3Котзывов

Цена с картой Яндекс Пэй:914 ₽

Скидка: 20%
–20 %
Вместо: 932 ₽
  • 28 мая, курьер Маркета • 99 ₽
  • 28 мая, в пункт выдачи • 0 ₽
"Когорта"
Рейтинг 5 из 5
546отзывов
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Котлер Ф. "Маркетинг от А до Я"
Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
4.7
(53)
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Цена с картой Яндекс Пэй:446 ₽

Скидка: 52%
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Вместо: 456 ₽920 ₽
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4.7
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user avatar
13 марта • k1rey
Достоинства: Материал хорошо изложен, с самого введения интересно читать если вас жизнь связала с маркетингом, управлением или продажамиНедостатки: нетКомментарий: книга как пособие, 80 кейсов по 1-4стр, на каждую отдельную тему, важную в маркетинге для успешного её результата
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30 ноября 2023 • 🦊 🦊 🦊 🦊 Алиса
Достоинства: Интересная книга Масса полезной информации Читается легко Все реально и понятно. К покупке рекомендую!Недостатки: нетКомментарий: Отличная книга. Информативная и актуальная ,для тех кто хочет освоить азы маркетинга.
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25 декабря 2023 • Людмила Т.
Достоинства: Учебное пособие по маркетингу, где собраны основные классические определения, написанные профессиональным маркетологом. Качество х...Недостатки: Мягкий переплет, но это снижает цену книги.
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15 июля 2022 • Римма Х.
Достоинства: Уже применена на практике Много полезных советов Книга легкая для восприятия, даже без опыта продаж интуитивно все понятноНедостатки: Из-за мягкого переплёта быстро протираются уголки
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25 января • Имя скрыто
Достоинства: Хорошее состояние книгиНедостатки: НетКомментарий: Хорошая книга
user avatar
4 декабря 2023 • Елена
Достоинства: хорошая книгаНедостатки: нетКомментарий: пришла в идеальном состоянии
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30 ноября 2023 • Игорь Колганов
Достоинства: Шикарная книга, все написано кратко и ясно
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19 мая 2022 • Юрий Атрошенко
Достоинства: ВсеНедостатки: Все понравилосьКомментарий: Позитивные
user avatar
30 ноября 2023 • Имя скрыто
Достоинства: Мягкая обложка, удобно носить с собой. По содержанию: подойдет для знакомства с основной терминологией маркетологов.Комментарий: Перевод на русский хороший, но при достаточном знании английского полезнее и логичнее будет прочитать эту книгу в оригинале.
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    Котлер Ф. Маркетинг 5.0. Технологии следующего поколения (тв.)

    Цена 929 ₽ вместо 1 555
  • 1984 (новый перевод)
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    1984 (новый перевод)

    Цена 317 ₽ вместо 453
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 974 ₽ вместо 1 853
  • Основы маркетинга
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    Основы маркетинга

    Цена 3 483 ₽ вместо 3 555
  • Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

    Цена 740 ₽ вместо 1 080
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 2 043 ₽ вместо 2 064
  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Цена 384 ₽ вместо 653
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  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 549 ₽ вместо 1 120
  • Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"
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    Глазунов Я. "Анти-Титаник. Как выигрывать там, где тонут другие. Руководство для CEO"

    Цена 291 ₽ вместо 419
  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Цена 778 ₽ вместо 1 102
  • Уэлш-Филлипс К. "Жесткий SMM: Выжать из соцсетей максимум. 2-е изд."
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    Уэлш-Филлипс К. "Жесткий SMM: Выжать из соцсетей максимум. 2-е изд."

    Цена 802 ₽ вместо 818
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 574 ₽ вместо 1 170
  • Книга 1984
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    Книга 1984

    Цена 177 ₽ вместо 179
  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 733 ₽ вместо 740
  • Гадальные карты Просто Таро Ответ сразу для начинающих
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    Гадальные карты Просто Таро Ответ сразу для начинающих

    Цена 519 ₽ вместо 759
  • "Тайная опора: привязанность в жизни ребенка"Петрановская Л. В.
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    "Тайная опора: привязанность в жизни ребенка"Петрановская Л. В.

    Цена 420 ₽ вместо 680
  • Роулинг Дж.К. "Книга Гарри Поттер и философский камень. Роулинг Дж.К."
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    Роулинг Дж.К. "Книга Гарри Поттер и философский камень. Роулинг Дж.К."

    Цена 713 ₽ вместо 720
  • Источник / Художественная литература
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    Источник / Художественная литература

    Цена 687 ₽ вместо 1 320
  • Гимн. 9-е изд. Рэнд А. Альпина Паблишер
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    Гимн. 9-е изд. Рэнд А. Альпина Паблишер

    Цена 599 ₽ вместо 611
  • Реклама
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  • Фудзимото Т. Человек-бензопила. Книга 1. Пес и бензопила. Бензопила против нетопыря. Графические романы
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