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Описание

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Основы теории коммуникации

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Нет отзывов
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Описание

Данное учебное пособие представляет собой последовательное изложение концептуальных базовых основ науки о коммуникации. Рассматривается понятийно-терминологический аппарат теории коммуникации, описываются составляющие коммуникации, разъясняются теоретические модели коммуникации, исторические этапы развития различных ее видов. Отдельные главы освещают функционально-типологические, субъектные и семиотические аспекты коммуникации. Особое внимание уделено описанию наиболее влиятельных типов современной массовой коммуникации - рекламы, PR, журналистики.
Пособие составлено в соответствии с требованиями ФГОС и адресовано бакалаврам направления подготовки "Реклама и связи с общественностью", а также всем тем, кто интересуется проблемами коммуникативистики.
Рекомендовано в качестве учебного пособия для студентов и аспирантов социально-гуманитарных направлений и профилей.
Читать далее
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Коротко о товаре

Артикул Маркета
413748595
Издательство
ISBN
978-5-16-006584-7
Автор
Кожемякин Е.А.
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Инфра-М

Где купить

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Цена с картой Яндекс Пэй:1 110 ₽

Скидка: 1%
–1 %
Вместо: 1 121 ₽
  • 7 июня, курьер Маркета • 99 ₽
  • 7 июня, в пункт выдачи • 0 ₽
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Кожемякин Е.А. "Основы теории коммуникации: Учебное пособие. Гриф МО РФ"
Основы теории коммуникации
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Вместо: 1 121 ₽
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Рекомендуем

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    Тревожные люди. Фредрик Бакман

    Цена 574 ₽ вместо 1 170
  • Книга Иностранка Граф Монте-Кристо. 2 тома. 2023 год, Дюма А.
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    Книга Иностранка Граф Монте-Кристо. 2 тома. 2023 год, Дюма А.

    Цена 2 093 ₽ вместо 7 047
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 622 ₽ вместо 628
  • Джойс Дж. "Улисс"
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    Джойс Дж. "Улисс"

    Цена 1 230 ₽ вместо 1 242
  • Финансирование инноваций
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    Финансирование инноваций

    Цена 829 ₽ вместо 837
  • Мастер и Маргарита. Булгаков М.
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    Мастер и Маргарита. Булгаков М.

    Цена 180 ₽ вместо 182
  • Реклама
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  • Возрастная психология. Учебное пособие
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    Возрастная психология. Учебное пособие

    Цена 4 323 ₽ вместо 4 367
  • Муниципальное право России
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    Муниципальное право России

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  • Ироничные зигзаги
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    Ироничные зигзаги

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    Основы математической статистики

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    Ипотечное кредитование жилищного строительства

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  • Оптимизация в геологоразведочном производстве
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    Оптимизация в геологоразведочном производстве

    Цена 1 205 ₽ вместо 1 217
  • Cosmodrome Games Игра "Котэм сити" 52024
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    Cosmodrome Games Игра "Котэм сити" 52024

    Цена 1 138 ₽ вместо 1 554
  • Определение происхождения товаров
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    Определение происхождения товаров

    Цена 1 137 ₽ вместо 1 148
  • После бури. Фредрик Бакман
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    После бури. Фредрик Бакман

    Цена 1 027 ₽ вместо 1 746
  • Настольная игра «Имаджинариум. Детство»
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    Настольная игра «Имаджинариум. Детство»

    Цена 1 196 ₽ вместо 1 570
  • Управление персоналом
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    Управление персоналом

    Цена 1 473 ₽ вместо 1 488
  • Психология делового общения
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    Психология делового общения

    Цена 1 880 ₽ вместо 1 899
  • Реклама
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  • Дженнифер Морг Стросс Чарльз
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    Дженнифер Морг Стросс Чарльз

    Цена 295 ₽ вместо 547
  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 682 ₽ вместо 1 500
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