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Маркетинговые коммуникации. Сборник интерактивных заданий, деловых игр и кейсов

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Нет отзывов
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Описание

В учебно-методическом пособии приведены примеры различных деловых игр и кейсов, разработанных и успешно применяемых автором на факультете государственного управления МГУ им. М. В. Ломоносова в рамках преподавания дисциплины "Маркетинговые коммуникации".
Учебно-методическое пособие предназначено для студентов, обучающихся по направлениям подготовки высшего образования: "Менеджмент", "Управление персоналом", "Государственное управление", "Реклама и связи с общественностью", "Медиакоммуникации".
2-е издание, стереотипное.
Читать далее
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Коротко о товаре

Артикул Маркета
4831431656
Бумага
офсетная
Издательство
Направление
Серия
Высшее образование
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
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Цена с картой Яндекс Пэй:1 076 ₽

Скидка: 1%
–1 %
Вместо: 1 087 ₽
  • 7 июня, курьер Маркета • 99 ₽
  • 7 июня, в пункт выдачи • 0 ₽
Цунами Букс
Рейтинг 4.9 из 5
877отзывов
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Логунцова И. В. Маркетинговые коммуникации. Сборник интерактивных заданий, деловых игр и кейсов. Учебно-методическое пособие для вузов
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Учёба в радость

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    Тетрадь 18 л. BRAUBERG классика, клетка, обложка картон, ассорти (5 видов), 401991

    Цена 314 ₽ вместо 381
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    Баланов А. Н. "Построение микросервисной архитектуры и разработка высоконагруженных приложений"

    Цена 345 ₽ вместо 348
  • Набор закладок для книг
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    Набор закладок для книг

    Цена 198 ₽ вместо 840
  • Бизнес-тетрадь Attache Selection Fluid, A4 (203x290 мм), 96 листов, бирюзовая, в клетку, на пружине
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    Бизнес-тетрадь Attache Selection Fluid, A4 (203x290 мм), 96 листов, бирюзовая, в клетку, на пружине

    Цена 181 ₽ вместо 463
  • Плёнка самоклеящаяся прозрачная бесцветная для книг и учебников, 0.33 х 1.5 м, 50 мкм, Sadipal экономичная упаковка
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    Плёнка самоклеящаяся прозрачная бесцветная для книг и учебников, 0.33 х 1.5 м, 50 мкм, Sadipal экономичная упаковка

    Цена 275 ₽ вместо 281
  • Рюкзак (ранец) мужской, женский, школьный, подростковый городской Staff College Air универсальный, черный, 10 л, 227042, 227042
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    Рюкзак (ранец) мужской, женский, школьный, подростковый городской Staff College Air универсальный, черный, 10 л, 227042, 227042

    Цена 439 ₽ вместо 756
  • Реклама
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  • Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)
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    Хатбер Тетрадь предметная по Обществознанию 48 листов клетка

    Цена 264 ₽ вместо 349
  • Литвинова Т. Н. "Общая и неорганическая химия"
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    Литвинова Т. Н. "Общая и неорганическая химия"

    Цена 1 575 ₽ вместо 1 591
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    Миньяр-Белоручева А. П. "Английский язык. Международные отношения в теории и практике. International Relations in Theory and Practice"

    Цена 1 495 ₽ вместо 1 510
  • Овсянникова О. А. "Психология младшего школьника. Развитие способности к самовыражению на занятиях по изобразительному искусству"
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    Цена 379 ₽ вместо 383
  • Бочарников И. В. "Политический анализ"
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    Бочарников И. В. "Политический анализ"

    Цена 591 ₽ вместо 597
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    Алиев А. А. "Клинический анализ мочи в лабораторной диагностике"

    Цена 755 ₽ вместо 763
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    Сменный блок 120л, А5, BG, белый, пленка т/у, с вкладышем

    Цена 129 ₽ вместо 261
  • Закладки магнитные канцелярские для книг, учебников в наборе
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    Закладки магнитные канцелярские для книг, учебников в наборе

    Цена 89 ₽ вместо 107
  • Назаров А. В. "Компьютерная графика. Практикум"
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    Назаров А. В. "Компьютерная графика. Практикум"

    Цена 798 ₽ вместо 806
  • Реклама
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  • Книжные закладки бумажные. Фотографии городов
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    Книжные закладки бумажные. Фотографии городов

    Цена 175 ₽ вместо 250
  • Тархов К. Ю. "Общая и неорганическая химия. Окислительно-восстановительные реакции и химическое равновесие. Сборник заданий и вариантов"
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    Тархов К. Ю. "Общая и неорганическая химия. Окислительно-восстановительные реакции и химическое равновесие. Сборник заданий и вариантов"

    Цена 515 ₽ вместо 520
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