Яндекс Маркет
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ЯндексЯндекс
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М. К. К. Между хейтом и хайпом. Экономика эмоций в действии
М. К. К. Между хейтом и хайпом. Экономика эмоций в действии
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М. К. К. Между хейтом и хайпом. Экономика эмоций в действии

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Описание

Восторг, любопытство, зависть, страх и даже отвращение — этими чувствами, а вовсе не разумом руководствуется человек, совершая покупку.
Кайл М. К. — американский эксперт по эмоциональному интеллекту — изучил успех таких компаний, как Disney, Apple или Starbucks, и выстроил собственный подход к сердцу и кошельку клиента. И назвал его "Экономикой эмоций".
Суть проста: хотите влюбить людей в себя, свой продукт или компанию — приправляйте густым соусом точно подобранных эмоций любую грамотно просчитанную стратегию. Все, кто только начинает свою карьеру, а также владельцы малого бизнеса, фрилансеры и руководители крупных компаний узнают из книги "Между хейтом и хайпом", как зарабатывать на любви и ненависти, умилении и отвращении.

Подробные характеристики

Общие характеристики

ISBN
9785041103774
Серия
Экономика эмоций. Как стимулировать клиентов в цифровую эпоху
Год издания
Автор
Кайл М.К.
Переводчик
Савина И.
Направление литературы
Тираж
2000 шт.
Количество страниц
240
Переплет
Бумага
офсетная
Формат
60x90/16
Вес
389 г
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