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Описание

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М. К. К. Между хейтом и хайпом. Экономика эмоций в действии

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Описание

Восторг, любопытство, зависть, страх и даже отвращение — этими чувствами, а вовсе не разумом руководствуется человек, совершая покупку.
Кайл М. К. — американский эксперт по эмоциональному интеллекту — изучил успех таких компаний, как Disney, Apple или Starbucks, и выстроил собственный подход к сердцу и кошельку клиента. И назвал его "Экономикой эмоций".
Суть проста: хотите влюбить людей в себя, свой продукт или компанию — приправляйте густым соусом точно подобранных эмоций любую грамотно просчитанную стратегию. Все, кто только начинает свою карьеру, а также владельцы малого бизнеса, фрилансеры и руководители крупных компаний узнают из книги "Между хейтом и хайпом", как зарабатывать на любви и ненависти, умилении и отвращении.
Читать далее
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Коротко о товаре

Артикул Маркета
3961617265
Издательство
ISBN
9785041103774
Серия
Экономика эмоций. Как стимулировать клиентов в цифровую эпоху
Автор
Кайл М.К.
Все характеристики
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Цена с картой Яндекс Пэй:188 ₽

Скидка: 28%
–28 %
Вместо: 190 ₽260 ₽
  • 19 июня, курьер Маркета • 249 ₽
  • 19 июня, в пункт выдачи • 0 ₽
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  • Древс Владимир. Миллионер с хорошей кармой. Как найти предназначение и построить свой бренд. Новая реальность
    –1 %
    ПРОМОКОД –22 %
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    Древс Владимир. Миллионер с хорошей кармой. Как найти предназначение и построить свой бренд. Новая реальность

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 923 ₽ вместо 932
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  • Экономика впечатлений: Как превратить покупку в захватывающее действие
    –39 %
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    Экономика впечатлений: Как превратить покупку в захватывающее действие

    Рейтинг товара: 5 из 5
    на основе 12 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 721 ₽ вместо 752
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  • Уолкер С. Капитанский класс: невидимая сила, создающая известные мировые команды
    –28 %
    ПРОМОКОД –15 %
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    Уолкер С. Капитанский класс: невидимая сила, создающая известные мировые команды

    С картой  Пэй
    Цена с картой Яндекс Пэй 188 ₽ вместо 190
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  • Тренируй свой мозг. Японская система развития интеллекта и памяти. Продвинутая версия
    ВАМ–49 %
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    Тренируй свой мозг. Японская система развития интеллекта и памяти. Продвинутая версия

    Рейтинг товара: 4.8 из 5
    на основе 127 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 408 ₽ вместо 412
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  • Книга. Между хейтом и хайпом. Экономика эмоций в действии 2023 (2039581115801)
    –25 %
    УЦЕНКА
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    Книга. Между хейтом и хайпом. Экономика эмоций в действии 2023 (2039581115801)

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 561 ₽ вместо 1 593
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  • Риппон Джина . Гендерный мозг. Современная нейробиология развенчивает миф о женском мозге. Просто о мозге
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    Риппон Джина . Гендерный мозг. Современная нейробиология развенчивает миф о женском мозге. Просто о мозге

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 902 ₽ вместо 911
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Гендерный мозг. Современная нейробиология развенчивает миф о женском мозге. 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  • Что я могу сделать? Как с помощью правильных вопросов перезапустить свою жизнь
    –16 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-ws2tdf5ddlj/toggleWishlist":{"skuId":"101814514037","productId":1773390582,"offerId":"5eKQqtuW8q0-PTY51wktGQ","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQi4Ss842VhrwZEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcI9pXPzQYQ9eL4pPsCGIL9zwcg/tDrCA==","sign":"tucww8pqmNFGA7dQyU/N1xmyZwyFFbr9w3FEv4GSPv0="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-ws2tdf5ddlj/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Что я могу сделать? Как с помощью правильных вопросов перезапустить свою жизнь

    Рейтинг товара: 4.5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 565 ₽ вместо 571
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Как с помощью правильных вопросов перезапустить свою жизнь","label":"pbwr35dc8ec","count":0,"features":[],"imageMeta":{"namespace":"mpic","groupId":6374009,"key":"img_id2013516099316027902.jpeg"}},"quantity":{"step":1,"minimum":1,"maximum":999},"cpaUrl":"/safeclick/data=TxNGOK9vJEN7oLFLeCTKEixJYuEMI0EzvZFs82AjjgjhTwweZ7mRXd_AQ0K184sfZmy5nQz7U8xIc-qdVOMFoxnoSww2ObzLEs1KJpltGipDSanCui6QCq9AjwRcRDsVtIN8CWKLuiVIPO4bUpAxK4YNqJweOKk7OzFzSjxoydgMwkI6korxWqqEaYB2FMhmpEFk1u4thrFMzdJgRlQ_l_Zy93cgnXVDgGlJPvekpZ_ao6fdqa5fQUtm-glyJe_UpFGPenQKhV6USlMDzDmscp6ID62mD_Ss9mV0djr4_j2_vG-xZVqU7mskng5e7v2TVTMDKUJGbp-ykask1DI7jkopWZyJ6IobPw9i4jz_jd3gPiTGUkVDdSQU5PwchejHR9pbmkyGW3OkwGJSUqAaH06f3DbNgGEAgQhqA98gNTNpovs7EfvNCVfTqD_RjWV143b47YAdtaBXhzY8bLM6qKLMgAkeTvTEE0TTsrg7e7-nu0cSibuFu5P4J2yTNT9RTmwE54qs-a-XO89XUjsjBtdvsfsONmcNHLQbEjhU-blqR3rD5JtZL5p-ULrR8ZnFI1vuFi32PPWIcpu8c1A6HHSySG-glq9yC9cW1T1-vQBm1kMWEwhgdZIt6JQLLQJzTSOJ-I1scmsEPxeG4VRJrbQI5_MD_mrjBoEXc8olh9TYZF2i8BBS57ASbjRtHqgo8U1_D8T27naG0bZs1fMXADVEVNmA7FeDPQobi-p6w1Ma1hRmFVrPC75Fuk6LnC5pFpyClFr0xl9RuwqcJ-FAZgfWVGPCaMH0AdmTrmyUR93k0fQH_c-V-SxRIMcYpAeApiSvx3phjIWHJ52AOE5Rh3toat0fMMcFa9VB-_G7fVldgGOv1XHXZfUuwJs3yznJxMxK7K6PwuOmVZcmozZZCLSlNzHnvyB9pdJVBkJAc9KLoZp1mft35byPsvMZkifdOWVhAOHnIWE3ZB5rBEYmrNR26-FNlLeLig2uhQd_SiHiFCKDpGfnTN7EgfQdbY3T3a0cZED6bAwYg3BOdz8qVV-RmgW343cjnd8i8tu6x5JmhQrw7H3zdI9zywAD6AIXRpmI_tY3REZAFLZ_U19DnL2j8oX74TSnPgydLFEQOoZRNwt9_AoHySdU24w1AxFn27HSMoTL5FzfV0uHwkaTngQ32W56oljCWr_jMv1mFPFG3Z8klonjoyK5xV0gvGM14S6YZqJ_xIUhYjETrOgILrg5y_WwlB5tXGRnRagCPAkP7OE08gqHvUXA4nfF4ayAQEMAQoaf0IeVjXeX3_vzItsb78NA0bCDW3b1W6gpSIdGiK0FS07F0-2WfE5RO5jwTmnM8k6i6-K56bYwHKNRXo-9QmMmnYdTsV8LIZk6C9WdIKR9jkN8b_xEG-37kf5U32_KXdKzmdsJOFfBjU4VSxxuBiWWD8XLC-KsHwwFDPOMBYSGut4r_2sTr8_H-nQLaVHfmOev-LdQGzVN0BEPgVy7krUnnM8EW2oIp4Fsf6i0HzTgKOiFKDvAV8lmVqM7MSLmtLCdGR503DLPTCXolu3nzykpWqUS3GJAZcjJO2ed1g9PZB1mqvCaX1XxmDm_OpwRUJ3UaBJz2qcBtzqhQsHKCZoHD9amZ9aqyRbp0Hxow2ApLGH_Rw9Ze8TiW83fFeYoq05DjpLAmbs7zAlD-cw9XXxPma_NDqw9A_ePr7SvJd7gjOdy_OO5x2oJkEbm8X7K9rGaBKelrZJC20R5OrV2hPfLjipQAopkgP3FNioeEvRng4KqPCW_b6X49WogCVzJIqMTqrZZzlEqsGCo_6hh2JSFZIT9jeoXsVGfCQeAX-ZU6IsEAFBpP7JASGUAKQqZZCjjmMsgZ95LpBzSsX4nhAypBBLdKov2HFsDodU7nvC_c_HsZ-HHVfZF0ckGzmG-nMWb577pf2nY-z8cgiu-Q1gBz-2iLvJ8-FK98PHMnQEZ1nqr8yq1UByj2kUhIP0e6nkwjbZ79v60lBopKf-HPcNqkU3-zwsnsPi7Pfrps2jTX7G83N4cRGdX15bUyQFlm2vpdXjR1tr4Y1aL_NeuveQqAE1QTWzaSgXS5CEMLcrt5lHPDZubMYx_ViTm7gFMdReV128ULOYaEgDETHzZ5rhp-WtaL8TeaJMwHvBZewCNTqBwKDqV7wFv98G6t0whk4Rkn1IXsYhpYJnlRfLvR0JfKTQv4i4XMO9UuJWRjykSY17QPI_BPhbkMKMaeyovShotHTau-3ebG6BQPuPUwuWrPuO79QspzKtp5exE2rumlQASVFoLYPiKVMtPBGtRawiq_TPGx09YdfDX1SCuD6XZjkl_l24NcFhpIpXmsvXe6QQyifwA0NLsssRE-s45Ow581yUhK0zXtejkBi9hx_rKD8-U1T7-IZrxh7N7CEa6j2BeSbVyNHuH-4rTjxH0pxeKZBESHaSg9-8WDGutCczpoOG2jGPlm5Lxxd9_bmprl_N73-JhEdgiQq0b1uX4YPTALtrvPKyvvaQuQqMnGJn6hyuwm1tjZywkgUqJlD0Y8jBJIrW7KIX97ZMttFZMMZdVu8j-S319o5Ps4_iR8LdWsc4vI72YsMndW6ljHhX7Tp93Z-h4x2uxh32-vgvWGQ577Wvba018sjQe5yKNMBAnm-SZcq66YMI3DaGp6NO-lUBYNW-55hLrORFef5_7evAiV61Op1my-ZIvofsTv-x7b_73rjqXLGRWwIw4-QnBEOl2bP84EkD-lS7YEVgv590ZGFD890hz9arVvXv2ETRRYyWLIBHk89dG7eV4ngpPrH7arSElexL8HplfX-GwX4LTUE5RiMzblqcG8nkeuullfXah7Gf9ddxQZF5c03PMCRdbSRj6sq2StBYy6ytauDMvPu4vnbB4MBMWR8BDoiSOdjAlzFpEnpSDEsXaTto_fxM_YRKX53FVJtOrBxO6KZ4gNgyhUQ2IbfMqtRitWLpUydvDkRztBAdfRZUReCm9BFLDHEMqTvIyxhlb1wbPs5yUYlCEdbiKK1JckoysPB2cobQ1t-ASp4KX8AxMg0Ah8VQoUZLac06uwegI4g3atH8jRSy5l6aJZ1_SQxhV3nD_hwu24ZWDZO4MouJaU7J2wG1CP9nai6sgsBOnwTQ-qCajnEy0Tk1cxde6i6n_zqMaPzQk9lG8677W7hqlHeHP3ul1PNEqUeXqQ5a3Ht9aQqAJBaFB3lHPDRHgFbIdqIEGuFqdTPv4pgo-bcgyfQk978RJOasDNmfBMh4kdNfwCk_E7sWWH5yPwNQg81iyiumOBOEROhSCgjkOs5Wn_FkNq39PqxUtmby54k1iJ0F9LlibOD_9QLEVY9Bv2FQBtQcyK5l51eO1IiekUAjileAzFL7go9Rtd2vxA5W9kXuJr1nSOMOBmW4ytVWpx3AFYmvi19J1fiSwJjPsbEFNocgLJiZgARyJd5_J4v9mF7Zvt2H8eQjB0x2cGj9Q90b5h_Z3xwL4rTH9gZaZ2S4,/b64e=1/sign=3b2b77b5d7a3408bb6d2ed2afc1f1c5b/keyno=MARKET_1/*","showUid":"17186043001074881214906008","cartLink":"/my/cart","showNotificationWhenDeleteItem":true,"isLavka":false,"isError":false,"isEats":false,"isCR":false,"isM2bEdoOnlyEnable":false,"isEatsMarketIntegration":true,"isCartButtonNext":false,"isUpsalePopupCRExp":false,"baobabClientDataAdditionToCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQi4Ss842VhrwZEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcI9pXPzQYQ9eL4pPsCGIL9zwcg/tDrCA==","sign":"tucww8pqmNFGA7dQyU/N1xmyZwyFFbr9w3FEv4GSPv0="},"target":"cart_addition"},"baobabClientDataDeletionFromCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQi4Ss842VhrwZEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcI9pXPzQYQ9eL4pPsCGIL9zwcg/tDrCA==","sign":"tucww8pqmNFGA7dQyU/N1xmyZwyFFbr9w3FEv4GSPv0="},"target":"cart_deletion"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-ws2tdf5ddlj/addToCartButton":{"name":"@light/AddToCartButtonSnippet"}}}
  • Пратер А. Рецепт хорошего сна. 7 дней до ощущения бодрости после сна
    –15 %
    ПРОМОКОД –15 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-ng054919hy8/toggleWishlist":{"skuId":"102761788851","productId":64879108,"offerId":"Jnyz50QkUDDV6tolMCbSkg","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQi4Ss842VhrwZEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIhPT3HhCz69Ho/gIYgv3PByD+0OsI","sign":"wUXAsBfpO98yAUvPiqNe7VJf1ugOkpFuLcZf8tyyiUk="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-ng054919hy8/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Пратер А. Рецепт хорошего сна. 7 дней до ощущения бодрости после сна

    С картой  Пэй
    Цена с картой Яндекс Пэй 550 ₽ вместо 556
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  • Андрианова Н. А. Создаем интерактивные истории. Творческий процесс на примере визуальных новелл в играх
    –15 %
    ПРОМОКОД –15 %
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    Андрианова Н. А. Создаем интерактивные истории. Творческий процесс на примере визуальных новелл в играх

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 188 ₽ вместо 1 200
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  • Программа. Облако знаний о бизнесе, или Что еще стоит почитать
    –1 %
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    Программа. Облако знаний о бизнесе, или Что еще стоит почитать

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 043 ₽ вместо 2 064
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  • Марк М, Пирсон К. Герой и бунтарь. Как использовать архетипы на пользу бизнесу и творчеству
    –12 %
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    Марк М, Пирсон К. Герой и бунтарь. Как использовать архетипы на пользу бизнесу и творчеству

    Рейтинг товара: 4.6 из 5
    на основе 9 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 293 ₽ вместо 1 306
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М. К. К. Между хейтом и хайпом. Экономика эмоций в действии
М. К. К. Между хейтом и хайпом. Экономика эмоций в действии
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Цена с картой Яндекс Пэй:188 ₽

Скидка: 28%
–28 %
Вместо: 190 ₽260 ₽
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Покупатели пока не оценили товар
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Идеи для покупок

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    Кавамура Г. Если все кошки в мире исчезнут (покет)

    Цена 275 ₽ вместо 333
  • Японские мифы
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    Японские мифы

    Цена 574 ₽ вместо 747
  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

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    Сайн Ш. На минном поле расцвели сады. Сила нежных стихов

    Цена 520 ₽ вместо 600
  • Уолкер С. Капитанский класс: невидимая сила, создающая известные мировые команды
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    Уолкер С. Капитанский класс: невидимая сила, создающая известные мировые команды

    Цена 188 ₽ вместо 260
  • Асковд А. Как мы с Вовкой. История одного лета. Книга для взрослых, которые забыли о том, как были детьми
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  • Экономика впечатлений: Как превратить покупку в захватывающее действие
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  • Древс Владимир. Миллионер с хорошей кармой. Как найти предназначение и построить свой бренд. Новая реальность
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    Древс Владимир. Миллионер с хорошей кармой. Как найти предназначение и построить свой бренд. Новая реальность

    Цена 923 ₽ вместо 932
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 394 ₽ вместо 398
  • Роузвуд Джек. Большая книга серийных убийц. 150 биографий маньяков со всего мира (закрашенный обрез, подарочное издание)
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    Роузвуд Джек. Большая книга серийных убийц. 150 биографий маньяков со всего мира (закрашенный обрез, подарочное издание)

    Цена 1 206 ₽ вместо 1 500
  • Асковд А. Как мы с Вовкой. Едем на юг. Книга для взрослых, которые забыли о том, как были детьми
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    Тренируй свой мозг. Японская система развития интеллекта и памяти. Продвинутая версия

    Цена 408 ₽ вместо 793
  • Пратер А. Рецепт хорошего сна. 7 дней до ощущения бодрости после сна
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    Пратер А. Рецепт хорошего сна. 7 дней до ощущения бодрости после сна

    Цена 550 ₽ вместо 645
  • Андрианова Н. А. Создаем интерактивные истории. Творческий процесс на примере визуальных новелл в играх
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    Андрианова Н. А. Создаем интерактивные истории. Творческий процесс на примере визуальных новелл в играх

    Цена 1 188 ₽ вместо 1 392
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    Стрелеки Джон. Неожиданная остановка. Как продолжить двигаться вперед, когда сбился с пути

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  • Риппон Джина . Гендерный мозг. Современная нейробиология развенчивает миф о женском мозге. Просто о мозге
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    Риппон Джина . Гендерный мозг. Современная нейробиология развенчивает миф о женском мозге. Просто о мозге

    Цена 902 ₽ вместо 911
  • Программа. Облако знаний о бизнесе, или Что еще стоит почитать
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    Программа. Облако знаний о бизнесе, или Что еще стоит почитать

    Цена 2 043 ₽ вместо 2 064
  • Корейские мифы
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    Корейские мифы

    Цена 638 ₽ вместо 747
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    Реклама
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  • Марк М, Пирсон К. Герой и бунтарь. Как использовать архетипы на пользу бизнесу и творчеству
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    Марк М, Пирсон К. Герой и бунтарь. Как использовать архетипы на пользу бизнесу и творчеству

    Цена 1 293 ₽ вместо 1 463
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 774 ₽ вместо 1 170
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